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Transforming Nigeria Through Movies, Music, Arts

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Oil since its discovery in commercial quantity in Nigeria has dominated the nation’s economy, oil exports have contributed 98 percent of the Federal Government’s revenue. This over dependence has made the Nigeria’s economy unstable, non-static and has displayed a large over dependence on oil incomes.
It is on this premise that studies have been carried out to identify other sectors of the economy that could minimise the over dependence and mono economy syndrome of the nation. One of the veritable sectors is the entertainment industry, also known as the creative sector which comprises the movie, music, comedy, arts and culture, among others.
As Nigeria celebrates 60 years of independence from colonial rule, an indepth analysis of these eventful years reveals that the creative industry is dynamic and has not only generated unprecedented wealth for the country, but has also created employment opportunities for her citizens, contributed immensely towards transforming the country into a leading nation in Africa as well as a force to be reckoned with in the entertainment world.
After Nigeria’s independence in October 1,1960, the cinema business rapidly expanded. In 1972, the indigenisation Decree issued by the then Head of State, General Yakubu Gowon encouraged the transfer of ownership of about 300 cinema houses from their foreign owners to Nigerians resulting in more Nigerians playing active roles in cinemas and film businesses.
Today, Nigeria’s film industry popularly known as Nollywood is adjudged the third largest film industry in the world after Hollywood of America and Bollywood of India and contributed 2.3 percent (N 239 billion) to the Nigerian Gross Domestic Product (GDP) in 2016. It is one of the priority sectors identified in the economic and recovery growth plan of the Federal Government of Nigeria with a planned $ 1 billion in export revenue by the end of 2020.
In the music sector, music has become Nigeria’s new export, in November 2017, Nigeria’s music star, Wizkid won the Best International Act category at the Music of Black Origin (MOBO) Awards held in London, the first for Africa-based artistes. At the same MOBO Awards, another Nigerian super star, Davido, took home the Best African Act Award for his song “IF”, a love themed ballad with a blend of Nigerian rhythms and RnB.
Since its release in February 2017, the official IF video has raked in up more than 60 million views on You Tube views for any Nigerian music video and one of the highest ever recorded for a song by an African
Across the African continent, other musical groups such as Kenya’s, boy band, Soto Sol, Tanzania’s Diamond Platnumz and South Africa’s Mafikizolo have collaborated with or featured Nigerian top stars in attempts to gain international appeal.
Reuters news service calls Nigerian music,’’ a cultural export’ and the Nigerian government is now looking towards the creative industry including performing arts and music to generate revenue.
Nigeria’s National Bureau of Statistics Report that the local music sector grew in real term by 8.4 percent for the first three months of 2016 and that in the first quarter of 2017 the sector grew by 12 percent compared with the same period one year prior.
The Price Water Cooper (PWC) reports that the global attention the Nigerian music scene has received in the past three years has been accelerating. There is no better time for Nigerian artistes to use data and insight to reach billions with their musical content which will help to reposition the country.
According to the vice president, International Strategy and Sperations Warner Music Group, Mr. Temi Adeniyi,” the promise of what could be achieved by Nigeria’s booming music industry in the next decade is awe-inspiring especially if the industry focuses on the critical issues of adequate compensation and piracy.
In Arts, the Director General of National Council for Arts and Culture (NCAC), Otunba Olusegun Runsewe noted that” culture is the new revenue driving sector which can serve as an alternative to the oil sector in Nigeria “
He stated this at the official opening of the 13th edition of Akwaa Travel and Tourism fare in Lagos in 2017. He maintained that culture was a viable alternative revenue generating sector that could help to boost the economy.
According to a recent entertainment and media output report by PWC, Nigerian entertainment and media industry is expected to rise from $4.46 billion in 2018 to $10.8 billion by the end of 2023.The report which was released in October 2019 disclosed that the market is dominated by internet revenue as it presently contributes about 61 percent of the sector’s revenue followed by television and radio which is expected to push towards $1billion in revenue by 2023.
The Minister of Information and Culture, Alhaji Lai Mohammed said, “We are ready to explore and exploit the new oil. When we talk about diversifying the economy, it is not just Agriculture or solid Minerals alone, it is about the creative industry, about the films, theatre and music”.
The minister made the comments ahead of a Creative Industry Financing Conference held in Lagos in 2018.He noted that the Nigerian government is already providing incentives in the sector including a recent $1 million venture capital fund to provide seed money for young and talented Nigerians preparing to set up business in the creative industry.
He also said, “The country is allowing the industry pioneer status, meaning that those inventing in motion picture, video and TV production, music production publishing, distribution exhibition and photography can enjoy a three to five years tax holiday.
Other incentives such as government backed and privately backed investment funds are also been implemented. The minister noted that with the impressive performance so far recorded, the creative industry has been viewed as a sector that could help the government reach its goal of diversifying the nation’s economy away from oil.

