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Spotify Launches Ad Studio In Nigeria, Jamaica, Ghana, Kenya, Tanzania, Uganda

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Spotify, a music streaming service provider, has launched a self-serve advertising platform, Ad Studio, in Jamaica, Nigeria, Ghana, Kenya, Tanzania and Uganda.
The innovative advertising medium has been made available to even more artists around the globe.
Christopher Li, Director of Digital Planning and Products at Live Nation and Spotify Ad Studio, disclosed this in a statement on Wednesday.
Li said Ad Studio is a tool on the Spotify platform that allows artistes, brands and businesses to easily run audio and video adverts.
He said advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time.
“ Never made an audio ad? Spotify makes it easy, you can build a custom audio ad for free, right in Ad Studio, in as little as 24 hours,” he said.
Li said Spotify had already launched Ad Studio in other markets, including America and Europe, and looked forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
He noted that in order to advertise with this tool, advertisers needed to spend a minimum of N100,000.
According to him, Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
“ Reaching audiences with Spotify Ad Studio is efficient and easy, you can decide to target listeners by genre preferences, interests, and context.
“It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort too,” he said.
As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices.
This is where young people are — and where young people go, marketers follow, 71 per cent of Spotify free listeners are under 35 and the median age of podcast listeners is 27.
In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57.9 per cent use music apps- up from 54 per cent last year.
The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z.
Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.
The launch of Ad Studio is another way Spotify is leading the way in audio innovation globally, and providing advertisers with the opportunity to grow their audiences in these emerging markets.

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Guns Should Be Legalised In Nigeria – Iyabo Ojo

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Popular Nollywood actress, Iyabo Ojo has stressed the need for guns to be legalizeds in Nigeria to deal with child molesters.
The mother of two made this known while reacting to a video posted by comedienne, Princess, on her Instagram page.
Princess, whose foster daughter was allegedly sexually abused by Yoruba actor, Baba Ijesha, shared a video of a four-year-old girl who was sexually assaulted by her teacher.
Alongside the video, Princess wrote: “Abuse of minors has become the new trend in Nigeria and only a few people are speaking up. Even in the animal kingdom, it’s not this bad. Our society stigmatises, even threatening victims and their parents, while the perpetrators like Baba Ijesha walk freely.
“Our children are being destroyed daily and most people see it as cruise.”
Reacting, Iyabo Ojo made it clear that anyone who messes with her children will be dealt with.
The mother of two wrote: “Can they just legalise guns because some demons need to be taken out as soon as possible?

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Comedian AY, Wife Welcome Second Child After 13 Years

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Popular Comedian, Ayodeji Makun, also known as AY, has welcomed his second child after13 years.
He announced this in a video shared on his Instagram page.
The birth of their second child is coming thirteen years after they had their first child, Michelle.
Alongside a video, AY wrote: “Our prayers in the last 13 years has been answered. Ayomide, thank you for making Mabel and I ‘Mummy and Daddy’ again.
“Thank you for making Michelle a big sister. Thanks to everyone who kept us in their prayers and never stopped feeding us with positive vibes.
“Trust in the Lord with all your heart and lean not on your own understanding. In all your ways submit to him and he will make your path straight.
“God’s time is the best.”

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Living In Nigeria Becoming Crazier – Basket Mouth’s Wife

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Elsie Okpocha, wife of popular Nigerian comedian, Bright Okpocha, popularly known as Basket Mouth has called out President Muhammadu Buhari’s government over the increment in prices of groceries and foodstuffs.
Basket Mouth’s wife, in a recent post said is unfair that Nigerians have to constantly deal with the regular increase in prices.
According to her, it’s getting ‘crazier trying to survive in the ‘Giant of Africa’.
She urged the Buhari-led government to help Nigerians by making life livable.
On her Instagram story, she wrote: “Our dear government, do you want us all to leave this country for you.
“It’s unfair how we constantly have to deal with the regular price increment of foodstuffs and groceries.
“It’s getting crazier trying to survive in this country that’s supposed to be the giant of Africa.
“Abeg you people should help us and make life in Nigeria livable .”
The Tide source gathered that the prices of foodstuffs in the past few months have continued to increase in markets across the country.
Many Nigerians have taken to social media to lament the cost of eggs, bread, beans and other foodstuffs.

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