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Showcasing Naija’s Artistes Who Bagged International Music Deals

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In the late 80s and 90s, a
revolution was launched in the Nigerian music industry which saw to the emergence of the contemporary music that is being enjoyed now.
In these earlier years, party goers rocked foreign music while Nigerian music was relegated to the illiterates’ listening pleasure. But gone are the days as different genres of Nigerian music are not only exportable now but have attracted foreign investors and collaborations. Music veterans like late Fela Anikulapo Kuti, King Sunng Ade and some other veterans’ music attracted international music deals.
According to a recent report posted in the social media via Naij.com, the following is a list of contemporary Nigerian singers who have bagged international music deals.
Davido
Singer Davido was at the Sony office during the partnership meeting in January, 2016. The Omo Baba Olowo (OBO) crooner signed a record deal with Sony Music Entertainment at it’s headquarters in New York City. The deal makes the Skelewu singer the first African to enter into such deal with the international label. The deal expected Davido to release two albums to be distributed globally by Sony.
Asa
Bukola Elemide popularly known as Asa’s debut album “Fire on the Mountain” released, under Question Mark label in 2007 attracted international attention. The award-winning female singer is currently signed to French independent record label, Naïve Records. Asa also has a music publishing deal with international music. Conglomerate, BMG.
Patoranking
Patoranking is the first Nigerian reggae artiste to sign a music distribution deal with the world’s largest reggae music company Vpal, a sub-division of VP records music group.
Brymo
The alternative music singer who was once signed on to Chocolate City is now signed to Oklahoma based record label and music publishing company, Tate Music Group (TMG). He has since released an 8 track album titled ‘Trance’ under the label which TMG is expected to distribute.
Wizkid
Wizkid scores more international feat as he records more songs with Drake. The Ojuelegba crooner signed an international management deal with Tinnie Tempah’s music management company, Disturbing London in 2012. He inked the deal while he was still with Banky W’s Empire Mates Entertainment (EME).
D’banj
D;banj was launched into the music scene under Mo’ hits record co-owned by him and erstwhile friend Don Jazzy. His first international music deal with G.O.O.D music was one of the reasons the duo of D’banj and Don Jazzy parted ways and ended Mo’ hits record. Though the G.O.O.D deal did not last long, he has an international deal with Mercury Records UK, a sub division of universal music group Uk. He was in 2012 signed on to Sony music.
P square
The singing duo, P square signed a music distribution deal with Universal Music South Africa in May 2012. They were also said to have a deal with international superstar, Akon’s Konvict Muzik in December 2011.
Cobhams
Cobhams Emmanuel Asuquo fondly called Cobhams abandoned his law study in University of Lagos to pursue a line many had thought he might not make it in, but he emerged as one of the greatest blessings to Nigerian music industry. Despite his disability Cobhams is a producer and fantastic singer with a great voice and was launched into the mainstream Nigerians music scene by Question Mark record label. He is also signed to Sony ATV (Sony Publishing) London as a songwriter.
Seyi Shay
Seyi Shay signed a deal with a major American record label, Island Universal Records. The label operates as a division of universal music group and is home to diverse and unparalleled family of global and award winning artists.
Burna Boy
Reggae dancehall music act signed a new deal with the largest music corporation in the world, universal music in 2015. He is signed as Exclusive Songwriter Agreement (ESWA) and was signed on to international music publishing company, Universal Music Group South Africa in 2015.
Ice Prince
Chocolate City rapper, Ice Prince entered an exclusive deal with the record powerhouse in March 2014.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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