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‘Nigeria Realised $104m From Film, Music In 2019’

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Nigeria’s creative industry has been described as the fastest growing sector of the economy with $ 53 Million and $ 51 Million accrued last year from film and music respectively.
The minister for information and culture, Alhaji Lai Mohammed disclosed this said in terms of business opportunities, employment and earnings, the entertainment industry is an unexplored keg of potentialities.
The minister stated this during a working visit to the Nigerian Tourism Development Corporation( NTDC) headquarters in Abuja last Tuesday. He said the film industry is the least untapped.
“Today we have 53 cinema houses with less than 200 screens,but for a population of 200 million people, we need a minimum of 1000 cinema houses and 6000 screens.You can i imagine Nigeria made, $53 million last year from the film industry under 200 screens, how much more when we have 6000 screens. Our music is growing, we are looking at $ 86 million next year”, he said.
“ We need to work harder so that we can actually actualize the potentials of this industry and make It not just the fastest growing sector in Nigeria, but also increase our Gross Domestic Product(GDP) from 1.24 percent, the industry accounts for 2.24 percent of our GDP. This can actually grow to 3 percent of the GDP”, he said.
He charged the Tourism Agency to harness the huge potentials of the industry to attract people to Nigeria, because there are many reasons people should come to Nigeria.
Nigeria is a country of colours with 250 ethnic groups, good culture and almost a year round of good weather.
“We are blessed with a good music industry that has become global and even Nollywood is the second best in the world, our fashion is celebrated globally, adding that the Visa on Arrival policy for African nationals which began operation this year is an added advantage to explore”, he said.
The minister said the tourism sector could generate more revenue into government coffers and increase the fortune in the industry.
Earlier in his address, the Director General of NDTC,Folorunsho Coker said the agency was working on a framework that would reposition It on it on a new path of growth.
“ NTDC has in the last two and a half years been focusing on the new framework, because It is important to have a framework for tourism exploration “,he said.
Given the agency’s progress report, he said the “ Tour Nigeria “and” Nigeria Flavour “twin program he created in 2017 are driving to their full potential to promote domestic tourism.
Highlighting the agency’s roadmap for tourism promotion and development,Mr.Coker said tourism would move very rapidly to grow the country’s economy. The roadmap was named CHIEF,C=corporate and regularity, H=Human capital development, I=Infrastructural development, E=Event and marketing and F=Financing and investment.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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