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Fave Emerges Spotify’s Music Ambassador For March

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Music streaming giant, Spotify, has announced Nigerian rising star, Fave, as its latest Equal Africa Ambassador for the month of March.
Spotify’s Head of music for Sub-Saharan Africa, Phiona Okumu, made the announcement in a statement on Wednesday.
The announcement came off the back of Fave’s popularity and fame since the release of her breakthrough hit single, Baby Riddim, which was released in September 2021 through emPawa Africa.
“Spotify welcomes Fave in joining the Equal programme’s list of ûerce African women making waves in music, as part of its bid to foster gender equality and provide a platform to celebrate inûuential female artistes in Africa.
“Our aim with the Equal Music Programme is to shine a light on remarkable young women in Africa, who are finding their feet through music.
“ We remain committed to levelling the playing field for female creators, by giving emerging and established artistes equal opportunities on our platform.
“Fave exudes character and confidence, and we are proud to showcase her,” she said.
According to her, the artiste is talented and she understands the power of social media and makes her way to the spotlight through it.
Okumu stated that Fave hit the spotlight after she posted a freestyle of her song, N.B.U (Nobody But You), a blend of upbeat pop and Afro, that soared across playlists and social media during the COVID-19 lockdown.
She noted that the song received shares across social media and became an instant hit, prior to its release.
Okumu describes the 22-year-old singer as a burgeoning Nigerian Afro R&B singer, whose charming music style is attracting the big guns in the entertainment industry.
According to her, the charming music style has placed her on the same level as other young female artistes like Tems and Ayra Starr.
They are becoming the next generation of female artistes in Nigeria, each bringing with them their own style of music.
Responding, Fave said: “It is easy to come across, or even be directly involved in a conversation on the subject of female artistes and the widely believed stereotype that women cannot give their 100 per cent to music.
“This is because there are other things that occupy their time, based on societal norms like family and kids.
“ Stereotypes like this already influenced how people in the industry view women on a broader scale.
“You almost get the vibe that people think the success of a female artiste can only be short-lived.
“ Of course, defects like this are not general but they do exist.
“Male domination, I believe, is something that can only be filtered away by our outstanding success as women, in our fields of excellence and talent.
“I am honoured to be part of the Equal programme with women, who plan to change the world,” she said.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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