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Nollywood Not Structured To Feed Practitioners – Sam Dede

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Nollywood star, Dr Sam Dede, has called for workable policy that will enable all practitioners in the creative industry to have full benefits of their intellectual input.
Dede made the call in an interview with the News Agency of Nigeria (NAN) on the sidelines of a one-day workshop organised for Theatre Art students of University of Port Harcourt (UNIPORT), Choba.
The workshop had the theme: “Legal Perspective to Management of Creative Industry.”
According to him, the Nollywood industry is not well organised to enable the practitioners to reap the full benefits of their works.
“The creative industry in Nigeria is still probably not structured in a way that puts money in the pocket of the practitioners.
“There is a need for restructuring of the industry to ensure that all the crew members involved in film production benefit from their intellectual input in every project.
“We need to rejig the system in such a manner that practitioners, including those crew members that we overlook and ignore, get something reasonable from a movie project.
Dede, a lecturer in the Department of Theatre Art, UNIPORT, called on industry players and stakeholders to come together and see how they could improve remuneration in the industry.
He lamented that the nation’s poor economy had had adverse effects on the film industry.
“Consequently, there is a big drop in the number of productions; even the low budget ones are also finding it difficult to survive.
“We are hopeful however that government will steer the economy to growth, so that young people (theatre art students) can be part of the production process when they graduate.
“The energy and creativity of the students is huge.
“Now imagine when they leave school and cannot find a place to expand all that creativity; that becomes a loss to the country,” he said.
Addressing the students earlier, Mr Rockson Igelige, a legal practitioner, called on government to ensure enforcement of the Copyright Act, to enable art creators benefit from their work.
The industry, Igelige said, had potential to generate huge revenue for government as well as create job opportunity for millions of Nigerians.
“So, the industry cannot be fixed alone by the producers, Government’s encouragement from go through the Nigeria Copyright Commission (NCC) is needed.
“NCC, which is the regulatory body that is supposed to police the industry to prevent copyright infringements, is underfunded.
“Aside this, there are lots of international treaties that Nigeria has not domesticated when it comes to intellectual property matters, such as trademark, among others,” he noted.
Igelige advised that the proposed Nigerian Copyright Bill before the National Assembly should be updated to meet global standards.
According to him, crude oil would someday dry up but creative art would remain, hence the need for government to pay more attention to the entertainment industry.
The legal practitioner further urged government to come up with more suitable policies and programmes to improve the sector.
“We need to improve Nigerian music and movies because that is the only aspect that has given the country a good name,” he said.

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‘Son Of Chike’ Strikes Fine Balance Of RnB , Pop

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Chike’s music brings together listeners who yearn for the mesmeric sonics of RnB steeped in Nigerian cultural richness and familiarity.
It’s through this fine musical blend that Chike sang his way into the hearts of listeners whose patronage brought him the success and fame to crave Popstar status.
His sophomore album, ‘The Brother’s Keeper’ displayed his yearning for Popstar status with the music notably different from the smooth domesticated RnB of his brilliant debut. While his ambition was appreciated, his sophomore album struggled to connect with listeners.
It’s this fine balance as an RnB singer flying the Igbo cultural flag while showcasing an admirable ability to craft pop records that Chike achieves on his third album ‘Son of Chike’.
A quintessential RnB star, Chike wears his hearts on his sleeve with music driven by melting melodies, heartfelt lyrics, poignant delivery, and a rich infusion of his Igbo culture down to the cover art that ties the project into a wholesome piece.
Chike offers his honest take on the complications of romantic relationships through songs that convey his yearnings as well as his hurt while striking a fine balance of RnB and Pop shaped by his Igbo heritage and Afrobeats production curated by his long-term collaborated Deeyaso.
The Tide Entertainment reports that Chike shares his desire to choose peace and tranquility over negativity in the opener where he sings his way into the hearts of listeners while displaying the elevated penmanship of an RnB star next to Ladipoe’s swaggering verse.
He wears his heart on his sleeves in a yearning for love and romantic bliss on the love anthems, ‘Apple,’ ‘Ego Onyinbo,’ and the Ogene and Highlife driven ‘Mma (Beauty)’ which adds to his rich repertoire of wedding serenading tunes and give the album mid-point a definitive Igbo cultural core.

 

To love is to hurt, and Chike shares the painful side of romantic adventures on ‘Someone,’ where he shares the hurt of unrequited love. He teams up with fast-rising sensation Qing Madi, who dazzles on the mid-tempo ‘Your Loss’ where they offer heartfelt love while maintaining a resolve to not settle for less.

Chike’s dismissiveness to a love interest on the log drum punctuated ‘Not Your Daddy’ introduces listeners to a rather bad boy side of the soft singing sensation this writer curiously hopes to get in larger doses in his future projects.

