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Digital Technology, Best Tool To boost Tourism In Nigeria –NTDC

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The Nigerian Tourism Development Corporation (NTDC) says digital tools such as Instagram, Facebook, WhatsApp, Telegram and Twitter will boost marketing of tourism in the country.
The Director General of NTDC, Mr Folorunsho Coker stated this on Friday at the South-East Tourism Stakeholders’ Forum in Enugu with the Theme: “Utilizing Digital Tools for Optimization and Destination Marketing”.
Coker said that technology had changed tourism market, increasing reach and changing the characteristics of tourism jobs, adding that the only way destination are promoted, demands new skills from tourism entrepreneur.
According to him, technology is the major fulcrum that creates momentum in the leisure-travel space and other tourism products.
He added that relying on physical contacts alone would not function optimally in the modern society as that would make them become redundant.
“The digital revolution has resulted in changes in culture of production, distribution, consumption and blurring the divide among race, wealth and culture.
“It has increased global access and reach of content across the borders in a relatively short time with larger impacts and wider reach.
“Digital tools helps to promote existing tourism assets such as music, films, fashion, sports, food and festivals,” Coker said.
In the past, he said, digital tools like websites, email marketing and search engine optimizations for Google search were the major tools for deployed destination marketing.
“But today, plethora options that include Facebook, Instagram, WhatsApp and Twitter have added.
“Therefore, we are all gathered here to collectively develop proactive and sustainable ideas that will properly organise the sectors and accelerate its development in the country and South-East zone,” he said.
The director noted that the meeting was third of its series, assuring that the corporation would ensure that similar meetings were held across the country as resolutions therefrom would be given due consideration.
In his remarks, Mr Ugonna Ibe, Commissioner for Culture and Tourism, Enugu State noted that there was a wide gap between technology-drive and globally connected tourism business as traditional ones were yet to adapt to digitalise business practices.
Ibeh said Nigerians must key into high-tech digital activities to be able to match trending global digital technology, which has changed people’s way of living, doing business and travel.
“To compete globally, we must align ourselves to transformative digital technology and innovations,” Ibe said.
Discussing the theme, Prof. I.C Nwauzigbo said digital technology created opportunities and attracted foreign inflow for a country that adopted it.
Nwauzigbo from the Hospitality and Tourism Department, Nnamdi Azikiwe University, Awka added that good quality services and customer satisfaction increased patronage and sustained the sector.
The highlights of the event were bestowing of chieftaincy title “Enyi Ndi Igbo (Friend of the Igbo) to Coker as well as cultural displays.

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‘Son Of Chike’ Strikes Fine Balance Of RnB , Pop

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Chike’s music brings together listeners who yearn for the mesmeric sonics of RnB steeped in Nigerian cultural richness and familiarity.
It’s through this fine musical blend that Chike sang his way into the hearts of listeners whose patronage brought him the success and fame to crave Popstar status.
His sophomore album, ‘The Brother’s Keeper’ displayed his yearning for Popstar status with the music notably different from the smooth domesticated RnB of his brilliant debut. While his ambition was appreciated, his sophomore album struggled to connect with listeners.
It’s this fine balance as an RnB singer flying the Igbo cultural flag while showcasing an admirable ability to craft pop records that Chike achieves on his third album ‘Son of Chike’.
A quintessential RnB star, Chike wears his hearts on his sleeve with music driven by melting melodies, heartfelt lyrics, poignant delivery, and a rich infusion of his Igbo culture down to the cover art that ties the project into a wholesome piece.
Chike offers his honest take on the complications of romantic relationships through songs that convey his yearnings as well as his hurt while striking a fine balance of RnB and Pop shaped by his Igbo heritage and Afrobeats production curated by his long-term collaborated Deeyaso.
The Tide Entertainment reports that Chike shares his desire to choose peace and tranquility over negativity in the opener where he sings his way into the hearts of listeners while displaying the elevated penmanship of an RnB star next to Ladipoe’s swaggering verse.
He wears his heart on his sleeves in a yearning for love and romantic bliss on the love anthems, ‘Apple,’ ‘Ego Onyinbo,’ and the Ogene and Highlife driven ‘Mma (Beauty)’ which adds to his rich repertoire of wedding serenading tunes and give the album mid-point a definitive Igbo cultural core.

 

To love is to hurt, and Chike shares the painful side of romantic adventures on ‘Someone,’ where he shares the hurt of unrequited love. He teams up with fast-rising sensation Qing Madi, who dazzles on the mid-tempo ‘Your Loss’ where they offer heartfelt love while maintaining a resolve to not settle for less.

