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Exploits Of Nigerian Artistes On Global Stage

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The word music means different thing to different people, but the Cambridge Dictionary defines music as “a pattern of sounds made by musical instruments, voices or computers or a combination of these intended to give pleasure to people listening to it”. While the Oxford Advanced Learners Dictionary sees music as “ sound that are arranged in a way that is pleasant or exciting to listen to”.
Duke Orsino in William Shakespeare Twelfth Night declare: “if music be the food of love, play on, give me excess of it”. This is exactly what the Nigerian musicians have been giving to the world since the colonial era.
The unprecedented achievements recorded in the Nigerian music industry so far could be attributed to Technological development which has brought about several changes in the industry and launched the Nigerian artistes into the global platform. For instance Vinyl cassette tape dominated the industry for the first 90 years of its existence but in the 1980s a new challenger appeared not only to the cassette but all analogue formats.
In 1982, the compact disc ushered in the digital age, for two decades, the CD ruled and the record industry boomed with popular artistes pushing millions of units, artistes got rich and major labels got richer. Nigerian artistes were not left out of the new trend as the industry has rarely been a stranger to change.
After the end of the 1990s, the next form of digital music went mainstream. mp3 was the first recorded music format,the files were completely digital, stored in either on a computer hard drive or one of the primitive devices invented to playback the new format.
For the first few years of 2000, mp3 was on epithet used to summarize all that was wrong with the millennium, the perceived favouring of quantity over quality and art’s dominated value. But in 2001 Apple launched iTunes, a programme designed to organize and play digital audio files.
The inexorable progress of technology brought about a new digital format even easier than downloads. In October 2018, Swedish entrepreneur, Daniel Ek launched Spotify and with it the music streaming revolution.
At the beginning of the 2010s, streaming was mostly associated with videos on YouTube and Netflix, by the end of 2010 major companies like Apple, Amazon and Google had launched their own on demand music streaming services to compete with Spotify, a signal that the format is here to stay.
The Nigeria music industry has gone through these changes hence the increasing appetite for Nigerian music across the world and the importance of investing in the industry. The update on the Nigerian music industry has become even more interesting with their global exploits.
The likes of Wizkid who had already penned a deal in 2017 had began to collaborate with more A-List artistes like Ty Dollar $ign, Chris Brown, Gold Link, Swae Lee, Metro Bromine and Offset( from the Migos). Wizkid also played a huge part in the recent Lion King album by Beyonce which showcased and celebrated an impressive array of mind blowing Afrobeat.
He went ahead to win many award which include:MTV Europe Music Award for Best African Act (2016), The Headies Award for Artiste of the year 2016, Bet Award for Best International Act African 2017 and Headies award for best collabo 2018. Others are Echo Award for song of the year 2017 (One Dance), Billboard Music Award for Billboard music Award for Top RnB collabo and City People Entertainment Award for pop artiste of the year, own a record label, Starboy Entertainment, Etc.
Another Nigerian music great Davido also went ahead to do major things in Diaspora. His songs ‘If’ and ‘ Fall’ which were released in 2017 became very trendy amongst the  American audience recently. In fact these songs are still constantly played on U.S radio’ daily.
Apart from these two singles,he also collaborated with foreign artistes like Casanova, 2x, ROC Nation and RnB crooner Chris Brown. He was also “ brought out” to perform at a recent musical outing with the rapper, 50 cent in New York.
He is recipient of two Bet Awards, a KORA Award, a Channel O Music Video Award, a Ghana Music Award and the first African to perform at the MOBO Awards. Sold out global concert venues in UK and South Africa, his music tops New York music charts and he owns a music label, Davido Music Worldwide (DMW), among other achievements.
Rivers State born artiste, Burna Boy has also achieved global acclaim as he has signed with Atlantic Record and released two album that have greatly boosted his reputation in the Diaspora. Earlier in 2020, Burna Boy’s ‘African Giant’ album lost the Grammy nomination for the World Best Album to Angelique Kidjo’s reimagination or Celia Cruz’s music on the eponymous.
On November 24,2020, the Nigerian Super Star got his second Grammy Nomination in the Best Global music category. He has various awards to his credit such as Best International Act at Bet Awards (2019), Best African Act MTV Europe Music Awards (2019), Apple Music up Next artiste (2019), owns a Record Label Spaceship Records.
Tiwa Savage recently inked a management deal with Jay Z’s Roc Nation Company she won the Best African Act, MTV Europe Music Award becoming the first woman to win that category in 2019, she has a record deal with universal music group among other musical exploits globally.
Yemi Alade is the first African female artiste to reach one million views on YouTube for her ground breaking single Johnny. Currently, Johnny holds the You Tube record for the most watched African female music video of all times. She was nominated for a Grammy award in 2019 for the fact that she had acquired over a million global streams in addition to several awards.
She has been listed as one of the most influential people in African in 2018 and is been introduced as Mama Africa.
Other Nigerian artistes have not been left out in this list, Teckno has produced for the likes of Swae Lee and Drake, Mr Eazy has began to to collabo with foreign artistes like J Balvin and Bad Bunny. The defunct P-Square, Timaya, Don Jazzy, D’bang and a host of others have equally excelled globally with various awards and mouth watering endorsement deals.
The surge of the Nigerian music industry has been very impressive over the years, however, the issue of intellectual property remains a problem for artistes and foreign investors due to constant piracy of content.

