Sports
Why Budweiser Brought Terry, Carlos To Nigeria – Adedeji
Marketing Director, International Breweries Plc., Tolulope Adedeji, in this interview with newsmen talks about Nigerians’ passion for football and the global impacts of Budweiser Game of Kings, among other sundry issues
Budweiser, the official beer sponsor of the Premier League and Spanish La Liga, understands the love for football by all Nigerians. Football is one of Nigerian’s strongest passions. The love for football goes beyond watching matches to the banter that connects consumers online and offline.
According to Adedeji, every fan believes they know what’s best for their team and always have something to say about managers and coaches’ decisions. The Budweiser Game of Kings aimed to create a unique experience for consumers.
She noted that consumers get to have a say on what happens on the pitch by being the team managers of Kings FC captained by John Terry and Kings FC, captained by Roberto Carlos. And for the first time, both international players played alongside Nigerian Professional Football League players.
As the official beer of the Premier League and Spanish La Liga, the aim was to bring two international football greats from the Premier League and La Liga. And after months of research among football fans in Nigeria, we identified John Terry and Roberto Carlos as two international players who have impacted the Nigerian players and fans over the years and they both formed the perfect duo for the campaign.
She explained that the idea by Budweiser was to use the opportunity to put the Nigerian professional league under the spotlight. We decided to partner with the Nigerian Professional League. Allow our very own professional league players to play alongside the international legends on the same pitch.
She said that the campaign was successful beyond our expectations. Budweiser gained massive media attention and every football lover was excited to be a part of the campaign. Several fans were at the stadium and millions watched the match from their homes on television. The match was broadcast across NTA Network, STV Network and SuperSport Channels on GoTV and DStv. Others also watched online on YouTube and other Budweiser social media platforms.
Budweiser created a first of its kind experience for the Nigerian professional league players and fans with a series of events that they will live to remember for a long time.
“As the official beer of the FIFA World Cup, Premier League and Spanish La Liga, Budweiser’s commitment to creating unique football experiences in Nigeria remains intact and, we are planning something even bigger for the World Cup year in 2022.
“Consumers interested in becoming managers were required to look under the crown cork of Budweiser for the unique code that gives them a chance to participate in the draw to become managers. Successful consumers selected from the draws received invites to audition for the manager position,” she said.
”The audition panel consisted of officials from the National Professional League organising committee. The audition panel, therefore, conducted the interviews to determine the managers.
“Budweiser is committed to consistently bringing consumers new and exciting experiences. To stay in touch, I will suggest you follow our social media pages @BudweiserNigeria.
“Football is one of the platforms that unite the world, and it is a strong passion point of Nigerian consumers. Budweiser is therefore committed to bringing consumers elevated experiences and joy.” She concluded.
Sports
Qatar, Morocco To Host U-17 W,Cups For Five Years
The world’s Football Federation (FIFA) has awarded Qatar and Morocco the rights to host the FIFA U-17 men’s and women’s World Cup, respectively, for the next five years from 2025.
FIFA has declared that the Men’s and Women’s Under-17 World Cups will now be held annually, starting from 2025. Both the tournaments have been expanded as 48 teams will participate in the men’s edition whereas, there will be 24 teams vying for glory in the women’s category.
This move marks a departure from the previous biennial schedule as it aims to provide greater opportunities for youth players to showcase their skills on the global stage by ensuring that maximum players get to perform on the biggest stage at the formative stage of their career.
FIFA released a statement that read: “Qatar will host the next five editions from 2025, with Morocco the venue for FIFA U-17 Women’s World Cup in the same period. The FIFA Council has confirmed that the FIFA U-17 World Cup will be expanded to 48 teams and be held annually rather than biennially, as part of the governing body’s steadfast commitment to youth football. It was also confirmed that the next five editions of the competition, starting in 2025, will take place in Qatar.
“Meanwhile, the FIFA U-17 Women’s World Cup, which has been expanded to 24 teams and will be played annually as from 2025, will be hosted by Morocco until 2029. These decisions followed a global call for expressions of interest in hosting both competitions, with a focus on leveraging the use of existing footballing infrastructure in the interest of tournament efficiencies and sustainability.”
