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CSO Demands Total Ban On Smoking In Nollywood

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As more youths take to smoking cigarettes, a civil society organisation (CSO) Corporate Accountability and Public Participation Africa (CAPPA), Thursday, demanded a total ban on smoking in Nollywood movies as they directly and indirectly, advertise products of Tobacco Companies.
This was stated by the Executive Director CAPPA, Akinbode Ohiwafemi, at a media briefing held in Abuja. He said tobacco companies in Nigeria have over the years exploited the entertainment industry, films and music videos to entice and force young Nigerians into smoking tobacco without telling them the health dangers that could kill them and jeopardise their future.
He said: “This practice has long been documented across the globe and has informed the need for some form of regulations of contents accessible to the young. Such regulations are in place in the US, India, London and some other western nations”.
Since 2020, CAPPA has been spearheading advocacy efforts at building a critical mass to confront the industry’s tactics of wooing the young and uninformed through films and music videos. He explained the need for CAPPA to collaborate with Kannywood to tackle the menace in its scenes based on a survey conducted showing about 12 movies displaying tobacco scenes recklessly.
He added that the parley was a follow up to the first held on November 21, 2020 in Lagos with entertainment stakeholders “ The need to checkmate the industry and compel the shareholders in the sector to play active roles in the introduction of stringent measures to curb the industry’s strangle hold on the youth population informed our decision to engage with kannywood in the North.
“The research looked at recent films from the three ethnic nationalities in Nigeria (Igbo, Hausa and Yoruba) sold in the open market and the indirect ways they were used to advanced tobacco products.
“36 recent film were chosen from the three ethnic groups as case studies. Although this number might be considered small, it was however, representative enough for the purpose of the study. The genres of the films studied was conducted among the youth as majority viewers and consumers of the films confirmed.
“The 12 Hausa movies sampled are: Arkinzin Kano (Kano Wealth), Audukuni, Dagawakan Gida, Dije Ramadon Ali and Fitila and others are: Hausa Horror, Jagwal, Jarunta, Kamfauikarfin Zueiya and Yaran Alhaji.
The smoking scenes in the films were not necessary to help the film realize its purpose. The inclusion is that the smoking scenes may have been inserted in the films to promote smoking consciously or unconsciously he stated.
The recommendation are in tandem with the provisions of the National Tobacco Control Regulations 2019 that prohibit tobacco advertising, promotion and sponsorship in movies and entertainment”, he said.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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