Wizkid might be the great-est of his generation, but Burna Boy and Olamide have clearly owned album conversations in their generation. For Burna Boy, he started his career with two impressive EPs and an album, L.I.F.E. He then experienced a fair balance between a slump and mediocre project releases, till Outside dropped.
The album became the commencement of a trifecta: an immaculate three-album run, which marked the zenith of Burna Boy’s career. African Giant is the undisputed magnus opus, but Twice As Tall was another magnificent showcase of artistry, panache and swashbuckling musicality, from the staple of the most talented and most versatile artiste of his generation – and one of Nigeria’s most versatile artists to have ever lived.
That was his ‘golden run,’ a peerless period in the life of every creative artiste, which is a product of 10,000 hours of application and mastery of their craft. The result is the ‘midas touch,’ which encapsulates the concepts of self-awareness, confidence and limitless belief in self, having earned that belief. It is then applied to create groundbreaking art
The end of a ‘golden run’ does not mean that creatives suddenly become mediocre – some of them can still be excellent. But audiences or even the creatives themselves just know that something is missing.
A ‘golden run’ usually ends because creativity is exhausting and exhaustive, and audiences evolve faster than they realise. Which is why templates only work for so long, when you are a superstar. Thus artistes have to keep evolving as well.
In the case of Burna Boy, his ‘golden run’ has finally hit a snag. For the first time in four music years, he seems fallible on an album. While he is no longer walking in air, he is still not walking on the ground like everybody else.
‘Love, Damini’ is also very personal. In fact, it is Burna Boy’s most personal album, as he offers us more insights into Damini Ogulu: the Port Harcourt boy who loves baddies, sex and big nyash (‘Different Size,’ ‘Vanilla.’ ‘Science,’ and more); who is aware of his imperfections, who subconsciously yearns to be understood, loved for who he is and not consistently judged (‘It’s Plenty’ and ‘Glory’); and who wears his heart on his sleeve, and openly declares his belief in love (‘Jagele,’ ‘Last Last,’ ‘For My Hand’ and more).
He reserves a lot of namechecking for people close to his heart. He even namechecks Bukola Sawyerr-Izeogu, his longterm PR person on his outro, admitting that he was not there for her when she lost her mother.
Nonetheless, he indulges his own bratty tendencies on ‘Cloak and Dagger,’ when his critics only ever highlight bad instances of his own making. It also casts shadows over the positive emotions of self-awareness on a track like ‘It’s Plenty.’ Perhaps that is an example of the personal battles of values within Burna Boy himself.
While ‘Twice As Tall’ had personal instances like ‘Level Up,’ ‘Onyeka,’ and more, his standout tracks were usually from an observer’s perspective, or created from third-person empirical perspectives. But on this album, he significantly looks inwards, and reins in his socio-political branding of recent years, barring ‘Whiskey’ and ‘Common Person.’
Despite this shift, the execution of ‘Love Damini’ is still good enough to land Burna Boy on the path to another guaranteed Grammy nomination and more importantly, hits. It also projects Burna Boy as an aware creative.
Love, Damini: Sweeper moves, reintegration into the homefront and Grammys
To create ‘Twice As Tall’ and win a Grammy, Burna Boy sacrificed the homefront and even hits.
While his career benefited from that, he inadvertently became an ‘album artist,’ which served his brand well and presented him as the ‘ideal artist’ to Europeans, western audiences and American music capitalism. It also set him on the path to becoming a Grammy baby.
While he was doing that, he inadvertently alienated the home front and sacrificed singles or hits. On this album, Burna Boy returns for a balance of his appetite to win another Grammy, continuance of forays into American, Latin, Caribbean and European charts with successful hits on – and reintegration into – the homefront.
This is exemplified by the structure of the album: a fine balance between lamba and street lingo on ‘Vanilla,’ ‘Common Person’ and ‘It’s Plenty,’ a use of the influential Amapiano sound on ‘Different Size,’ an appeal to urban American and European audiences with ‘Cloak and Dagger’ and ‘Solid,’ an appeal to white American and European chart influence with ‘For My Hand’ featuring Ed Sheeran, an appeal to Caribbean markets with ‘Toni Ann-Singh’ and an appeal to Latin markets with ‘Rollercoaster,’ featuring J Balvin, a streaming monster.
Big Brother Naija 2022 Kicks Off, July 23, 24
On Saturday, July 23 and Sunday, July 24, the most watched Nigerian reality TV show, Big Brother Naija will kick off for a seventh edition. The show would get fascinated Nigerians talking again and produce the next coterie of superstars before they are put aside for another set of reality stars, then the cycle continues.
