Opinion
On Semenitari’s Media Management Approach
The media is an indispensable vehicle for the political, technological, socio-economic and cultural development of any nation. It contributes greatly to the development of national unity and consciousness and encourages scientific and rational attitude. The socio-economic and cultural objectives of the media cover the areas of education, information, entertainment, aesthetics, religion, and the promotion of the spirit of hardwork and self-reliance.
Through the media, the individual does not only share in the ideas, ideals, and experiences that help him face life challenges, but also partakes in shaping opinion and awareness of a wider public. But to keep pace with current international operations and practices. The Nigerian mass media industry especially the newspaper, radio, and television organs will have to struggle very hard to rise above its numerous challenges. The visible ones being inadequate trained manpower for the generation of educative, informative, and entertaining programme ideas, lack of modern facilities for news gathering, editing and processing. The industry is also faced with the challenges of printing newspapers simultaneously in two or more cities via the satellite, filing stories and photographs within seconds, no matter the distance, and catering not only for local readers, listeners or viewers but also for the readership, listenership, or viewership worldwide.
In the Nigerian mass media industry, there is no conscious and deliberate efforts by media organisations to develop career paths for their employees. Developing career paths for employees involves career planning. And in career planning, the organisation assists, guides, and encourages the employee through appraisal, training and development, job assignments to fulfil his or her potential and remain with the organisation.
Worse still, the management of most of the media organizations in the country adopt autocratic style of management which makes it difficult for the little knowledge acquired through training and development by the workers to be meaningfully applied in the performance of their duties and responsibilities.
In the Nigerian mass media industry, there is hardly any application of modern management principles which emphasise a participative and joint determination of objectives, followed by participative and joint evaluation of success and failure in periodic appraisal interviews.
Besides, there are no motivational factors and activities in the media organisations in Nigeria. Generally, in the industry, salaries or remunerations are very poor, not commensurate with the inputs by workers, and provision is not made for their welfare and security. If workers know the situation in their industry and where they stand in relation to their organisation, their morale would be high.
It is against this back drop that some of us who have spent some good number of years in the Nigerian media industry particularly the government owned-media organisations are viewing Mrs Ibim Semenitari’s, the new Rivers State Information and Communication Commissioner and her positive and pragmatic approach to media management in the state with some interest.
As the founder of the widely circulated refreshing business journal, The Business Eye, she was already a leading light in the media industry, before her appointment on October 7, 2009.
Thus, her focus on professionalism, productivity, profitability, and motivation is a clear evidence that she has brought with her to her challenging job a formidable background of a private-sector experience and positive management practices. According to A.C. Beck and E.D. Hillmar in their book titled Positive Management Practices: Bringing Out the Best in Organisation and People, positive management practices are those actions that produce positive results for the organisation in both the short and the long term. To them, in organisations where managers use positive practices: “… The focus is on results; The norms are supportive of positive practices, Accountability is managed; people are empowered, There is supportive environment; and there is high self-worth among employees”.
To achieve her management ideals, Mrs Semenitari disclosed that the critical needs of the media organisations under her Ministry have been provided for in the 2010 budget. She assured the media organs when she visited them that not only will they be provided with new equipment including the rotary for the Rivers State Newspaper Corporation but that their staff would also be trained to perform their duties professionally and man the machines efficiently and effectively.
Charging the media organs to brace up for the challenge of competing with private organizations, she promised to give the necessary support and encouragement to the management teams of the media houses and reward their hardworking staff appropriately.
While in the Rivers State Newspaper Corporation on Friday January 8, 2010, she noticed Ms Adline Ibama of the production department performing her duty dexterously with radiant smile and rewarded her on the spot with a handsome gift.
She also announced an award to the staff of the circulation unit of the Business Development department for their exceptional devotion to duty.
If Mrs Semenitari continues to walk her talk, she will certainly turn the management of the state media organisations around and earn our gratitude.
Vincent Ochonma
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Restoring Order, Delivering Good Governance
The political atmosphere in Rivers State has been anything but calm in 2025. Yet, a rare moment of unity was witnessed on Saturday, June 28, when Governor Siminalayi Fubara and Minister of the Federal Capital Territory, Chief Nyesom Wike, appeared side by side at the funeral of Elder Temple Omezurike Onuoha, Wike’s late uncle. What could have passed for a routine condolence visit evolved into a significant political statement—a symbolic show of reconciliation in a state bruised by deep political strife.
The funeral, attended by dignitaries from across the nation, was more than a moment of shared grief. It became the public reflection of a private peace accord reached earlier at the Presidential Villa in Abuja. There, President Bola Ahmed Tinubu brought together Governor Fubara, Minister Wike, the suspended Speaker of the Rivers State House of Assembly, Martin Amaewhule, and other lawmakers to chart a new path forward.
