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Why UNESCO Rated Nollywood World Second Biggest

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Nkem Owoh Osuofia

Nkem Owoh Osuofia

The Nigeria’s film in
dustry is currently ranked as the 2nd largest film industry in the world (after India) based on the number of films released per annum and it is worth over US $ 3.5 billion.
The movie capital of the country is majorly in Lagos.
However, regional films are also produced in various parts of the country.
The first Nigerian films were made by film makers such as Ola, Balogun and Hubert Ogunde in the 1960s, but they were frustrated by the high cost of film production. However televise broadcasting in the country began in the 19605 and received much government support in its early years.
By the mid 1980s, every state had its own broadcasting station. Law limited foreign television content, so producers in Lagos began televising Local popular theatre productions. Many of these were circulated on videos as well, and a small scale informal video movie trade developed.
Nigerian film industry had always been making films on celluloid and the films were greened in cinema houses across Nigerian later released on VHS for various homes. However the release of the straight-to- video movie “Living in Bondage” in 1992 by NEK Video Links Owned by Kenneth Nnebue  Launched the Home Video market in Nigeria. He had an excess number of imported video cossets which he then used to shoot his first film on a video camera.
Nollywood exploded into a booming industry in the Late 90s and pushed the foreign media off the shelves.
It is now an industry marketed all over Africa and the rest of the World.
The use of English rather than local languages expanded the market and aggressive marketing using posters, trailers and television advertising also played a key role in Nollywoods’ success.
One of the first Nigerian movies to reach international renown was the 2003 release “Osuofia in London” starring Nkem Owoh, the Nigerian comedic actor.
First Nollywood films were produced using celluloid while Nollywood’s straight-to-video productions were produced with traditional analog video such as Beta cam sp but today almost all Nollywood movies are produced using digital cinematography technology.
It will be recalled that the Guardian has cited Nigeria’s film industry as the third largest in adle world in earnings and estimated the industry to bring in US $ 250 MILLION PER YEAR. In April 2014 Nigeria’s GDP rebasing was concluded to be worth NG N853.9 billion (US $ 5.1 billion) and Nigeria’s Economy was announced as the Largest in Africa.
Nollywood’s biggest completion in the Nigerian market is the Ghanaian Film industry.
However, many Ghanaian productions are copy righted to Nollywood and distributed by Nigerian a Marketers due to Nigeria’s bigger market.
Nigerian film makers usually feature Ghanaian actors in Nollywood movies as well and that has led to the popularity of Ghanain actors almost their Nigerian Counterparts.
Van Vicker, a popular Ghanaian actor has starred in many Nigerian movies. As a result of these collaborations western viewers often confused Ghanaian movies with Nollywood and count their sales as one. However, they are two independent industries that sometimes. Share the colloquial ‘Nollywood.’
In 2009 UNESCO described Nollywood as being the second biggest film industry in the world after Bollywood of India in out put and called for greater support for the second largest employer of Labour in Nigeria.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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