While the reality show has given former contestants the opportunity of a lifetime to see beautiful cities across the globe and travel beyond the shore of Nigeria, more-often-than-not, once the buzz dies, they are left to fend for themselves and rediscover their steps.
Should a prospective reality star go into the house without a proper plan for himself or herself once the show comes to a conclusion, they would be back to square one.
The pampering and fending in Big Brother’s House is only for two-three months, then the media team of the reality show takes care of their image and publicity for the next calendar year before they are allowed to dip their feet into the sea immediately after the reunion show of that season comes to a conclusion.
Once they are back to reality, they have to begin to struggle for endorsement deals, creating a more resourceful career path and becoming a person of value which was their initial aim and objective prior to heading into Big Brother’s House. However, they get lost in the excitement of being talked about for several weeks then fade away into obscurity.
It’s barely a year since WhiteMoney emerged winner of the 2021 Big Brother Naija Shine Ya Eyes edition, albeit, his music career is yet to take off. Life outside the ‘kitchen’ is a different reality, when the fans are no longer watching, it is onerous to carve a career for oneself.
Also, she has continued to remain relevant on social media due to her value. Should she be able to evolve, she would attain her utmost potential.
Meanwhile, housemates such as JayPaul, Arin, Tega Dominic, Beatrice, Adeniyi Lawai, to name a few have been unable to carve a niche for themselves. As a matter of fact, they fizzled out prior to the conclusion of the show. Moreover, they had no storylines during the recently concluded BBNaija Shine Ya Eyes show; collectively, the show was weak.
This is why you do not enter the Big Brother competition with a ‘dream’, most times, it ends up being a ‘pipe dream’. The winner of the 2020 BBNaija Lockdown edition, Laycon showed the world what he was made of with his content and strategy.
Nobody saw him coming, he delivered a gauntlet attack on Nigerians. Gave Nigerians and viewers across the globe a fascinating show on television, then his music projects did the magic outside of the house.
In 2020, you could not escape Laycon. He was everywhere and won the show by a fine margin. The prospective housemates should learn from him, going into the competition means you are building on a foundation you already designed for yourself, your team and most importantly, the brand
Alot of reality stars go into the competition with a ‘vague dream’, abstract to say the least, then they are surprised when nobody buys into their agenda or ploy.
What prospective housemates need to know?
On Saturday, July 23, Nigerians will be introduced to a new set of reality stars. The number of housemates is yet to be confirmed, however, by Sunday night viewers would become more familiar with the direction of the new sea
Sensational Bamidele, Others Perform At Rivers United FC’s Reception In PH
It was an exciting moment for players of Rivers United FC, as the Rivers State Governor Chief Nyesom Wike announced $20, 000 largesse and two weeks trip to Madrid to members of the team at the , Government House, Port Harcourt yesterday.
This follows their(team’s) victory as they emerged Champions of the 2022 Nigeria Premier League (NPL) Champions and winning the Continental ticket for the Confederation of Africa Football (CAF) competition.
The occasion witnessed entertainment by Sensational Bamidele and the Abara Cultural Group of Bonny with their colourful performance.
Wike who rewarded the players during a grand reception commended the team for their outstanding performance and commitment to their chosen career.
According to him, the trp to Madrid would further prepare the players for the task ahead, saying that winning the league is good but there is a bigger challenge ahead of them which they must double their efforts to achieve.
“ The government is ready to give its full Support and the necessary motivation to enable them achieve the desired results when the chips are down,” he added.
Earlier, the state Commissioner for Sports, Barr. Christopher Green had said that Rivers United has broken records by winning the highest goal scorer award and best Coach of the season, saying that the victory is possible due to the support and motivation given to the team by the State Governor, Chief Nyesom Wike.
By: Nancy Briggs
Kizz Daniel Makes History On Boomplay
Nigerian Afrobeats maestro Kizz Daniel has made history on Boomplay by becoming the first artist to reach 300 million streams on the platform.
This feat makes Kizz Daniel the most streamed artist on Africa’s leading music streaming platform. The announcement was made on Wednesday 13th July 2022 on Boomplay’s social media accounts.
This sensational feat is a testament to Kizz Daniel’s fame and acceptance across different demographics. It also captures the impressive increase in streaming culture in Nigeria which is a positive for stakeholders in the Nigerian music industry.
Kizz Daniel is enjoying a stellar 2022 with his collaboration with Tekno ‘Buga’ enjoying huge domestic and international success. The sensational singer is currently on a 10-city tour of the United States and fans have turned out impressively for his shows. And with talks of an album on the way, Kizz Daniel is likely to retain his crown as the king of Boomplay.
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