These decisions reflect the growing influence of the Middle East and North Africa (MENA) region in global football governance. Qatar successfully hosted the men’s 2022 World Cup and Morocco are set to co-host the 2030 edition. It must be noted that both countries have elected representatives on the 37-member Fifa Council. Additionally, Saudi Arabia are expected to host the men’s World Cup in 2034.
The 2024 edition of the Women’s Under-17 World Cup will be hosted by the Dominican Republic, commencing on October 16. Whereas, the previous Men’s Under-17 edition in 2023 was hosted in Indonesia after the largest archipelago nation in the world declined to host the men’s Under-20 World Cup due to geopolitical reasons.
FIFA have announced that they have allotted a record $2.25 billion for the 2023-2026 cycle for investment in football development and has insisted that the institution is on track “to exceed its budgetary target of $11 billion for the 2023-2026 cycle”. Germany & Spain are the reigning champions of the Men’s and Women’s U-17 World Cups respectively.
Sports
KDB Not In Belgium Squad, White Unavailable For England
Manchester City midfielder, Kevin de Bruyne has not been included in the Belgium squad for friendlies against the Republic of Ireland and England this month because of a groin strain.
The 32-year-old has also been ruled out of City’s FA Cup quarter-final with Newcastle United tomorrow.
De Bruyne was substituted 69 minutes into the 1-1 Premier League draw with Liverpool last Sunday.
Belgium face the Republic on 23 March and England at Wembley on 26 March.
Manager Domenico Tedesco said De Bruyne has struggled with the injury for the last few matches.
“We can’t take a risk now and certainly not with Kevin,” he said.
“It is better to give him time to recover well at City and then have him ready for the European Championship.”
Following the international break, third-placed City host Premier League leaders Arsenal on 31 March.
De Bruyne missed the first five months of the season with a hamstring injury before returning in January.
“I don’t know if there is a connection to his hamstring injury,” said Tedesco.
“Yesterday(Wednesday) I spoke to the doctor and Kevin and we decided the risk is too great. It is our responsibility to take into account the player but also the player’s club.”
In another development, England manager Gareth Southgate has said he has no issue with Ben White after the Arsenal defender made himself unavailable for selection for this month’s upcoming friendlies.
Southgate said Arsenal sporting director Edu told him that White did not want to be considered.
The 26-year-old has not been selected for England since the 2022 World Cup.
Sports
Racism: Vinicius Jr Urges UEFA To Take Action
Real Madrid’s Vinicius Jr has urged UEFA to take action after again being the subject of alleged racist abuse.
The Brazil forward responded to a video on X, formerly known as Twitter, which appears to show Atletico Madrid fans chanting a racist slur before their Champions League game with Inter Milan.
La Liga said it will report the deplorable racist chants to Spain’s hate crimes prosecutor’s office.
“I hope you have already thought about their punishment UEFA,” said Vinicius.
“It’s a sad reality that [it] even happens in games where I’m not present!”
The 23-year-old included the accounts for European football’s governing body and the Champions League in his post, while in a statement, La Liga said it would report the incident regardless of the fact that the match was played in another competition and that the chants took place outside the stadium.
It added, “La Liga is wholeheartedly committed to making football a hate-free space and will continue to work relentlessly to crack down on racism, homophobia, violence and hatred… whatever the competition.”
Vinicius has been racially abused on numerous occasions across Spain over the last three years.
They include Real’s derby win away over Atletico in September 2022, when Atletico condemned unacceptable chants by a minority of fans towards Vinicius outside their stadium before the game.
Last June, four men were fined 60,001 euros (£51,700) and given a two-year stadium ban for hanging an effigy of Vinicius near Real’s training ground in January 2023.
On the same day, three other people were fined 5,000 euros (£4,300) and banned for one year for making racist gestures during Real’s game at Valencia last May.
This season, there have been reports of more racist abuse towards Vinicius as Real played at Sevilla in October, at Barcelona the following week and at Valencia earlier this month.
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