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Company Restates Commitment To Sports Dev

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Sponsors of the recently concluded Okpekpe race in Edo State, Amstel Malta Ultra has restated its commitment to the sport and benefits of sponsoring the race. The brand’s Regional Trade Marketing Manager, Benin, Martins Ubimago, says the beverage brand has reinforced its position with the sponsorship of the 2022 Okpekpe 10km International Road Race, which took place in Benin City, Edo State May 28.
Speaking on the sponsorship, Ubimago said, “As a force in the Nigerian brewing industry, we wholly understand that our brands are built by people – our loyal consumers.  It is therefore always a delight to thrust ourselves into activities and programmes that yield progress and recognition for our host communities. These commitments on our part to those who keep us in business are non-negotiable and would only increase with time.”
On the competition’s impact on the state and host communities’ economy, Ubimago added, “It’s all about fostering unity and providing avenues to grow tourism within the community. If well leveraged, we will begin to see an influx of people and enterprises pitching tents in Okpekpe and its environs courtesy of the race. It is our hope that subsequent editions will see the organisers expand racing activities and allow for greater involvement of investors in the hospitality and commerce sector,” he said.
Also, a member of the Non-Alcoholic Drinks Portfolio of Nigerian Breweries Plc, Chisom Uroko, said the company was poised to continually sponsor activities that fostered peace, unity and economic sustainability for host communities.
“We want to see our loyal consumers grow and prosper in their given societies and as long as we find opportunities for athletes locally and across the continent to unite, interact and compete favourably, we shall continue to find ways to support them,” he said.
Conceptualised to promote long-distance endurance-related races for athletes, the Okpekpe International 10km Road Race is a brainchild of Pamodzi Sports Marketing, in collaboration with the Athletics Federation of Nigeria.

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Nigeria’s Sports Journalists Amongst Best In World – Sports Minister

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The Minister of Youth and Sports Development, Sunday Dare, at the weekend, felicitated with sports journalists across the country and beyond, as this year’s International Sports Journalists Day was celebrated worldwide.
Dare, a journalist, said that the profession is a noble one reserved for hardworking personalities, who work round the clock, all year-round, to give sports the needed reportage.
“This day deserves to be celebrated, as I am a sports journalist myself, and I know the efforts and passion they put into their job daily.
“Today, I celebrate sports journalists, who have made immeasurable, sacrifice for sports across the globe, especially in Nigeria,” he said.
He added, “in Nigeria, they rank very high among professionals, who put so much passion into their work, no matter what they face.
“You have not paid attention to the hazards of the job, but instead you have chosen to be partners in the development of sports. This, in itself, calls for celebration and I join in this celebration.”
The 2022 event themed: “Securing a Sustainable and Peaceful Future For All,” is being celebrated by sports journalists, media organisations and related industries across the world since 1994.

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AITEO Cup: Coach Expresses Disappointment Over Change Of Venue

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The Head coach of Police Crime Busters FC of Port Harcourt, ASP Douye Ghomorai, has expressed sadness over the change of venue for the final of this year’s AITEO Cup from Sharks Football Stadium.
He explained that the orgnisers had not given any reason why they changed the venue to Adokiye Amiesimaka Stadium, saying that Sharks football Stadium has been the traditional host of the AITEO Cup finals.
ASP Ghomorsi said this in a telephone interview with Tidesports shortly after the Rivers State Football Association, (RSFA), announced the shift of venue to Adokiye Amiesimaka Stadium last week.
According to him, the shift of venue will adversely affect fans of his team, especially, in terms of transporting themselves to attend the match.
“We are not happy over the change of the venue because our fans may not be there to cheer their team to victory.
This is not fair with us because it is not going to be easy for our supporters and fans” ASP Ghomorai said.
He appealled to the leadership of the State FA to rescind their decision, noting that though football could be played on any pitch, the spectators should be considered first.
“We are going to play the game but I am appealing because we want a situation where we will have more people to watch the game”
The final match of this year’s Rivers state AITEO Cup will take place on Wednesday at the Adokiye Amiesimaka stadium between Rivers United FC and Police Crime Busters FC by 3pm.

By: Kiadum Edookor

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NPFL: Rivers United Receive Commendations Over Title Win

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Rivers United FC of Port Harcourt have continued to receive commendations following their impressive performance this season and subsequent emergence as winners of the Nigeria Professional Football League (NPFL) this season with three matches left.
The latest came from Head coach of New Guner FC of Gokana Local Government Area, in Rivers State, Legbara Gentle, who said that it is a good thing that has happened to the State and football.
Gentle made the assertion in a telephone interview with Tidesports at the weekend.
According to him, if the Pride of Rivers State, as Rivers United are known, maintain their current form, they can win the CAF Champions League.
“If Rivers United FC can maintain their current form, they can even win the continental trophy next season.
As a coach I know it is not easy to win the NPFL title because competition is very high as every club wants to win the League” Gentle said.
He further commended the management team of the club led by Barrister Christopher Green and technical crew, for their efforts and commitment to achieve success.

By: Kiadum Edookor

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