‘Son Of Chike’ gets a fine balance of pop cuts shaped by Amapiano log drum and an infusion of his Igbo heritage. Chike crafts a chart-topping party-starter in ‘Egwu’ featuring the late Street pop sensation Mohbad, he swaggers on his declaration of love on ‘Lifetime Love’ where he mirrors Asake’s cadences, and he recruits Afrobeats seasoned hitmaker Olamide and emerging star Amaeya to share the message of hope and a better tomorrow on the log drum-driven ‘One Day’.

While Chike enjoys crafting heartfelt romantic numbers, there’s the other side of him that stretches beyond the desire to simply entertain. This part of him introspects as he strives to understand his limitations and purpose. Chike embraces his flaws while striving to be better on ‘Balance Am’ before restating his faith in the superior power of the spiritual force that shapes his journey on the serenading closing ballad ‘Man Not God’.

Four years, three albums, and several awards later, Chike’s beautiful journey with ‘Son of Chike’ holds up his status as an RnB sensation with superstar ambitions.

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Burna Boy  Marks  5th Anniversary Of ‘African Giant’

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Burna Boy will mark the fifth anniversary of his ‘African Giant’ with an exclusive performance on YouTube.
Burna Boy is one of Africa’s leading musicians whose award-winning music and record-breaking concerts have made him a global superstar.
Today, the 26th of July, 2024 YouTube will livestream an exclusive YouTube Music Nights present Burna Boy. This special event will commemorate the 5th anniversary of his critically acclaimed album, ‘African Giant’.
The YouTube Music Nights program places global superstar Artistes on intimate stages, creating electrifying live video content that celebrates the unique connection between Artistes and their fans.
The Tide Entertainment reports that Burna Boy, who boasts 5 million subscribers on YouTube, will grace the stage in an intimate setting to celebrate hits from his critically acclaimed album, ‘African Giant’.
Released in 2019, ‘African Giant’ marked Burna Boy’s international breakthrough, earning a nomination for Best World Music Album at the 62nd Grammy Awards. The album also delivered notable hit records such as ‘On The Low’, ‘Gbona’, ‘Dangote’, ‘Killing Dem’ feat Zlatan, and ‘Anybody’.
“Celebrating the 5th anniversary of ‘African Giant’ with a special performance in London, supported by YouTube Music, has been an incredible experience. This album holds a special place in my heart as it represents a pivotal moment in my career and a powerful statement of African pride,” burns Boy expressed his excitement.
“We are thrilled to present Burna Boy on YouTube Music Nights, celebrating the 5th anniversary of his groundbreaking album, African Giant,” said Addy Awofisayo, Head of Music at YouTube in Africa.
The content will be live streamed exclusively on Burna Boy’s YouTube channel, allowing fans worldwide to join the celebration.

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Ayra Starr Performs ‘Last Heartbreak Song’On The Tonight Show

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Ayra Starr has performed ‘Last Heartbreak Song’ on The Tonight Show starring Jimmy Fallon
Ayra Starr is one of the artists leading the exportation of Afrobeats with her captivating music making her one of the fastest-rising artists in the world.
In another milestone, the Grammy-nominated singer made her debut on The Tonight Show starring Jimmy Fallon on July 24, 2024, where she performed her hit single, ‘Last Heartbreak Song,’ featuring American RnB sensation, Giveon.
She also performed ‘Woman Commando’ her exciting collaboration with American singer, Coco Jones, and Brazilian star Aniita.
The Tide Entertainment reports that the single is one of the tracks of her recently released critically acclaimed sophomore album ‘The Year I Turned 21,’ which also featured guest appearances from Nigerian hitmakers Asake and Seyi Vibez.
With her performance on The Tonight Show, Ayra Starr joins Wizkid, Tems, CKay, Burna Boy, Asake and Rema as Nigerian artistes who have performed on the late-night American TV Show.
Since making her debut with the self-titled EP in 2021, Ayra Starr has been a sensational artiste whose captivating melodies and versatility have won the hearts of millions of fans and several awards.
Her debut album, ’19 & Dangerous’ had the hit song, ‘Rush’ which earned several accolades including a diamond certification in France, the highest viewed music video by a Nigerian female artiste, and a Grammy nomination for Best African Song Performance.
Ayra Starr’s global rise is marked by her performances in notable festivals including a recent showing at the Glastonbury Festival where she shared the stage with Chris Martin of Coldplay ahead of her landmark collaboration with the British Band.
Ayra Starr also recently earned three nominations at the 2024 BET Awards including Best New Artiste, Best African Act and Best HER for her single ‘Comma’.

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