Opinion
Fans And Foreign Sports Patronage
The craze by most Nigerians to watch foreign football clubs’ matches played on cable television is becoming a cause of worry to most enthusiast and football administrators. What with the empty stadia across the country, low turnout of spectators and fans at various sports centres, venues for local sports meets and competitions? I bet you, so many Nigerians now know more about foreign sports clubs and their players than their own local clubs and players. This is unfortunate!
A situation where Nigerian youths and adults are very ready to reel out the history, names of players of foreign clubs, like Barcelona, Real Madrid, Arsenal, Chelsea, Manchester United, Liverpool, Inter Milan, PSG, Bolton, Bayern Munich, Anderlecht, Manchester City, Lyon, Olympic Marseille, among others, is nothing but foolhardy. Shamefully enough, most of these youths and adults, cannot mention the names of Nigerian local clubs and players therein. They do not even know the names of the national club sides whether male or female!
Fine, some may argue that Nigerians and Africans also ply their trade in these foreign clubs, and therefore, see nothing wrong in having so much interest in the foreign club sides. They may also argue that the quality, level and standard of play displayed by these foreign club sides is very high and attractive. I agree with these arguments. I also agree that these club sides are that high in their performances because of the huge amount of money invested in them as well as the large patronage they receive in terms of spectators and fans.
Can anyone imagine the huge chunk of money spent and realized by these club sides in terms of sign-on fees, sponsorships, marketing rights, television transmission rights, endorsements, gate takings, and other patronages, as compared to our local club sides, which lack all of these incentives, sponsorships and investments? It is staggering!
True, football administration and management need to be greatly improved and taken a notch higher to raise the bar/standard of football in our various competitions. In fact, the National Professional League, the Challenge Cup, the Confederation of African Football (CAF) Champions League, West African Football Unity (WAFU) Cup, and the Africa Nations Cup, have not shown the touch of class that has been achieved by English, Italian, Spanish, Portuguese, Brazilian, Argentine and other South American and some Asian football club sides. We all reckon with that!
But that does not mean we must focus all our attention on these foreign football club sides at the detriment of our local clubs. They have developed and become strong because of the huge investment put in them by private business moguls, who strive for profit, and must do everything to get out the best in their players through winnings. They also commit to genuine integrated partnerships that work for the players, the club sides and their owners.
If the interest created and sustained in our domestic leagues would go a long way in increasing patronage, attract good private investments and marketing windows, and also improve the quality, style and level of players and the game of football in Nigeria, then, let us reverse the trend. Since there is a glaring co-relation between spectators/fans population, viewer interest and patronage as well as corporate sponsorships, endorsements, marketing rights, advertisement placements, and value of TV rights, then, we must galvanize our energies towards getting all these factors in place as a veritable means of boosting the game in Nigeria.
Of course, the various stadia and football facilities need to be greatly improved, especially since our football pitches are not well maintained as expected. The ambience and aesthetic beauty of the facilities, which contribute in no small measure in making the game attractive to spectators and fans, must be fixed. Even marketing rights of Nigeria’s Challenge Cup or Professional League matches can be issued to both local and foreign television stations so as to help popularize, and expose our domestic league and football players to the world.
Football has become such an international game of first choice that people from across boundaries, religions, languages and colours, are taking increasing delight in watching football matches of club sides, whether in their countries or not. I think that if Nigerian club sides are exposed to global football space, with improved investments, sponsorships, sign-on fees or endorsements, the quality of the game will be enhanced.
You can imagine the huge monies expended in terms of corporate sponsorships, endorsements, among others, by the telecommunications organisations such as MTN, GLO, Airtel, Etisalat, who promote big club sides like Barcelona FC, Manchester United FC, Chelsea FC, and a host of others at the detriment of our domestic club sides and teams, when they operate in Nigeria. Yes! Granted that virtually all these telecommunications companies are international conglomerates, they also have very strong customer base and revenue margin from Nigeria. In fact, most of them have their highest annual revenues from Nigeria. It is, therefore, unfortunate that they forget that those countries such as England, Spain, Portugal, Italy, France, Germany, will never encourage companies operating within their own vicinity to sponsor or patronize foreign football club sides at the expense of the local ones.
