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Why Budweiser Brought Terry, Carlos To Nigeria – Adedeji

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Marketing Director, International Breweries Plc., Tolulope Adedeji, in this interview with newsmen talks about Nigerians’ passion for football and the global impacts of Budweiser Game of Kings, among other sundry issues
Budweiser, the official beer sponsor of the Premier League and Spanish La Liga, understands the love for football by all Nigerians. Football is one of Nigerian’s strongest passions. The love for football goes beyond watching matches to the banter that connects consumers online and offline.
According to Adedeji, every fan believes they know what’s best for their team and always have something to say about managers and coaches’ decisions. The Budweiser Game of Kings aimed to create a unique experience for consumers.
She noted that consumers get to have a say on what happens on the pitch by being the team managers of Kings FC captained by John Terry and Kings FC, captained by Roberto Carlos. And for the first time, both international players played alongside Nigerian Professional Football League players.
As the official beer of the Premier League and Spanish La Liga, the aim was to bring two international football greats from the Premier League and La Liga. And after months of research among football fans in Nigeria, we identified John Terry and Roberto Carlos as two international players who have impacted the Nigerian players and fans over the years and they both formed the perfect duo for the campaign.
She explained that the idea by Budweiser was to use the opportunity to put the Nigerian professional league under the spotlight. We decided to partner with the Nigerian Professional League. Allow our very own professional league players to play alongside the international legends on the same pitch.
She said that the campaign was successful beyond our expectations. Budweiser gained massive media attention and every football lover was excited to be a part of the campaign. Several fans were at the stadium and millions watched the match from their homes on television. The match was broadcast across NTA Network, STV Network and SuperSport Channels on GoTV and DStv. Others also watched online on YouTube and other Budweiser social media platforms.
Budweiser created a first of its kind experience for the Nigerian professional league players and fans with a series of events that they will live to remember for a long time.
“As the official beer of the FIFA World Cup, Premier League and Spanish La Liga, Budweiser’s commitment to creating unique football experiences in Nigeria remains intact and, we are planning something even bigger for the World Cup year in 2022.
“Consumers interested in becoming managers were required to look under the crown cork of Budweiser for the unique code that gives them a chance to participate in the draw to become managers. Successful consumers selected from the draws received invites to audition for the manager position,” she said.
”The audition panel consisted of officials from the National Professional League organising committee. The audition panel, therefore, conducted the interviews to determine the managers.
“Budweiser is committed to consistently bringing consumers new and exciting experiences. To stay in touch, I will suggest you follow our social media pages @BudweiserNigeria.
“Football is one of the platforms that unite the world, and it is a strong passion point of Nigerian consumers. Budweiser is therefore committed to bringing consumers elevated experiences and joy.” She concluded.

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New Coach Promises Trophies At Barça

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Hansi Flick has said that Barcelona’s desire to always win trophies is why he is at the cub during his official unveiling as the club’s new head coach.
The former Bayern Munich and Germany coach signed a two-year deal with the LaLiga giants and said: “Before signing my contract I had a dinner with the president and I felt from the first second that I was arriving at an impressive club.”
“The squad has worked very hard from the first day in training. Each player wants to give 100% to show that they can play. The quality of the 16 or 17 year olds from La Masia is incredible.”
Two of the most recent standout products from Barça’s fabled academy are Lamine Yamal and Ansu Fati, two players who find themselves in very different situations.
On his 17-year-old star man, Flick was complimentary but also had words of warning.
“In the last year he has improved a lot. What he did in the Euros was incredible,” he added.

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Chelsea Will Concede Goals This Season – Coach

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Chelsea manager, Enzo Maresca says his side “are going to concede goals this season playing out from the back” after two defensive errors in a 2-2 draw with Wrexham in his first game in charge.
Midfielder Lesley Ugochukwu scored an 82nd-minute equaliser in Santa Clara, California, cancelling out two second-half strikes by the League One side.
A sharp finish in the penalty box from Christopher Nkunku opened the scoring in the 35th minute of Chelsea’s opening friendly on their pre-season tour of the United States.
But Wrexham took a surprise lead after both teams made wholesale changes at half-time with Luke Bolton and Jack Marriott scoring following mistakes.
The defensive errors were part of a weak second-half performance as Chelsea adapt to Maresca’s possession-based approach.
Wrexham impressed – adding to their 1-1 draw against Bournemouth on Saturday in a half-empty Levi’s Stadium, home of the San Francisco 49ers.
It is the Welsh club’s second consecutive US pre-season tour, capitalising on their popularity under co-owners, Hollywood actors, Rob McElhenney and Ryan Reynolds, with Phil Parkinson’s side preparing for third tier football for the first time since 2005.
Maresca was asked about conceding goals through his playing philosophy, which included more patient build-up from back to front.

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France’s Olympics Come Alive With Les Bleus Victory

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The French starting 11 was worth more than $250 million. Their home crowd was stirring, waving flags, chanting “Allez Les Bleus.” Their fearsome front three alone had played more than 300 games in the English Premier League. They entered these 2024 Olympics as the men’s soccer gold medal favourite, and an early candidate to bring the Games to life.
And on Wednesday in Marseille, they did just that, beating the United States 3-0.
For an hour in Marseille, on opening night, a feisty American team stood up to them.
But in the 61st minute of Paris 2024’s first prime-time headliner, Alexandre Lacazette struck, and the Stade Vélodrome erupted. Kids kissed the French Football Federation badges on their shirts. Thousands of blue, white and red flags twirled.
Until that moment, the game had been somewhat dormant. And the Games, more broadly, were still waiting to awake. In Paris, many locals have escaped the craziness of the Olympics. Areas around the River Seine are all but locked down to prepare for today’s opening ceremony. Tuesday and Wednesday, in some ways, felt like normal Parisian nights, sans buzz.
The best cure for all of that was France’s most popular sport, the one that led the media’s front pages on Tuesday in a non-Olympic context, just three days before the official start of the Olympics.
This, of course, was not a full French soccer team. The Games are a mostly under-23 tournament. But it was still a French soccer team. And it was, by Olympic men’s soccer’s JV standards, stacked.
It came from Bayern Munich and Sevilla, RB Leipzig and Crystal Palace, in the German Bundesliga and throughout France’s Ligue 1. There were players valued at 25 million euros stuck on the bench. There were athletes all over the field whom, unlike many Olympians, the French public knows.
And the two biggest stars among them ignited the public. Lacazette, a veteran striker, one of three over-age picks, broke through the United States resistance.
Michael Olise, a 22-year-old creator who recently signed with Bayern, scored the second.

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