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Why Budweiser Brought Terry, Carlos To Nigeria – Adedeji

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Marketing Director, International Breweries Plc., Tolulope Adedeji, in this interview with newsmen talks about Nigerians’ passion for football and the global impacts of Budweiser Game of Kings, among other sundry issues
Budweiser, the official beer sponsor of the Premier League and Spanish La Liga, understands the love for football by all Nigerians. Football is one of Nigerian’s strongest passions. The love for football goes beyond watching matches to the banter that connects consumers online and offline.
According to Adedeji, every fan believes they know what’s best for their team and always have something to say about managers and coaches’ decisions. The Budweiser Game of Kings aimed to create a unique experience for consumers.
She noted that consumers get to have a say on what happens on the pitch by being the team managers of Kings FC captained by John Terry and Kings FC, captained by Roberto Carlos. And for the first time, both international players played alongside Nigerian Professional Football League players.
As the official beer of the Premier League and Spanish La Liga, the aim was to bring two international football greats from the Premier League and La Liga. And after months of research among football fans in Nigeria, we identified John Terry and Roberto Carlos as two international players who have impacted the Nigerian players and fans over the years and they both formed the perfect duo for the campaign.
She explained that the idea by Budweiser was to use the opportunity to put the Nigerian professional league under the spotlight. We decided to partner with the Nigerian Professional League. Allow our very own professional league players to play alongside the international legends on the same pitch.
She said that the campaign was successful beyond our expectations. Budweiser gained massive media attention and every football lover was excited to be a part of the campaign. Several fans were at the stadium and millions watched the match from their homes on television. The match was broadcast across NTA Network, STV Network and SuperSport Channels on GoTV and DStv. Others also watched online on YouTube and other Budweiser social media platforms.
Budweiser created a first of its kind experience for the Nigerian professional league players and fans with a series of events that they will live to remember for a long time.
“As the official beer of the FIFA World Cup, Premier League and Spanish La Liga, Budweiser’s commitment to creating unique football experiences in Nigeria remains intact and, we are planning something even bigger for the World Cup year in 2022.
“Consumers interested in becoming managers were required to look under the crown cork of Budweiser for the unique code that gives them a chance to participate in the draw to become managers. Successful consumers selected from the draws received invites to audition for the manager position,” she said.
”The audition panel consisted of officials from the National Professional League organising committee. The audition panel, therefore, conducted the interviews to determine the managers.
“Budweiser is committed to consistently bringing consumers new and exciting experiences. To stay in touch, I will suggest you follow our social media pages @BudweiserNigeria.
“Football is one of the platforms that unite the world, and it is a strong passion point of Nigerian consumers. Budweiser is therefore committed to bringing consumers elevated experiences and joy.” She concluded.

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NPFL : Eguma Urges Rivers People To Keep Faith

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The Technical Manager of Rivers United FC of Port Harcourt, Stanley Eguma, has called on Rivers State people to be faithful and support the team, saying that they would not let them down this Nigeria Professional Football League ( NPFL) season.
He said that, all the players in the team are hungry for success this season, adding that, he is planning with the players that have winning mentality.
Eguma said this on Sunday in his post match interview with sports journalists shortly after they saw off Kwara United with 3-0 in the match day six of the NPFL, at the Adokiye Amiesimaka Stadium in Port Harcourt.
He appreciated his players for the victory, adding that initially the game was a bit difficult.
According to him, his players were more technical on the ball, pointing out that he had to change the tactics of the game.
“Rivers people should still have faith and support the team because we will not let them down this season.
The league is a marathon one; it is not yet time to sing songs.
It is still work in progress.
We started well but we still have hope that the team will improve more on their performance because every club in the league is very strong,” Eguma stated.
He noted that his team last season did not change but the approach and mentality of the players have changed the game.
He disclosed that the team is highly motivated and taking care of, saying, most of the players want to deliver and make name for themselves.

By: Kiadum Edookor

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Chukwu Blames Rohr For Not Developing NPFL Players

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Former Nigeria Super Eagles Captain Christian Chukwu, has blamed former National Coach Gernot Rohr for not developing the Nigeria Professional Football League ( NPFL) players.
He disclosed that Rohr was employed to build the NPFL players for them to get opportunity to play in European clubs rather than concentrating on foreign- based players.
Chukwu said this on Monday in a television programme monitored by Tidesports in Port Harcourt, adding that Rohr was supposed to base in Nigeria to enable him get in touch with the home base players.
According to him, Rohr failed for the development of the home-based- players, adding that, before now, all other coaches gave the home-based players the opportunity to showcase themselves in the national team.
Chukwu who had also coached the Super Eagles team, explained that Nigeria Football Federation (NFF) did not believe in Nigerian coaches, adding that, he is happy with what the interim coach, Austin Eguavoen is doing with the Super Eagles within the short period of time.
” Rohr was employed to develop our national players but he concentrated on foreign- based players.
We have players in the NPFL who are very good but they were not giving opportunity under Rohr to play in the national team.
All the players we have before now were home- based players”, Chukwu stated.

By: Kiadum Edookor

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Eguavoen To Effect Changes Against Guinea-Bissau

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Super Eagles interim coach, Augustine Eguavoen has revealed that he would be making some changes in the final group match against the Wild Dogs of Guinea-Bissau tomorrow so as to give players who have not tested action some game time.
Tidesports source reports that Nigeria currently tops Group D with six points from their opening two games, after beating Egypt and Sudan and are guaranteed a spot in the knockout stages of the competition.
“Obviously, we will make changes for the last group game against Guinea-Bissau.
“We have depth in the team and it’s a good opportunity for the other players to play, we will play to win the game and I trust the players to do a great job,” he said.
Eguavoen also warned his players against complacency and taking their chances in front of goal in subsequent matches.
“No game comes easy. We knew it was going to be tough and tried as much as possible to be ready for any opponent that comes our way.
“So it’s a little bit difficult to say whether we were complacent in the Sudan game or not but we will discuss this with the boys going forward,” he added.

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