I think the Nigeria Football Federation (NFF), Ministry of Sports and National Sports Commission (NSC) and the Federal Government must urgently seat up and address this matter. Methinks that legislation needs to be put in place to grant incentives to corporate bodies which sponsor sports activities while punishing those who take delight in encouraging capital flight through the sponsorship of foreign club sides or teams.
In fact, a given percentage of local content is required in their sponsorship template, failure of which government should withdraw their licenses. The football administrators and managers must reach out to all these big-time corporate football supporters and sponsors, and enlist their commitment to invest part of their budget for football advertisements to local league sponsorships. They must also show some level of efficiency and transparency in the administration of the game to attract support of corporate bodies in terms of sponsorships.
Now the issue of competence and expertise is very important here. Football administrators in Nigeria must develop their competences and skills in professional and technical football administration, coaching and management. They must know what is necessary, the tactical approaches at all levels of the game, as well as the politics that determine who gets what and who wins at what point. The crises bedeviling football administration and management in Nigeria should be quickly addressed to save the game from total collapse.
Sports administrators should make conscious and deliberate effort at developing football at the grassroots, particularly schools sports. It is not in doubt that Nigerians, especially youths love football. These abundant talents across the country should be harnessed, and put to useful purposes. I think, what is required is for these talents to be nurtured and shaped through grassroots talent hunts, coaching clinics, and mentoring opportunities. Establishment of secured and quality football pitches or fields, distribution of football kits, including balls should be encouraged, because this helps the youths to develop their football talents. It also builds the interest of the entire population in the game of football. There is no doubt that the existence of football academies in Brazil, Argentina, Spain, Germany, and Portugal, has helped these nations in their effort to grow the game to the level they are today.
I believe that to stem the tide in the dwindling fortunes of Nigeria nay Africa football, and arrest the lack of spectators/fans’ enthusiasm and interest in our domestic football games, we need to bring in the brains and best hands to manage and administer the round leather game as practiced all over the world. Square pegs must be put in square holes just as round pegs must be put in round holes. Indeed, the right experts with the technical knowhow, managerial skills and right attitude must be made to manage our football at all levels.
It is interesting to note that football is a money spinner and major foreign exchange earner for many countries. As such government and private sector investments would not be in vain if there are put into football activities in Nigeria. Nigerians are great football lovers, and would justify the huge investments through payment for various services aimed at promoting the game.
If football sponsorship increases, and spectators/fans population rise, obviously, revenue will double.
Coincidentally, the game has the capacity to create employment opportunities for thousands of Nigerians. It will also promote the unity of the country, and enhance other social and cultural relationships and interactions. Football has the potential to boost tourism, competitiveness, hard-work, industry, economic viability and peace. In fact, football helps to facilitate sustainable development of society. This is why all stakeholders need to act fast to get the game of football back on track in Nigeria.
Ayooso, a public affairs analyst, resides in Port Harcourt.
Samson Ayooso
Opinion
Nigeria’s Poor Economy And High Unemployment Rates

Nigeria, often referred to as the “Giant of Africa”, is endowed with vast natural resources,
a large population and a youthful workforce.
Despite these advantages, the country faces persistent economic challenges, most notably high unemployment rates over the years. Successive governments remain a central issue contributing to poverty, social unrest, and underdevelopment. The economic wellbeing of a nation is significantly tied to her employment levels.
In Nigeria’s case, high unemployment has become a key driver of its poor economic performance affecting everything from productivity and income levels to crime and political instability.
Unemployment in Nigeria has assumed a multidimensional nature, characterised not just by joblessness but also underemployment, informal employment and precarious working conditions.
The Nigeria National Bureau of Statistic (NBS) said the youth with over 60 percent of Nigeria’s population under the age of 30 percent youth unemployment is a time bomb threatening the nation’s future.
Many graduates leave universities and polytechnics annually with little or no hope of securing decent jobs.
This structural unemployment is the result of a mismatch between skills and labour market needs, inadequate industrialisation, and a weak private sector.
Unemployment affects an economy in numerous direct and indirect ways.