Chike’s dismissiveness to a love interest on the log drum punctuated ‘Not Your Daddy’ introduces listeners to a rather bad boy side of the soft singing sensation this writer curiously hopes to get in larger doses in his future projects.

‘Son Of Chike’ gets a fine balance of pop cuts shaped by Amapiano log drum and an infusion of his Igbo heritage. Chike crafts a chart-topping party-starter in ‘Egwu’ featuring the late Street pop sensation Mohbad, he swaggers on his declaration of love on ‘Lifetime Love’ where he mirrors Asake’s cadences, and he recruits Afrobeats seasoned hitmaker Olamide and emerging star Amaeya to share the message of hope and a better tomorrow on the log drum-driven ‘One Day’.

While Chike enjoys crafting heartfelt romantic numbers, there’s the other side of him that stretches beyond the desire to simply entertain. This part of him introspects as he strives to understand his limitations and purpose. Chike embraces his flaws while striving to be better on ‘Balance Am’ before restating his faith in the superior power of the spiritual force that shapes his journey on the serenading closing ballad ‘Man Not God’.

Four years, three albums, and several awards later, Chike’s beautiful journey with ‘Son of Chike’ holds up his status as an RnB sensation with superstar ambitions.

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Burna Boy  Marks  5th Anniversary Of ‘African Giant’

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Burna Boy will mark the fifth anniversary of his ‘African Giant’ with an exclusive performance on YouTube.
Burna Boy is one of Africa’s leading musicians whose award-winning music and record-breaking concerts have made him a global superstar.
Today, the 26th of July, 2024 YouTube will livestream an exclusive YouTube Music Nights present Burna Boy. This special event will commemorate the 5th anniversary of his critically acclaimed album, ‘African Giant’.
The YouTube Music Nights program places global superstar Artistes on intimate stages, creating electrifying live video content that celebrates the unique connection between Artistes and their fans.
The Tide Entertainment reports that Burna Boy, who boasts 5 million subscribers on YouTube, will grace the stage in an intimate setting to celebrate hits from his critically acclaimed album, ‘African Giant’.
Released in 2019, ‘African Giant’ marked Burna Boy’s international breakthrough, earning a nomination for Best World Music Album at the 62nd Grammy Awards. The album also delivered notable hit records such as ‘On The Low’, ‘Gbona’, ‘Dangote’, ‘Killing Dem’ feat Zlatan, and ‘Anybody’.
“Celebrating the 5th anniversary of ‘African Giant’ with a special performance in London, supported by YouTube Music, has been an incredible experience. This album holds a special place in my heart as it represents a pivotal moment in my career and a powerful statement of African pride,” burns Boy expressed his excitement.
“We are thrilled to present Burna Boy on YouTube Music Nights, celebrating the 5th anniversary of his groundbreaking album, African Giant,” said Addy Awofisayo, Head of Music at YouTube in Africa.
The content will be live streamed exclusively on Burna Boy’s YouTube channel, allowing fans worldwide to join the celebration.

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Forum Announces Demise Of  MC Sagbelistic

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The Forum Of Kalabari MC’s, Comedians and Entertainers, has formally announced the sudden passing of their dearly beloved Colleague and MC of the Federal Republic; Late Sagbe Mieba popularly known as MC Sagbelistic. Mieba, whose untimely demise occurred in the early hours of Tuesday, 23rd July, 2024, at his hometown in Ido, Asari-Toru Local Government Area of Rivers State.
The Tide Entertainment reports that the news of His death was  confirmed yesterday by Chairman of the forum, Sepribo Sheriff- Nimifaa
According to  Sheriff-Nimifaa,  MC Sagbe was a dedicated and esteemed professional who had been battling a protracted illness with courage and resilience.
“Despite his struggles, he remained committed to his Master of Ceremony work and was a source of inspiration to many of our colleagues especially in the art of Kalabari spoken language, history and tradition,” he said.
“His sudden departure leaves a void in our lives and a gap in our professional community.
We will remember Sagbe for his kindness, expertise, and unwavering dedication to his craft”.
The forum also extended their deepest condolences to his immediate family, friends, and loved ones during this difficult time.
The forum prayed that the family, friends and colleagues  find the strength and comfort in the memories they shared with the deceased,  saying that the legacy of the late MC Sagbelistic would live on in the hearts of those who loved him.

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