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Minister Explains Comercialisation Of Nigerian Film Corporation

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The Federal Government says it is reforming and commercialising the Nigerian Film Corporation (NFC) to address the agency’s teething challenges and reposition it for improved performance.
The Minister of Information and Culture, Alhaji Lai Mohammed, made this known recently, in Abuja while inaugurating a Steering Committee for the Reform and Commercialisation of the Corporation.
He said the federal government has engaged the services of a Business Development Consultant to conduct due diligence on the corporation and sector and recommend a strategy that is suitable for its reform and commercialization.
Mohammed said the NFC, which was established with a mandate to plan, promote, organize and coordinate the development of the Nigerian motion picture industry, has not been able to meet up with its statutory functions.
He noted that since its establishment, the Corporation has faced several challenges including the inability to engage in commercial film production.
The minister said the law establishing NFC limits its operational functions such that it cannot leverage on the private sector-led growth of the industry.
He added that the National Film Institute (NFI), a unit in NFC, is not empowered to leverage its technical and professional capabilities for commercial purposes and revenue generation.
Mohammed said the NFC’s civil service structure comes with bureaucratic limitations, budgetary constraints and operational inefficiency.
“A critical look at the existing organizational structure shows that NFC is over-bloated and needs to be restructured to reflect its purpose.
“NFC has obsolete equipment, with some dating back to colonial times,” he said.
The minister noted that the reform of the corporation will help in the efforts of the government to reposition the nation’s film industry, Nollywood, and make Nigeria the capital of entertainment in Africa.
Relying on International Monetary Fund data, Mohammed said Nollywood is the second largest employer of Labour and contributed N893 billion to the nation’s Gross Domestic Product (GDP) in 2015.
The minister noted that Nollywood could perform better if the NFC is restructured and needed infrastructure enabling the environment are provided.
He noted that apart from wealth and employment creation, promoting film industry would help to build inclusion and reduce social tension.
Earlier, Mr Alex Okoh, the Director-General of the Bureau of Public Enterprises (BPE), said with the tremendous potentials of the film industry to reposition the nation’s economy, the government needed to play a prominent role.
Okoh said that the government is reforming the NFC to take the leading role in harnessing the potentials in the sector.
He, however, clarified that the reform process ‘is not a privatisation of the corporation but the commercialisation of this important enterprise and agency of government’.
“The clarification is that in this reform process, there is no transfer of ownership, no sale of shares and no privatisation of the entity.
“It is basically to ensure the resident value of the enterprise and its commercial viability,” he said.
He said the steering committee being chaired by the minister would consider and approve the recommendations submitted by the project delivery team for the commercialisation of the corporation.
Other members of the steering committee inaugurated by the minister are, Okoh, the Permanent Secretary of the ministry, Mrs Grace Gekpe, and the Managing Director of NFC, Chidia Maduekwe.
The Director Information and Communication of BPE, Dikko Mohammed, will serve as the Secretary to the committee.
NFC, established by Decree No. 61 of 1979 and is 100 per cent owned by the Federal Government and has its registered office in Jos, Plateau State.
It is established to distribute documentary films on different aspects of Nigeria’s socio-cultural and political life and provide film services for the Federal Government.
The corporation is to train young talented Nigerians in the art of film making, conducting research into Nigerian films and provide technical and financial support to film Industry and practitioners.
NFC is also established to regulate and organise professional practice in the film industry.

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Why Women In Nollywood Have More Money Than Men – Linda Osifo