In Nigeria, it leads to a reduced consumer base, when large sections of the population are not earning steady incomes, they have limited purchasing power which in turn affects the production and growth of businesses. Companies produce less, invest less and hire fewer people, leading to a vicious cycle of low economic growth.
Moreover, high unemployment translates to lower tax revenue for the government with fewer people paying taxes. The government has fewer resources to fund infrastructure, education, healthcare, and other public services that stimulate economic development.
This fiscal weakness forces Nigeria to rely heavily on foreign loans, which leads to rising debt levels and economic vulnerability.
Furthermore, infrastructure deficits including inadequate power supply, poor road networks and limited access to credit make it difficult for small and medium sized enterprises (SMEs) to thrive, yet SMEs are the bedrock of employment in many developed nations. Nigeria’s weak support for SMEs stifles innovation and job creation.
Another tragic consequence of high unemployment is the mass exodus of Nigerian talent to foreign countries in search of better opportunities. The brain drain weakens the country’s human capital base and deprives it of professionals who could contribute meaningfully to national development.
The “Japa” phenomenon-a slang used to describe young Nigerians fleeing the country reflects deep disillusionment with the system. Doctors, nurses, software engineers and other professionals are leaving in droves. The cost of training these individuals is absorbed by Nigeria, but their expertise benefits foreign economics. This dynamic further deepens the economic challenges as the country loses its best and brightest minds.
Addressing unemployment in Nigeria requires a multifaceted approach, first.
Secondly, industrialisation must be prioritised. The government should create an enabling environment for local manufacturing by improving infrastructure, reducing Bureaucratic bottlenecks and offering tax incentives reviving the agricultural sector with modern techniques and supply chains can also absorb a significant portion of the unemployed.
Thirdly, Governments at all levels must be held accountable for implementing job creation programmes transparently and effectively. Public-Private Partnerships (PPPs) should be encouraged to drive innovations and employment in ICT, renewable energy and logistics.
Finally, Nigeria must diversify its economy away from crude oil and invest in sectors that generate mass employment. Tourism, education, healthcare and creative industries such as film and music hold immense unlapped potential.
With genuine commitment from leaders, strong institutions and the active participation of the private sector and civil society, Nigeria can turn the tide on unemployment and chart a path toward sustainable economic prosperity.
Idorenyi, an intern with The Tide, is a student of Temple Gate Polytechnic
Abia State.
Biana Idorenyin
Opinion
Ending Malaria Menace For Improved Health

April 25 every year is World Malaria Day. It was instituted by the World Health Assembly in 2007, “to highlight the progress made in Malaria control, the ongoing challenges that persist and the urgent need for sustained investment and innovation”. This year’s theme, “Malaria Ends with Us: Reinvest, Reimagine and Reignite”, is apt considering the loss of lives incurred and money spent to treat and prevent Malaria. The theme is a clarion-call to intentionally end the malaria scourge through robust commitment of human and financial resources.
That is why one of the best policies, of the suspended Sir Siminalayi Fubara’s administration in Rivers State, was the avowed commitment to check the malaria menace and its multiplier consequences on the residents of the State, through its “Free Malaria Testing and Treatment” innovation.
Rivers State is a microcosm of Nigeria in terms of residents; thus the secularity of the State makes the programme’s beneficiary all-inclusive.
No doubt, the Rivers State Government has by this initiative reinforced value placement on the lives of the people, especially the less-privileged in the State. Residents in Rivers State can now be tested and treated free for Malaria in any Rivers State Government- owned hospitals and healthcare centres across the 23 Local Government Areas of Rivers State. This is a lofty and laudable programme because of the prohibitive cost of malaria drugs and conducting tests at a time majority of Nigerians hardly have a meal to eat, because of the prevailing economic hardship in the country.
Malaria and Typhoid, according to medical and health statisticians are the commonest ailments people suffer as a result of dirty environment, absence of good drainage, lack of potable water. The State Government’s Malaria programme is, therefore, not just a big financial relief but also a life-saver for the teeming poverty-ridden population of Nigeria resident in Rivers State.
