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Exploits Of Afrobeats Apostle, P Priime

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For Peace Aderogba Oredope, popularly known as P.Priime, age truly is nothing but a number. At the age of 15, the singer was already making music for leading Nigerian artistes including Zlatan and Fireboy. Music is like blood through his veins; it fills up his nostrils like oxygen, he breathes and lives music.
It’s hardly three years from that time and the gifted teenager has blossomed into one of the torchbearers of Nigerian trending Afrobeats pop culture. Within just a few years, he has amassed a rich catalogue of music credits.
P.Priime’s Midas touch is felt in songs such as Like I Do of Fireboy’s magnum opus, Laughter, Tears, Goosebumps, Gelato by DJ Cuppy, Egungun by Zlatan and veteran indigenous singer Obesere etc. Perhaps, his biggest accomplishment is influencing the sound of YBNL rapper, Olamide with his record of producing seven out of 12 songs in his latest album, Carpe Diem.
“Age means nothing to me,” he notes, adding, “If anything, I feel privileged and I feel like the universe has put me on a pedestal. As a result of that, I’m the voice for the next generation. I’m well brought up and very disciplined, which makes it quite easy for me. I am very much in touch with older people whom I have around me. Their rich counsel help to keep me in check.”
P.Priime’s music trajectory is heavily influenced from his background, growing up in a music-inclined family, where everyone was a chorister. Born March 28, 2002, Peace Aderogba Oredope attended Nuga Paul Schools, Oke-Afa, which is within proximity of Ejigbo area of Lagos, where he was raised.
From his early age, he picked up rudimentary skills of playing music about five instruments such as piano, drums, guitar, saxophone and trumpet. This exposure was the right pivot that he needed to blossom into one of Nigeria’s most sought-after record producers.
He recalls, “I played a wide variety of musical instruments and genre while in the church choir; that made music sort of easy for me because, I already had more than the basic knowledge needed for music production. My parents were all about me going to school, but at the time I was supposed to go, I didn’t get admission because I was too young. Instead of being idle, I went into graphics designing and somehow ended with music production after a while. It came naturally due to my background. They support me fully on right now as it’s quite obvious I’m making waves with it,” he said.
An alumnus of Sarz Academy, the eponymous mentorship platform run by the brain behind Wizkid’s success, P.Priime already has a unique awareness and direction about his own sound.
He explained: “I’m all about limitless and timeless music. Music is the most beautiful thing in the world; I love music so much and I channel in all that love I have for it into all my productions. When you hear my music, I want you to experience the most spiritual and unreal vibrations resonating throughout your body and mind.”
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As symbol of inspiration for young talents, perhaps younger ones can draw a lesson or two from the gifted beat maker.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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