Opinion
The Media And National Development
Mass Media as we all know is the means of com
municating to a large number of people with a common message. It is often said that the world has become a global village. It is the media that has shrunk the world into the village. Telecommunication, television, radio and computers have reduced distances and brought countries of the world closer to each other.
When information is communicated to a mass audience by different means, we term it mass media of communication which includes both electronic and print media. The electronic media are radio, television, e-resources etc. While print media refers to newspapers, books, journals and magazines.
Media in today’s world is like every coin that has two sides with both positive and negative implications as far as society is concerned. One thing that should be kept in mind however is that it depends upon the society to reap the negative and positive outcome from it.
Media help us to evaluate important burning issues and create awareness of current events. The society we live in is saturated with media. The effect that the media has on society also affects education in a very big way.
Media have helped in the diffusion of education to the masses by spreading ideas and establishing common interest that help to spread enlightened culture.Media play a significant role in moulding public opinion. They increase social awareness, encourage active participation of the individual to release its duties and obligations, raise his standard of thinking and behaviour.
Mass Media are a powerful means of public education. They have helped in eradicating illiteracy, increasing mass awareness on various social issues, equalizing educational opportunities and promoting secular and egalitarian society.
The Media have improved not only the quality of education but also cater for a larger section of the population. Thus, the contributions are both qualitative as well as quantitative.
Mass media contribute to the constructive use of our leisure time, which otherwise would have been wasted. They help develop new found interest and appreciation on a wide variety of subjects and also foster creative ability. Mass media do broaden the outlook of people with regard to religion and culture as they enlighten the audience on information, helping to remove superstitions, taboos and prejudices.
Mass Media are becoming increasingly important in the life of adults as well as children. We acquire a great deal of information from the different forms of media such as newspapers, films and documentaries, journals, radio, motion- pictures and lots more.
Mass Media cover a plethora of information that is accessible to all the different corners of the world.‘The mass media can make a person more aware of what is happening on a social, national and global level, or can warp one’s perspective of the truth. The media have the capacity to ruin society by encouraging false, ideals, praising selfishness and making the possession of fame.
The mass media have also helped in informing and impacting knowledge to the masses. They educate them on health matters, teach students and teenagers sex education especially on the dangers of pre-marital sex.The media are also tools for the transfer of information, concepts and ideas to both general and specific audiences. They are important tools in advancing public health goals.
The mass media are capable of facilitating short, intermediate and long term effects on audience. Short term objectives are based on exposing audience to health concepts, creating awareness and knowledge. Intermediate objectives include all the above, as well as changes in attitudes, behaviours and perceptions of social norms. Long term objectives incorporate all the aforementioned tasks, in addition to focused restructuring of perceived social norms and maintenance of behavourial change.
The media perform three key functions in Nigeria vis-educating, shaping public opinion and advocating a particular policy or point of view.
As educational aid, the media not only impact knowledge, but can be part of larger efforts (e.g. social marketing) to promote actions having social utility.As public relation tools, media assist organisations in achieving credibility and respect.The media assist leaders in setting a policy agenda, shaping debates on controversial issues and gaining support for particular issue.
Mass Media also help in stimulating political transparency without the mass media, openness and accountability are impossible in contemporary democracies.
Nevertheless, mass media can hinder political transparency as well as help it. Politicians and political operatives can simulate the political virtues of transparency through rhetorical and media manipulation. Television tends to convert coverage of law and politics into forms of entertainment for mass consumption.
Mass Media can make the political system more “transparent” in all three respects. Mass Media can help people understand the operations of government, participate in political decisions and hold government officials accountable to the people.
Mass Media help in the modification of attitudes, inculcation of desirable values and acquaintance with cultural heritage. Media act as agency of social change, and reinforcing group dynamics and interpersonal communication. They make instructions concrete, stimulate interest and excite curiosity in things.
The media have also provided opportunity for student participation in various programmes such as quiz competitions, travel talks, plays, stories, development of lessons.
The mass media is thus universal and suitable for everyone.
Martins wrote from PH.
Owajiokiban Martins
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Restoring Order, Delivering Good Governance
The political atmosphere in Rivers State has been anything but calm in 2025. Yet, a rare moment of unity was witnessed on Saturday, June 28, when Governor Siminalayi Fubara and Minister of the Federal Capital Territory, Chief Nyesom Wike, appeared side by side at the funeral of Elder Temple Omezurike Onuoha, Wike’s late uncle. What could have passed for a routine condolence visit evolved into a significant political statement—a symbolic show of reconciliation in a state bruised by deep political strife.
