Nation

Advertising: Stakeholders Seek Collaboration With Advert Practitioners, Academia

Published

2 months ago

April 10, 2023

Stakeholders in the Marketing Communications industry have called for more collaborations between the academia and practitioners in an effort to bridge the knowledge gap and sustain the industry for the next generations of practitioners.
According to them, the decision was necessary following the revelation of the huge gap between what is taught in schools and what exists on the field.
The stakeholders said this at the maiden Advertising Industry Colloquium (AIC) organised by the Advertising Regulatory Council of Nigeria (ARCON), in Lagos, recently.
The gathering, which had in attendance professionals from the academia and top industry practitioners, provided a meeting point for all players within the sector to interact and chart a way forward for the good of the advertising profession.
Delivering the keynote paper with the theme, “Changing Trends In Advertising Education and Practice In The Era Of Globalization: The Nigerian Perspective”, the Chief Executive Officer, Corporate Shepherds Ltd, and President of the National Institute of Marketing of Nigeria (NIMN), Idoreyen Enang, underlined the need for stakeholders, especially curriculum developers, to prioritize the fundamental knowledge of marketing to concretise the foundation that other capabilities could be built on to ensure lasting growth and develop the industry.
In his presentation on the sub-theme: “Contemporary Media Campaign planning and Execution in the era of digitisation”, the Dozie Okafor, MD, CEO, PHD Nigeria, and Vice President of MIPAN, Dozie Okafor, stated that there was a new shift from the old ways, stressing the need for all to key into the changes.
He noted that Influencer Marketing was getting a lot bigger than radio OAPs that used to be the trend back in the day, “so investments are shifting into the digital space. But, even how we use those influencers should be better educated by data”.
“Firstly, we need to train a new crop of media professionals, to better arm them, away from what is taught in school, and there are different platforms to achieve that.
“Once you have that foundation you are armed with the principles of how the new digital is working and you need to play with the rules and localize it. You are able to get the training and bring it up to speed”, he said.
Kelechi Nwosu, Managing Director, TBWA/Concept, Kelechi Nwosu, insisted that the colloquium was a good avenue to share knowledge among stakeholders in the industry.
“Knowledge is important, refreshing what we know and learning new things is equally important. This is one of the ways.
This platform establishes that opportunity for us to hear and see how to grow things.

“If you hear ID Enang’s speech which is amazing in terms of the depth of it he says the foundation needs to be correct, which is marketing and a lot of people need to correct that.

“I think that we need to show and provide direction for the new trend. There must be continuous learning from the academics and practitioners”, he added.

Echoing similar sentiments, Tolulope Medebem, COO/Lead Consultant, Aster Integrated Marketing Ltd, what the colloquium platform did was a start.

“There is a lot of unbundling that we need to do, it’s a whole lot and not something we can just do in a day. But, the first step has been taken leading to different interactions as witnessed here today.

“In some places we are doing it, but it has to be done collectively and I think a whole lot of information has been exposed here and you can see the young ones soaking all in. I believe it’s something that will work for all of us”, she noted.

On his part, Steve Babaeko, AAAN President and Chief Executive of X3M Ideals said: “Big shout out to the ARCON DG, for putting it together because honestly, there is a big gap between the academia and the industry and that gap God knows that we need to bridge it, if we don’t it’s not doing the academia any good and doing us even more damage as an industry”.

Nation

NSCDC Commissions New Commands In Kebbi, Sokoto

Published

1 day ago

May 31, 2023

The Tide

Nigeria Security and Civil Defence Corps (NSCDC) has set up new command posts in Kebbi and Sokoto States to boost staff performance, security and better protect critical national infrastructure in the states.
Minister of Interior, Rauf Aregbesola, who commissioned the two commands, said Federal Government would not relent in ensuring the protection of citizens at all times by providing the necessary supports, and logistics needed to maintain the current tempo of development to ensure effective discharge of the Corps core mandates
Represented by the Permanent Secretary of the ministry, Dr Shuaib Belgore, Aregbesola stated that the Federal Government was dedicated to continuously support the Corps to enhance performance and boost national security.
According to a statement signed by the agency’s Public Relations Officer (PRO), Olusola Odumosu, the minister also tasked personnel in the two states to live up to the mandate of the agency and exhibit the highest level of discipline in their conduct.
He further charged the personnel to “abstain from rancor and unnecessary rivalry and ensure effective synergy with military and all other law enforcement agencies”.
Aregbesola commended the leadership of the Corps for the tremendous transformation witnessed within the last two years as he further attributed it to the doggedness, determination, pragmatic approach and readiness of personnel to impact positively on the nation’s security.
Present at the event were governors of the two states; Atiku Bagudu of and Aminu Tambuwal who were both represented.