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Ebony Nigerian actress, Linda Osifo has opened up on why women in the movie industry are more successful than their male counterparts.
When asked why women do better, have more cars than the men in the industry, Osifo, speaking during an interview with Ebuka Obi-Uchendu on Rubbing Minds, said there are so many more avenues for women to make money than men.
According to her, actresses have ambassadorial deals from wig brands, skin care, clothing brands, which is why some of them have more money than men and are able to acquire houses.
Linda said,
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“As a woman compared to a man I have more options to get more jobs than a man.
“I can advertise hair, wigs, shoes and a wide range of clothes from brands which most men cannot. The ratio of men to women is 1:3 which makes the market wider for us.
“I’ve become a brand ambassador to skincare brands and that’s an industry that men don’t dominate and conquer so this is how women are more successful.
“Women have more opportunities to make money.”
The 29-year-old actress said the mentality of the society that a woman can’t make it on her own is the reason for the rumours that most actresses have illicit affairs.
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“I’ve come to understand that society has the mindset that most women can’t succeed on their own. It’s a big problem because there are many women who are doing so much for themselves,” she added.
She noted that social media plays an important role in an actor’s career because we are in a digital world but talent sustains your success.
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“The more people on social media platforms, the more you can market to them, but at the end of the day talent sustains success,” she said.

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The Voice Nigeria 3: How Darey Pushed Esther To Victory

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The Voice Nigeria Season three came to a crescendo last Saturday night when 23-year-old Esther Benyeogo emerged as the winner of the music reality TV show.
With Esther’s victory at the keenly contested competition, Darey Art Alade has engraved his name on the list of the Voice Nigeria coaches whose talent emerged winners.
The journey to victory for Esther began with a blind audition that had a total of 32 talents performing to get the attention of any coach in order to get a turnaround.
In the third week of the show, Esther made her first appearance at the blind auditions. Her rendition of Andra Day’s ‘Rise Up’ erupted the first teary emotion on the show as coaches Darey, Waje and Falz turned to canvass for her acceptance into their teams. After her rendition of the song, Waje couldn’t hold back her tears as she got emotional and cried while heaping accolades and commendations on the graduate of the University of Benin.
Settling into Team Darey with Rachel, Ayomikun, Jeremiah, Blescene, and Dapo, Esther made no mistake of saving her powerful voice for the last round, she displayed her dexterity and brilliance from the knockouts where she was sent straight to the battles after her rendition of Westlife’s ‘Flying Without Wings.’
The Delta indigene didn’t settle for less as she conquered Jeremiah on the battlefield to qualify for the live show.
Her final performance at the grand finale elicited cheers and claps from the studio audience.
Though not new to winning singing competitions, Esther says, winning The Voice Nigeria 3 is special because she’s recognised for her singing abilities.
“I am grateful to The Voice Nigeria and my fans out there for this amazing experience. It has been my utmost joy to come on your screens every week and share my gift on such a huge platform. This win is even more special for me because it is one thing to know you have a gift, but it means everything to be recognised for that gift. I must however give thanks to God without whom I would not be here today and also appreciate my family and friends for their love, support, and prayers,” she stated.
With every of her step, Darey couldn’t help but shower accolades on Esther, who had won God’s Children Great Talent Season 7 contest in 2017 at age 19, after she emerged first runner-up in the Next Big Teen talent in 2012.
“Of course, I am thankful to my Coach, Coach Darey, for making my time here truly rewarding, and for equipping me with the skills to give this my best shot,” she said of her coach.

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I Hope Nobody Else Dies Before PSquare Reconcile – Ayo Animashaun

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Media entrepreneur, Ayo Animashaun, has urged former PSquare duo, Peter and Paul Okoye, to settle their differences and not wait until they lose another person.
The executive producer shared a photo of members of the defunct Plantashun Boyz, 2face Idibia, Blackface and Faze after they had made peace at the ‘Night of Tribute’ in honour of late Sound Sultan in Terra Kulture, Lagos State on Sunday, July 25, 2021.
The singers were at some point called upstage and urged to reconcile as a way to honour the late singer, who was their bosom friend and colleague.
They agreed, embraced peace and even performed their classic songs together on stage.
Holding photo of the Plantashun Boiz which he described as his ‘picture of the month’, Animashaun called on the Okoye twin brothers to follow suit while hoping they do not lose any life before they eventually do the needful.
He wrote: “My picture of the month….I hope we don’t lose another life before @iamkingrudy and @peterpsquare realise it’s their turn to bury the hatchet. @therealblackfacenaija @fazealone @official2baba.”

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