Entertainment
Building Your Music Brand with SoundCloud

Promoting music today is a totally different ball game from what it was in the past. Previously, it was practically unthinkable for your music to be heard and become a hit if you did not have the backing of a major record label.
This was mainly because you required massive financial backing to enable you to get radio time, television slots, headline at concerts of already popular artists, go on road tours and more. This was something that was not possible for most artists back then.
Interestingly, the music industry was among the first to be hit by the changes brought on by the internet even before other industries began to experience massive disruptions. We can see this in this article here. The status quo had already been disrupted in the entertainment industry, resulting in a proliferation of what we now know as indie labels and independent artists.
One of the major tools that has made it possible for these indie artists to achieve fame and fortune even without the backing of any major record label is music streaming platforms. These platforms allow independent artists to build their fan base on the internet, sharing their songs and receiving likes, followership, shares and collaborations which all result in increased visibility.
With increased visibility comes increased demand for their songs which results in increased song sales, concert ticket sales, merchandise sales and other opportunities. In fact, a lot of them even get pickup by one of the major labels because they’ve shown that they have what it takes to make it in the entertainment world.
There are currently a number of these kinds of platforms, but we will be focusing on one and that is SoundCloud.
What is SoundCloud?
This is an online music sharing, streaming and distribution platform. Here, musicians and podcasters alike can upload their content, making it available for access by a huge audience. These uploads can be listened to, downloaded, shared, commented on, liked and reposted.
This platform offers independent musicians a great opportunity to bring their sound and music to the world without spending an arm and a leg. Everyone on the platform has equal access to the many platform users, so this levels the playing field for all.
Why Should I Choose SoundCloud?
There are a number of benefits that this platform offers. These benefits can be broken into two parts. There is the issue of convenience of use and the second issue which has to do with statistics. You can read about the convenience that the platform offers here: . We will however focus on the stats in this article.
Entertainment has always been about numbers. How many ears will hear it? How many eyeballs will view it? etc.So, in this regard, what does this platform offers? Let’s quickly enumerate a few of them right here.
User Base
A lot of different people use this platform. Some simply come to listen to music that have been uploaded while some others upload their music and also listen to music uploaded by others. SoundCloud currently has over 76 million users who come to the site for one reason or another each month.
The site also has about 20 million musicians who are registered on this site. Having such a huge community of artists, covering practically every known music genre means that collaboration is very easy.
Reach
Every month, content from the site reaches over 175 million people from around 190 countries of the world. These are 175 million folks that your music can potentially reach it you know how to go about it. That’s really huge.
Music Uploads
This year, SoundCloud announced that it had hit its 200th music upload. This makes it the streaming platform with the most uploads. You can read about it in this blog post. This should tell you that there is something about the platform that has warranted such a huge following.
How Do I Get SoundCloud to Work for Me?
All of the stats we have listed above will not profit you much if you do not know how to make the most of the platform. We will therefore dedicate the remaining part of this article to explaining a few ways in which you can get the most from this platform
Your Profile
It all begins with your profile. This is not something you treat carelessly. Put some thought into what you write here, understanding that it should be something that will pull people in to listen to your work.
Your Images
This is another very important thing to note. Your profile image as well as your album arts should be very attractive. People will see this before clicking to listen to your song. If the image is not attractive, the chances of getting them to listen to your song will be lower.
Quality of Music
No matter how wonderful your profile and images are, if a person listens to your music and it is horrible, what you will achieve will be negative publicity. It is therefore important to understand that you must ensure you do a good job before trying to promote it.
Proper Tagging
Tagging is very important when it comes to campaigns online. This is not just something you do for fun. It has to be strategic. You may want to read about it in this article. Properly tagging your work makes it easy for the right people to find it.
If you are a pop artist, tagging your song as pop and also using other related tags will ensure that pop lovers and other pop artists can find you easily. This is very important.
Offer Previews or Free Downloads
This is especially important for very new artists. You should consider offering free downloads so people can really feel your music. As you get more popular, you can begin to offer short previews of your new tracks. These will act as teasers that will get people interested in listening to the whole thing.
Be Active
It is important that you do not just upload your music and then fold your hands. You need to be active on the platform. Listen to music by other similar artists. Make comments on their work, reposts some, reach out and try to establish some relationships. Doing this will organically attract more people to come check out your page and what you have to offer.
Collaborate with Other Artists
Following from the point above, collaborating with fellow artists on the platform can help build your brand. When two artists come together to do a track, they could easily be bringing their respective fan bases together to support both of them. This becomes more for each person.
Pay for Promotion
While you do all of the above, something else you should really consider is paying to have your music promoted. SoundCloud promotion offers could come in different forms. You could decide to buy SoundCloud reposts, followers, likes, comments etc.
There are companies that offer these services. If for example you pay for 1000 reposts, these will be delivered to you over a specific period. Same goes for likes, comments and followers. This is most certainly a good strategy to adopt if you really want to speed things up nicely.
Conclusion
There is a lot that SoundCloud has to offer you. Carefully take advantage of its many features and with a little help, you may find yourself the next big sensation to have come out of the social media space.
Entertainment
“The Legal Day” 2025: Alliance Française Port Harcourt, Moves to Promote French Via Law

In a bid to promote the French language through law and build bridges between communities the Alliance Française Port Harcourt, in collaboration with the Embassy of France in Nigeria has organized the 2025 edition of “La Journée du Droit” (“The Legal Day”)
The event which took place at Alliance Française auditorium was a civic and linguistic celebration designed to help learners of French Language and young citizens discover the importance of law in everyday life.
The Tide Entertainment reports that the event featured interactive quiz sessions, exploring legal rules and civic principles in Nigeria, France, Africa and beyond, pointing out both the similarities and differences between legal systems around the world.
Throughout the day, the event featured interactive quiz sessions exploring legal rules and civic principles in Nigeria, France, Africa, and beyond, highlighting both the similarities and differences between legal systems around the world.
The initiative was aimed at encouraging reflection on the rights and responsibilities shared by all citizens and to promote the values of justice, equality, and mutual respect through the French language.
The programme which had two sessions, (Morning and Afternoon session) witnessed the participation of about 150 students from various levels of education. Ranging from the Primary, Secondary, and tertiary institution for an engaging experience of civic and legal concepts.
Schools in attendance included Surebloom International School, Pleroma High School, Casterly Rock Secondary School, and TotalEnergies Port Harcourt School.
The morning sessions saw the Participation of Alliance Française students in an interactive quiz, enhancing their French comprehension while exploring civic notions.
While the Afternoon session had students from the University of Port Harcourt – UNIPORT (French Language and Law Departments), students from the French Department from both Ignatius Ajuru University of Education and Rivers State University joined in the final rounds of the competition.
According to the director of Alliance Française Port Harcourt, Mrs Marina Lacal, all quiz questions were presented in French, then translated into English to ensure full understanding by participants, saying that winners received special prizes, as all attendees took home souvenirs from the educational and convivial event.
Mrs Lacal said that the diplomatic and educational initiative event “La Journée du Droit” (The Legal Day) sought to promote the French language through law, highlight the capacity of law to build bridges between communities and emphasize law as one of the pillars of French diplomacy.
“Through this initiative, the Alliance Française Port Harcourt continues its mission to foster intercultural dialogue, civic awareness, and the learning of French as a language of knowledge, culture, and citizenship,”?she?added.
Entertainment
World Music Day: Alliance Française Port Harcourt Showcases Talents

The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
Entertainment
PMAN Set To Implement Performance Levy ‘Tomorrow

The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
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