Nation

NAWOJ Partners FH1360 To Boost Maternal, Infant Nutrition

Published

1 day ago

May 31, 2023

The Tide

The Nigerian Association of Women Journalists (NAWOJ), Lagos State Chapter, in collaboration with FH1360/Alive and Thrive Project hosted an interactive media round table aimed at promoting maternal, infant and young child nutrition, with an intervention of reducing the total number of anemia and all deficiencies related to mother and child.
Chairperson, NAWOJ, Lagos State, Adeola Ekine, said the initiative was focused on improved reporting of maternal nutrition coverage in journalism.
She added that the annual event provides insight on illnesses affecting children and mothers and their possible solutions
The Lagos State team Lead, Alive and Thrive, Olawunmi Ajayi, who spoke extensively on Maternal, Infant and young child nutrition (MIYCN), noted that Nigeria loses about 2313 children daily translating to 844,321, children death annually, half of which are due to malnutrition.
“You don’t have to spend a lot on trying to impress people about your feeding habit you just have to make sure you are providing and feeding a well-balanced diet.

Nation

Association Seeks Humanitarian Affairs Minister Portfolio

Published

1 day ago

May 31, 2023

The Tide

The Nigeria Association of Social Workers (NASoW) has advised President Bola Tinubu to appoint a qualified social worker as Minister of Humanitarian Affairs, Disaster Management and Social Development.
This is contained in a congratulatory message signed by its Publicity Secretary, Musliudeen Adebayo, and made available to newsmen in Ibadan yesterday.
The Tide source reports that NASoW, the umbrella body of social workers in the country was founded in 1975.
The President of NASow, Alhaji Mashood Mustapha, congratulated Tinubu on his swearing-in ceremony as the 16th President of Nigeria.
Mustapha said that the appointment of a social worker who had the requisite knowledge and skills to paddle the affairs of the ministry would promote the humanitarian agenda.
He said that appointing a NASoW member as Minister of Humanitarian Affairs, Disaster Management and Social Development was in the interest of the nation.
Mustapha said that the ministry had core mandate to promote social work and quality social services delivery in the country.
He said that the association was ready and fully prepared to work with the new administration to achieve its aim in all areas of human development.
He said that the call for the appointment was as a result of the ministry’s strategic importance to the welfare of citizens, which is the main goal of this administration.
The NASoW president said that one of the association’s achievements during the administration of former President Muhammadu Buhari was the signing of the Nigerian Council for Social Work (NCSW) Establishment Act 2022.
Mustapha encouraged Tinubu to set another record by appointing a qualified social worker as minister for humanitarian affairs, disaster management and social development.
He said that the association was anxiously waiting for the time when NCSW would be constituted.
“We are using this medium to congratulate our new President Bola Tinubu on his emergence as the President of Federal Republic of Nigeria.
“We appeal to him to appoint a social worker as the minster for humanitarian affairs, disaster management and social development. This is our ministry; it is the main ministry for social workers
“We advise the president to put a round peg in a round hole for the betterment of the country,” he said.
Mustapha enjoined the president to appoint a minister, who had the required knowledge of social work as they expected the minister to constitute the NCWS board as soon as possible.
“The Nigerian Council for Social Work (Establishment) Act 2022 has been gazetted. Our law has become an Act of Parliament.
“This implies that a lot of good things are coming for the good people of Nigeria. The council is yet to be constituted.
“When this is done, it will help to give more recognition to social work practice in Nigeria,” he said.
He said that the establishment of NCSW would create job opportunities and enabling environment for social workers to provide the much desired quality social services to the people.
Mustapha said that it would also reduce migration of social workers to other countries in quest for prosperity.