According to statistics reeled out by the Federal Ministry of Health and Social Welfare, “Globally, there are an estimated 249million malaria cases and 608,000 malaria deaths among 85 countries”. Such reports leave much to be desired in a nation so blessed with natural resources and manpower. This is why the Rivers State Government should be commended for defying the huge financial implications to drive the lofty programme for Nigerians and foreigners in Rivers State who are availed the privilege of accessing the largesse in all State Government health and medical facilities.
As the Rivers State Government deemed it necessary to initiate the Free Malaria Testing and Treatment programme, nothing stops the Federal Government from doing the same. But even with abounding natural and human resources in unimaginable quantity in Nigeria, Malaria programmes are either grossly underfunded, or funds for the programmes are misappropriated or embezzled with impunity.
In Nigeria, malaria is one of the leading causes of death of children under the age of six and pregnant women. Malaria is a nightmare in Nigeria so much so that price of its drugs and treatment have skyrocketed like a phoenix and outrageously outside the reach of the teeming less privileged citizens of Nigeria. The situation was so alarming that the National Assembly, in 2023 urged the Federal Government to declare Malaria an emergency in Nigeria as a matter of urgent national interest. I am not sure that has been done by the Federal Government because it seems to be in the interest of the common citizens.
Experts have recommended new approaches to fighting the malaria epidemic in Nigeria which seems to have defied continuous attempts to reduce the Malaria burden in Nigeria to zero.
According to a Senior Associate at the John Hopkins Bloomberg School of Public.Health, Soji Adeyi, Nigeria should begin to increase internal funding.for malaria elimination.
According to him,, “Each year reliance on external funding needs to be reduced. I looked at the summary of Malaria reports from 2008 till now and what has been common is the complaint about the lack of funding. If this is a recurring problem, what should be done is to find a new approach “.
In his view, Abdu Muktar, National Coordinator of the Presidential Healthcare Initiative, called for the local production and manufacturing of medical supplies as well as reducing Nigeria’s dependence on drugs imports.
According to him, the local production of anti-malaria and.related.medication will consider.the peculiarity of the country’s terrain, population and burden and.would improve access to effective treatment.
For his part, the regional. Director of World Health Organisation (WHO), African Region, Matshiddiso Moretti, advised Nigeria to accelerate its efforts to end Malaria by relying on adequate data for the implementation of health policies.
Malaria is an epidemic more devastating than the dreaded HIV/AIDS. Malaria triggers high blood pressure and places HIV/AIDS patients on a critical condition. The Federal and sub-national governments should therefore declare Malaria an emergency and prioritise attention to its treatment, production and importation of drugs and vaccines to stem the malaria menace.
The Federal Government should also improve incentives and remuneration of medical and health workers to end their exodus abroad in droves, for greener pastures.
Igbiki Benibo
Opinion
Respecting The Traditional Institution
The traditional institution is as old as human society. It predates the advent of modern organised society. Before the emergence of modern justice system of dispute resolution and political system of administration, the traditional institution has existed long ago. In fact, it was so revered and regarded as sacred because of the mythological conviction that it was the “stool of the ancestors”. Consequently, judgment given was deified as many people especially the traditionalists believe it was the mind of the gods revealed. Perversion of justice , in the pre-modern justice system was alien and considered uncommon. Chiefs and traditional rulers though may not have generated knowledge formally (through the four walls of a classroom), yet they embody and exemplify knowledge. They hold fast the virtue of integrity and honour, fairness and relative impartiality, partly because they believed that the stool they occupy was ancestral and traditional as act of indiscretion can court the wrath of the gods at whose behest they are on the traditional saddle of authority.
The Compass of Life stated unequivocally that “the throne is preserved by righteousness”. Where righteousness, integrity and honesty are savoured,and valued, perversion and miscarriage of justice is an anomaly. The judgments of traditional rulers and chiefs were hardly appealed against because they were founded on objectivity, fairness, truth and facts beyond primordial sentiment and inordinate interests or pecuniary benefits. Judgments were precedent. Traditional rulers and chiefs, therefore carved a niche for themselves, earning the respect of, and endearing themselves to the heart of their subjects. Is it the same today? Some traditional rulers and chiefs are administering their communities in exile; they are diasporic leaders because they have lost the confidence of the people through self-serving, raising of cult group for self-preservation, land grabbing and other flagrant corrupt practices.
