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Lalong Appoints Efe Entertainment Ambassador

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The Governor of Plateau State, Rt. Hon. Simon Bako Lalong has appointed the winner of Big Brother Naija 2017, Mr. Michael Ejegba popularly known as Efe as the ambassador of state for entertainment and creative industry.
This was disclosed by Samuel Emmanuel Nanle, Director of Press and Public Affairs. In a statement on behalf of the Governor, he said “Efe’s appointment is a clarion call on all citizens of Plateau State to ensure they place value on the common humanity of her citizens in a multicultural and cosmopolitan setting.
The statement reads: “The Executive Governor of Plateau State, Rt. Hon Simon Bako Lalong has congratulated Mr. Michael Ejegba popularly known as Efe on his emergence as the winner of Big Brother Naija TV Reality Show 2017.” According to the Governor, the victory of Efe is a further prove of the brotherhood, excellence, courage and determination that characterizes the Plateau spirit.”
The governor added that though Efe by ethnic extraction is from Delta State, Plateau State is proud to lay claim to his entire life’s orientation, having been groomed for excellence in life with values that distinguishe the Plateau person.
The governor assured that people of Plateau and Delta States that the success of Efe will provide the additional platform for the consolidation of the relationship between the people of the two states which had existed right from the early Tin mining days of the 20th century.
It would be recalled that The Big Brother Naija TV Reality show 2017 tagged “See Gobe’ came to an end on Sunday, April 9, after lasting for 77 days. The surprising thing was that no one expected that the reality show would attract such massive attention so much as it did, as people of all classes watched the events and actively discussed them. Even state governments were not left out as they practically discussed it and made frantic efforts to mobilize votes for their indigenes and favourite house mates.
Eventually, five of the House mates out of 12 contestants made it to the grant finale. They were: Efe, T. Boss, Marvis, Debbie rise and Bisola from Delta, Edo, Rivers, Kogi and Ogun States respectively. At the end, Efe who was nominated for eviction twice, January and March, but survived was announced the winner with 57.61%, Bisola became the first runner up with 18.54%, while T. Boss was declared the second runner up with 13.60%. Debbie Rise and Marvis took the fourth and fifth positions with 8.78% and 1.47% respectively.
Efe received the star prize of N25 million and a brand new Kia Sorento SUV car, Bisola won the “one campaign’ on girl child education which enables her to represent Nigeria at The One Campaign Organisation in United Nations’ Assembly in New York to speak on girl child education. The award was presented to her by popular Nollywood actor, and member Lagos State House of Assembly, Hon Desmond Elliot while T. Boss got a cheque for N500.00.
High points of the grand finale night were musical performances by Tiwa Savage, Emmy J. featuring AB Crazy and Tuface Idibia. The duo of Efe and Bisola have since returned to Lagos where they were received by a mammoth crowd made up of family members, fans, friends and well wishers as well as government functionaries amidst tight security.
Efe was born on February 25th 1993, he hails from Delta State, Nigeria. He had his secondary education at Federal Government College Jos and later proceeded to University of Jos where he had a degree in Economics. He later left Jos for Lagos to pursue his music career and to earn a living for himself. He released an Ep album last year called “Lagos Ep.” “Based on Logistics” is Efe’s signature slogan.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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