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Artiste Urges Rebranding Of Nigerian Music Industry

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An uprising music sensation in Rivers State, Mr Okey Smith has called on the Nigerian censors Board (WCB) and other regulatory bodies to put all machineries in operation in order to rebrand the Nigerian Music Industry raise the present standard as well as make it a viable sector of the nation’s economy.

The call was made by an upcoming hip hop artiste, Mr Okey Smith in an interview with The Tide entertainment recently. He noted that the music industry is an important arm of the Nigerian Entertainment Clan. Stressing that apart from yielding revenue, it also generates employment opportunities to thousands of youths thereby reducing unemployment in the country.

He said the importance of music cannot be over emphasized in contemporary Nigerian Society, therefore the nation’s census board should use the powers conferred on it to regulate and determine the types of songs and videos to be allowed in the market or released for public consumption.

He stressed that songs lack positive messages should not only be bound, but denied massive air, air as it is done today. He condemned the radio and television stations that encourage the meaningless and offensive songs by playing them to the public to hear.

Mr Smith suggested that awards should be given to deserving musicians as an encouragement for work well done. According to him, this will also serve as a source of inspiration for others to improve on their works and aspire towards higher and better standards, right content and rich message which are the criteria for success.

According to him, the growing number of delinquent crimes being experienced in the society today may not be unconnected with the examples being laid down by the so called modern artistes whom  the youths are emulating as their role models.

It will be recalled that the importance of music as a soul of the universe was also emphasized by great thinkers.

According to plato, “music is a moral law, it gives soul to the universe, wings to the mind, flight to the imagination, a charm to sadness, gaiety and life to everything. It is the essence of order and lends to all that is good, just and beautiful.

For Socrates, “musical training is a more potent instrument than any other because rhythm and harmony find their way into the inward places of the soul on which they mightily fasten, imparting grace and making the soul of him who is rightly educated graceful or of him who is uneducated ungrateful.”

It is on this note that we appreciate musicians such as Onyeka Owemnu, Stephen Osadebe, Oliver De Cooge, Rex Lawson, King Sunny Ade, Commander Ebenezer Obey, Victor Olaiya and of recent, 2 Face Idibia, 9ice, Dare Art Alade, Face, Sound Sultan, D’Baaj among others  whose songs are not only inspiring, but educative and competes favourably with their counter parts in other parts of the world. The upcoming stars should emulate these great acts instead of reeling out nonsense and noise in the name of music.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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