When truth is not found in the traditional institution that, in my considered view, constitutes the grassroots government, then crisis is inevitable.In most African societies before advent of the Christian Faith, and consequent Christening of the traditional stools in many communities in recent times, ascent to the traditional institution was a function of a traditional method of selection. It was believed that the gods make the selection. And whoever emerges from the divination processes eventually is crowned as the king of the people after performing the associated rituals.Whoever lacked the legitimacy to sit on the throne but wanted to take it forcefully, traditionalists believed died mysteriously or untimely. Traditional rulers wielded much influence and power because of the authority inherent in the stool, the age of the person designated for the stool notwithstanding. The word of the king was a law, embodied power. Kings so selected are forthright, accountable, transparent, men of integrity, did not speak from both sides of the mouth, could not be induced with pecuniary benefits to pervert justice, they feared the gods of their ancestors and were consecrated holistically for the purpose dictated by the pre and post coronation rituals.
Some of those crowned king were very young in those days, but they ruled the people well with the fear of the gods. There was no contention over who is qualified to sit or who is not qualified to. It was the prerogative of the gods. And it was so believed and upheld with fear.Kings were natural rulers, so they remained untouchable and could not be removed by a political government. If a king committed an offence he was arrested and prosecuted according to the provision of the law. But they have immunity from sack or being dethroned because they are not political appointees. However, the people at whose behest he became king reserved the power to remove him if found guilty of violating oath of stool. The traditional institution is actually the system of governance nearest to the people. And kings were the chief security officers of their communities. So indispensable are the roles of kings and traditional rulers to the peaceful co-existence of their people, ensuring that government policies and Programmes were seamlessly spread to the people that many people are clamouring for the inclusion of definite and specific roles in the Constitution for the traditional institution.
Traditional rulers are fathers to every member of their domain. So they are not expected to discriminate, show favouritism. By their fatherly position traditional rulers, though can not be apolitical, are also expected to be immune from partisan politics. This is because as one who presides over a great house where people of different political divide or interest belong, an open interest for a political party means ostracisation of other members of the family which could lead to disrespect, conflict of interest, wrangling and anarchy. Traditional rulers are supposed to be selfless, preferring the interest of their people above their personal interests following the consciousness that they are stewards whose emergence remains the prerogative of the people. The position is essentially for service and not for personal aggrandisement and ego massaging. So they should hold the resources of the people in trust. However, in recent past the traditional institution has suffered denigration because of unnecessary emotional attachment to political parties and political leaders. Some traditional rulers and kings have shown complete disregard to the principle of neutrality because of filthy lucre and pecuniary gains, at the expense of the stool and people they lead. Sadly some traditional rulers have been influenced to pervert justice: giving justice to the offender who is rich against the poor.
Traditional leaders should be reminded that the “throne is preserved by righteousness”, not by political chauvinism, favouritism, or materialism.Traditional rulers should earn their deserved respect from political leaders by refusing the pressure to be subservient, beggarly, sycophantic and docile. Traditional leaders have natural and permanent leadership system, unlike the political leadership that is transient and tenured.They should be partners with every administration in power and should not be tied to the apron string of past leaders whose activities are aversive to the incumbent administration and thereby constituting a clog in the development of the State and the community they are to woo infrastructure development to. It is unpardonable error for a traditional ruler to have his conscience mortgaged for benefits he gets inordinately from any government.It is necessary to encourage kings and traditional rulers to not play the roles of stooges and clowns for the privileged few, political leaders. Political leaders are products of the people, even as every government derives its legitimacy from the people.
No doubt, the roles of traditional rulers are so necessary that no political or military government can operate to their exclusion. This is why the 10th National Assembly mulled the inclusion of Traditional institution in the proposed amendment of the Constitution of the Federal Republic of Nigeria.Traditional rulers and chiefs should, therefore, be and seen to be truthful, forthright, bold, courageous, honest and people of integrity, not evasive, cunning, unnecessarily diplomatic and economical with truth.The time to restore the dignity of the traditional institution is now but it must be earned by the virtuous disposition of traditional rulers and chiefs.
Igbiki Benibo
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