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The Entertainment Industry And Dev

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In past times, it was difficult to keep up with entertainment because there were no easy or accesible platforms. But recently with the advent of technology, news on any kind of entertainment is possible to reach not minding where the individual is at the moment.
Over the years, things have been in growth motion the entertainment industry.  There is a great up spring of artists in the film and music especially.  Alot of new talents are emerging on a daily basis.  The population of the industry is on the increase.  Evaluating this fact from 2017 till date, it is clearly oblivious that alot has changed and the light of development is shining fourth. Presently, in movies you will see different new faces and in music, alot of new jams. They wax stronger by the day.
On the aspect of internet, and social media, the entertainment industry has alot of development there, people stay at home to watch movies, download songs from the internet and listen to them,.  The effort of the internet has also assisted artists to reach out the world. Our entertainment products and services cut across nigeria from analysis of the past 4years. There is a current very high demand in the entertainment industry. For instance, the just concluded BBN big brother najia show was a boom. People subscribed massively to that programme and that is entertainment.  The internet, use of mobile phones, laptops and other gadgets made  things easier because alot of people saw that show on their mobile phones, everyday.
In past times, entertainment doesnot yield much to people involved, but now it has become a buoyant career and the financial status of artists are not made to suffer.  The entertainment industry has said to withness 25.5% growth which amounted to $3.8million rise of $605 million of an estimated $764 million rise of internet access, all in 2018. To this notable effect, artist are deriving quite a huge sum of finanicial relief from the entertainment they involve in, this could also be seen as good reasons why the upcoming artist strive to develop their talents and sign into the industry proper. If this aspect of comedy is been viewed under this light, it is been discovered that comedians use quite huge amount of money to host their shows, and get even more after the show.
In 2003,the film “blood sisters”was produced.  If that is taken for instance, the costume, graphics and production of the movie cannot be compared to a recent movie like “bling lagosians” even in structure and style of screen writing, they are different.  If all these are observed even from a distance, it is clear that they are alot of differences in-between. The transfiguration from then to now, with these features, are termed development.
Alot has changed and cannot be written down at once, but the much that can be told, will be told. In as much as the entertainment industry has suffered alot of back slides and still have some issues that have been left unaddressed, presently, it is striving to inform and entertain the public in its best and possible way. Some people see entertainment functions as “immoral” but one truth is that most people like what is done there. In recent times, entertainment now applies to our everyday life.

 

By: Favour Agu

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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