Entertainment
Music Streaming Revenue To Hit $23 Billion In 2021 – Report

Like many other sectors, the music industry has been significantly affected by covid 19 pandemic with the massive cancellations of live events and huge ticket sales revenue drops amid the lockdown with earning from live music events shrunk to the lowest level in the industry, artistes increasingly rely on income from streaming platforms.
According to data presented by Buyshares. co.nz, music streaming revenues are expected to hit $23 billion in 2021, a 50 percent increase compared to precovid 19 figures. Even before the pandemic, the music streaming industry witnessed impressive growth with revenues rising by a CARG of 20 percent year-over-year. Statistical survey showed that in 2017 the unified market was worth $10.5 billion, in the next two years this figure jumped to $15.2 billion. However, last year music streaming platforms witnessed the biggest annual revenue growth as covid 19 halted live events. Statistic show that revenues surged by almost 30 percent year-over-year and hit $19.7 billion in 2020.
The statistical survey showed the number of people using music streaming platforms also surged amid the pandemic and jumped from 425.6 million in 2019 to 626.2 million in 2021, more than 900 million people worldwide are expected to use music streaming service in the next four years.
As the world’s largest music streaming market, the united states of America is expected to reach 100.7 million users and $8.7 billion in revenue in 2021, a 16.6 percent increase in a year.
The Chinese market, the largest market globally is forecast to grow by 20 percent yoy and hit 2.2 billion value this year, almost four times less than the leading US. Nevertheless, with 177.7 million users in 2021, the country has the largest number of people using music streaming service globally.
According to Hootsuites Digital 2021 report, more than 81 percent of surveyed internet users in China reported listening to music streaming service last year, the united kingdom (UK) ranked as the third largest music streaming market with $1.4 billion in revenue this year.
As the biggest music streaming service globally, Spotify (NYSE SPOT) hits 34.5 million monthly active users and 155 million premium subscribers in December 2020 a 25 percent jump in a year.
While Apple (APPL:NASDAQ) hasn’t publicly commented on its subscriber count since reaching 600 million in June 2019, estimates from MIDIA Research put Apple music subscribers at 72 million in 2020 or half the Spotify count.
By: Jacob Obinna
Entertainment
PMAN Set To Implement Performance Levy ‘Tomorrow

The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
Nancy Briggs
Entertainment
“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French

The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.
Participants at the “French Up Your Career” event held in Port Harcourt.
Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance
Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.
According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.
“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”
“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.
He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.
“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked
“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said
He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.
“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in
training teachers and optimizing university programs,” he summed up
Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.
She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.
“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.
She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.
Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.
After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.
It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.
Entertainment
I Waited For Wizkid In Bathroom -Tomama
Popular Nigerian comedienne, Tomama has revealed how she waited for Afrobeats superstar, Wizkid outside the bathroom.
She shared this while recounting her encounter with the singer at a recent event with heavy security.
In a video posted on her Instagram page, Tomama explained that she waited by the bathroom in an attempt to have a one-on-one conversation with Wizkid.
She stated that she positioned herself near the restroom, hoping Wizkid would eventually use it, giving her the perfect opportunity to speak with him.
“Wizkid, I saw you, and I waited for you to pee, but you didn’t even stand up from where you were sitting. You just stayed there. All your crew members standing around got up to go pee. I was standing by the bathroom, waiting for you to come pee so that you would notice me,” she said.
-
Business3 days ago
Create Diving Schools, Expert Urges FG
-
News2 days ago
Foundation Tasks Parents, Families On Moral Rectitude
-
News2 days ago
COAS Hails 542 New Military Retirees Over Selfless Service
-
Politics2 days ago
You Weren’t Elected To Bury People, Tinubu Tells Alia
-
Sports3 days ago
NAFA President meets NSC Over tournaments in Egypt
-
Business2 days ago
Okpebholo Charges Committee To End Herders, Farmers Clash In Edo … Inaugurates Boundary Committee
-
Niger Delta3 days ago
Rep Member Attracts N1.7bn Projects To Ibiono Ibom/Itu Constituency
-
News2 days ago
Deputy Leader, 32 Other Iceland Members Denounce Cultism In Khana