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Blood Sisters Hits New Milestone, Netflix’s Top 10 List Of TV Shows

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Nigeria’s debut Netflix original series ‘Blood Sisters’ has hit a major global milestone with a highly coveted spot on Netflix’s top ten global list of TV shows.
The series released on May 5 is currently number nine on the list with 11 million views recorded in its first week.
Confirming the series latest milestone, Executive Producer, Mo Abudu, wrote on Instagram:
“Blood sisters has made the netflix top ten global list of tv shows, with eleven million hours viewed in the last five days in our first week of launch.this is our time, a tv show made in nigeria for the world.
“From the analysis of this list, we have performed better than some shows made in the UK and the United States of America!!! Last but not the least, I would like to say a very big thank you to everyone that has taken time to watch. Thanks for taking Blood Sisters to the world.”
Written by Craig Freimond, ‘Blood Sisters’ follows best friends on the run after one accidentally murders the other’s abusive fiancé, hours to their wedding. The four-part limited series is directed by Biyi Bandele and Kenneth Gyang with creator credits going to Temidayo Makanjuola.
The series stars Ini Dima-Okojie and Nancy Isime in the lead with Kate Henshaw, Kehinde Bankole, Gabriel Afolayan, Daniel Etim-Effiong, Wale Ojo and Genoveva Umeh in supporting roles.
Since its premiere, the series has topped the charts in over 20 countries including the United Kingdom and France.

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We Know Nothing About Genevieve’s Condition -Actors Guild

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The Actors Guild of Nigeria, AGN, has reacted to rumours about the health status of actress, Genevieve Nnaji.
The star actress with about 8.5m followers on Instagram deleted her pictures and video on the platform after she shared some cryptic messages.
This has raised concerns about her safety.
Reacting to the development, the President of the AGN, Emeka Rolland, told The Tide source that he was not aware of Genevieve’s exit on Instagram.
“I will have to reach out to her since I am just getting this news from you now. I have not learnt of that.
“I’ll reach out to her to know whether she is safe or not after your call. I cannot just conclude with hearsay or rumour,” he said.

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Songs, Praises As Church Celebrates Mothers’ Day

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Last weekend witnessed harvest of songs and thanksgiving as the Baptist Convention Worldwide celebrated this year’s annual Mothers’ Day with the theme: ‘Women as Family Backbone’, amidst thanksgiving, praise and worship in all the Baptist Churches across the state.
In his sermon, at the First Baptist Church, Rumuche Emohua, Rivers State, the Clergy, Rev. Dr Paulinus O. Ezeonye, said, “The day is set aside by the Baptist Convention Worldwide to honour women globally for their numerous contributions towards maintenance of peace, upkeep of the family, well-being of the society and the propagation of the gospel of Christ across the world.”
The event featured gospel music fiesta, Coral rendition, Thanksgiving and Awards, among the awardees was Madam Justina Morrison Ehuruche who was elevated to the position of “Ezinne” which literally means Good Mother, Women Leader, one of the highest recognitions for women in the church.
The Vicar said the award to Madam Justina Morrison Ehuruche was based on her outstanding performance and selfless service to the growth of the Baptist Church in Emohua Community and the well-being of members of the church, among others.
The Reverend described Ezinne as a virtuous woman, as he maintained that the honour bestowed on her was well-deserved. To buttress the action of the church, Rev (Dr) Ezeonye quoted Proverbs chapter 3 vs 27-28 which states, “Do not withdraw your good to those to whom it is due when it is in your power to do it. Do not say to your neigbhour go and come again tomorrow when you have it with you”. He also stressed that the divine gesture would spur other women to work harder in the Lord’s vineyard.
In her vote of thanks, Madam Justina Morrison Ehuruche thanked God and the church for lifting her up among women and promised to work more for the growth of the Christian faith in Emohua Community because to whom much is given, much is also expected.

By: Jacob Obinna &Nancy Briggs

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