The funeral, attended by dignitaries from across the nation, was more than a moment of shared grief. It became the public reflection of a private peace accord reached earlier at the Presidential Villa in Abuja. There, President Bola Ahmed Tinubu brought together Governor Fubara, Minister Wike, the suspended Speaker of the Rivers State House of Assembly, Martin Amaewhule, and other lawmakers to chart a new path forward.
For Rivers people, that truce is a beacon of hope. But they are not content with photo opportunities and promises. What they demand now is the immediate lifting of the state of emergency declared in March 2025, and the unconditional reinstatement of Governor Fubara, Deputy Governor Dr. Ngozi Odu, and all suspended lawmakers. They insist on the restoration of their democratic mandate.
President Tinubu’s decision to suspend the entire structure of Rivers State’s elected leadership and appoint a sole administrator was a drastic response to a deepening political crisis. While it may have prevented a complete breakdown in governance, it also robbed the people of their voice. That silence must now end.
The administrator, retired naval chief Ibok-Ette Ibas, has managed a caretaker role. But Rivers State cannot thrive under unelected stewardship. Democracy must return—not partially, not symbolically, but fully. President Tinubu has to ensure that the people’s will, expressed through the ballot, is restored in word and deed.
Governor Fubara, who will complete his six-month suspension by September, was elected to serve the people of Rivers, not to be sidelined by political intrigues. His return should not be ceremonial. It should come with the full powers and authority vested in him by the constitution and the mandate of Rivers citizens.
The people’s frustration is understandable. At the heart of the political crisis was a power tussle between loyalists of Fubara and those of Wike. Institutions, particularly the State House of Assembly, became battlegrounds. Attempts were made to impeach Fubara. The situation deteriorated into a full-blown crisis, and governance was nearly brought to its knees.
But the tide must now turn. With the Senate’s approval of a record ?1.485 trillion budget for Rivers State for 2025, a new opportunity has emerged. This budget is not just a fiscal document—it is a blueprint for transformation, allocating ?1.077 trillion for capital projects alone. Yet, without the governor’s reinstatement, its execution remains in doubt.
It is Governor Fubara, and only him, who possesses the people’s mandate to execute this ambitious budget. It is time for him to return to duty with vigor, responsibility, and a renewed sense of urgency. The people expect delivery—on roads, hospitals, schools, and job creation.
Rivers civil servants, recovering from neglect and under appreciation, should also continue to be a top priority. Fubara should continue to ensure timely payment of salaries, address pension issues, and create a more effective, motivated public workforce. This is how governance becomes real in people’s lives.
The “Rivers First” mantra with which Fubara campaigned is now being tested. That slogan should become policy. It must inform every appointment, every contract, every budget decision, and every reform. It must reflect the needs and aspirations of the ordinary Rivers person—not political patrons or vested interests.
Beyond infrastructure and administration, political healing is essential. Governor Fubara and Minister Wike must go beyond temporary peace. They should actively unite their camps and followers to form one strong political family. The future of Rivers cannot be built on division.
Political appointments, both at the Federal and State levels, must reflect a spirit of fairness, tolerance, and inclusivity. The days of political vendettas and exclusive lists must end. Every ethnic group, every gender, and every generation must feel included in the new Rivers project.
Rivers is too diverse to be governed by one faction. Lasting peace can only be built on concessions, maturity, and equity. The people are watching to see if the peace deal will lead to deeper understanding or simply paper over cracks in an already fragile political arrangement.
Wike, now a national figure as Minister of the FCT, has a responsibility to rise above the local fray and support the development of Rivers State. His influence should bring federal attention and investment to the state, not political interference or division.
Likewise, Fubara should lead with restraint, humility, and a focus on service delivery. His return should not be marked by revenge or political purges but by inclusive leadership that welcomes even former adversaries into the process of rebuilding the state.
“The people are no longer interested in power struggles. They want light in their streets, drugs in their hospitals, teachers in their classrooms, and jobs for their children. The politics of ego and entitlement have to give way to governance with purpose.
The appearance of both leaders at the funeral was a glimpse of what unity could look like. That moment should now evolve into a movement-one that prioritizes Rivers State over every personal ambition. Let it be the beginning of true reconciliation and progress.
As September draws near, the Federal government should act decisively to end the state of emergency and reinstate all suspended officials. Rivers State must return to constitutional order and normal democratic processes. This is the minimum requirement of good governance.
The crisis in Rivers has dragged on for too long. The truce is a step forward, but much more is needed. Reinstating Governor Fubara, implementing the ?1.485 trillion budget, and uniting political factions are now the urgent tasks ahead. Rivers people have suffered enough. It is time to restore leadership, rebuild trust, and finally put Rivers first.
By: Amieyeofori Ibim
Amieyeofori Ibim is former Editor of The Tide Newspapers, political analyst and public affairs commentator
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