For Rivers people, that truce is a beacon of hope. But they are not content with photo opportunities and promises. What they demand now is the immediate lifting of the state of emergency declared in March 2025, and the unconditional reinstatement of Governor Fubara, Deputy Governor Dr. Ngozi Odu, and all suspended lawmakers. They insist on the restoration of their democratic mandate.
President Tinubu’s decision to suspend the entire structure of Rivers State’s elected leadership and appoint a sole administrator was a drastic response to a deepening political crisis. While it may have prevented a complete breakdown in governance, it also robbed the people of their voice. That silence must now end.
The administrator, retired naval chief Ibok-Ette Ibas, has managed a caretaker role. But Rivers State cannot thrive under unelected stewardship. Democracy must return—not partially, not symbolically, but fully. President Tinubu has to ensure that the people’s will, expressed through the ballot, is restored in word and deed.
Governor Fubara, who will complete his six-month suspension by September, was elected to serve the people of Rivers, not to be sidelined by political intrigues. His return should not be ceremonial. It should come with the full powers and authority vested in him by the constitution and the mandate of Rivers citizens.
The people’s frustration is understandable. At the heart of the political crisis was a power tussle between loyalists of Fubara and those of Wike. Institutions, particularly the State House of Assembly, became battlegrounds. Attempts were made to impeach Fubara. The situation deteriorated into a full-blown crisis, and governance was nearly brought to its knees.
But the tide must now turn. With the Senate’s approval of a record ?1.485 trillion budget for Rivers State for 2025, a new opportunity has emerged. This budget is not just a fiscal document—it is a blueprint for transformation, allocating ?1.077 trillion for capital projects alone. Yet, without the governor’s reinstatement, its execution remains in doubt.
It is Governor Fubara, and only him, who possesses the people’s mandate to execute this ambitious budget. It is time for him to return to duty with vigor, responsibility, and a renewed sense of urgency. The people expect delivery—on roads, hospitals, schools, and job creation.
Rivers civil servants, recovering from neglect and under appreciation, should also continue to be a top priority. Fubara should continue to ensure timely payment of salaries, address pension issues, and create a more effective, motivated public workforce. This is how governance becomes real in people’s lives.
The “Rivers First” mantra with which Fubara campaigned is now being tested. That slogan should become policy. It must inform every appointment, every contract, every budget decision, and every reform. It must reflect the needs and aspirations of the ordinary Rivers person—not political patrons or vested interests.
Beyond infrastructure and administration, political healing is essential. Governor Fubara and Minister Wike must go beyond temporary peace. They should actively unite their camps and followers to form one strong political family. The future of Rivers cannot be built on division.
Political appointments, both at the Federal and State levels, must reflect a spirit of fairness, tolerance, and inclusivity. The days of political vendettas and exclusive lists must end. Every ethnic group, every gender, and every generation must feel included in the new Rivers project.
Rivers is too diverse to be governed by one faction. Lasting peace can only be built on concessions, maturity, and equity. The people are watching to see if the peace deal will lead to deeper understanding or simply paper over cracks in an already fragile political arrangement.
Wike, now a national figure as Minister of the FCT, has a responsibility to rise above the local fray and support the development of Rivers State. His influence should bring federal attention and investment to the state, not political interference or division.
Likewise, Fubara should lead with restraint, humility, and a focus on service delivery. His return should not be marked by revenge or political purges but by inclusive leadership that welcomes even former adversaries into the process of rebuilding the state.
“The people are no longer interested in power struggles. They want light in their streets, drugs in their hospitals, teachers in their classrooms, and jobs for their children. The politics of ego and entitlement have to give way to governance with purpose.
The appearance of both leaders at the funeral was a glimpse of what unity could look like. That moment should now evolve into a movement-one that prioritizes Rivers State over every personal ambition. Let it be the beginning of true reconciliation and progress.
As September draws near, the Federal government should act decisively to end the state of emergency and reinstate all suspended officials. Rivers State must return to constitutional order and normal democratic processes. This is the minimum requirement of good governance.
The crisis in Rivers has dragged on for too long. The truce is a step forward, but much more is needed. Reinstating Governor Fubara, implementing the ?1.485 trillion budget, and uniting political factions are now the urgent tasks ahead. Rivers people have suffered enough. It is time to restore leadership, rebuild trust, and finally put Rivers first.
By: Amieyeofori Ibim
Amieyeofori Ibim is former Editor of The Tide Newspapers, political analyst and public affairs commentator
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