 

By: Jacob Obinna

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Artiste Decries  High Cost Of Music Production

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A  Port Harcourt based artiste  and song writer Reginald  Bekinbo  popularly known as JahReigns has lamented the high cost of music production in Rivers State.
Bekinbo who  is also the acting chairman of  the Performing Musicians Employers Association  Of Nigeria (PMAN) Rivers Chapter made this known in an interview with The Tide Entertainment yesterday.
According to him, the cost of music production in the State is becoming alarming.
He explained that  for one to get a music done you will have to pay twenty-five thousand naira (#25,000) for a track and pay an extra amount for fuel where there is  no power, saying  that   this does not get the work done, as  the 25,000  fee covers the voiceover only.
“ It is quite disheartening  that  you pay such an amount for just a track’s voiceover, then you take to another Studio for the Mix and master of the song, which would cost you not less than #20’000 for upcoming artistes at my level. It does not end there each time you go for mixing you have to buy fuel for the mixer which does not include promotion and videoing of the song,”  he  lamented.
He said that as an artiste, he also has a clothing store just to support his career, saying most singers have chosen the brain drain for themselves and you can not blame them because it is difficult to excel as an Artiste here in the State.
“ It is clear why people go to Lagos to establish their career. Just imagine a situation where someone heard my song and wanted to meet me and some other person told him that if he wanted to see me he should come to Victoria Street, the young man said he thought l should be in Lagos and they eventually found me at Victoria Street in Port Harcourt. Where l have my clothing  store. What could be more degrading? Situation like that devalues your person  as an Artiste, l mean, it depreciates your worth,” he added.
Bekinbo who recently released a video on one of his singles titled “Ngwanu”  said that though the video has not been played in a cable station,  could be downloaded from the internet, noting that the cost of shooting and promoting a video or song is alarming.
“ It is not easy at all,, I met the cable guy and he said that for  International and Local  promo for the video  is eight hundred and fifty naira(850,000) while for local, here   would cost me four hundred and fifty naira(450.000).
I am yet to afford the fee. If you go to Redem  Station to play your audio you will pay not less than two hundred naira, so what we do is to befriend DJ’s and in a studio you have up to three DJ’s you will give them  #20,000 and then,  make sure to send them callcard at least three times in a month.
He said that if well-meaning individuals in the State would do well to extend helping hand or support the music industry it will go a long way to motivating Artistes in the State.
He however mentioned king of Okochiri, Kingdom, His Royal Father Ateke Tom as an individual and Gravings Records as  an organization that have been supportive, saying that each time they to perform for them they made sure to at least take care of them.
“ If the needed motivation is given l tell you, with a million naira we could realize five Million in three months,”  he assured.

By: Nancy  Briggs

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Pheelz, BNXN, Others Make FIFA 23 Soundtrack

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Pheelz’s ‘Finesse’ featuring BNXN FKA Buju and Bad Boy Timz’s ‘Skelele’ featuring Olamide, Seun Kuti’s Ku ku Kee Me ft. American rapper Black Thought as well as 2022 Qatar Official world cup song, Hayya Hayya (Better Together) by Davido ft. Trinidad Cardona, & Aisha have been included in the soundtrack for FIFA 23 console game.
The full FIFA 23 soundtrack has been officially confirmed by EA, with over five hours of music in the game in total across its different modes.
The  Tide Entertainment reports that the Afrobeats stars will join a long list of other artists spread across the world to make up the Soundtrack of one of the highest-selling video games.
Fireboy DML’s ‘Scatter’ and Rema’s ‘Beamer featured on EA Sports, Fifa 21 official soundtrack.
Introducing the FIFA23 Soundtrack.
Featuring over 100 songs from artists representing 34 countries. Listen now on Spotify.
The VOLTA soundtracks were introduced from FIFA 20. The songs on that mode drive street action with the latest and greatest in grime, electronic, and hip-hop.
With artists including Labrinth, Role Model, and Odesza, the full list of songs in FIFA 23 is something of an eclectic mix.
These customised kits – which are designed to personify each artists’ personality – will be available for players to unlock through certain objectives from 27th September when early access for the game mode launches.

Pheelz and others also designed Custom FUT kits for FIFA 23.

In a press release on Thursday, EA teased: “The carefully curated mixture of hip hop, alternative, electronic dance and pop music transports players directly into the game of street football.”

Artists such as Jack Harlow, ROSALIA, Pheelz and Central Cee have also played a bigger part in the game, designing their own FIFA Ultimate Team kits.

FIFA 23 was released worldwide on PlayStation 5, Xbox Series X|S, PC, Stadia, PS4, and Xbox One on /

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Afrobeats Category May Soon Be Added To The Grammy Awards

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The Chief Executive Officer (CEO) of Recording Academy, Mr Harvey Mason Junior has disclosed in a press conference in Ghana that the institution is considering the addition of an Afrobeats category to next year’s 65th Annual Grammy Awards.
The Tide Entertainment Reports that TurnTable Charts, a Nigerian chart analytics platform and magazine, tweeted a segment of the conference captured on video, in which Mason says he and other Recording Academy brass “just had a meeting literally about six or seven days ago with leaders from the Afrobeats community” to discuss the potential move.
“We had a virtual listening session where we heard from Afrobeats creators and just talked about ‘What are the different subgenres? What are the needs? What are the desires?,’” he adds. “And my goal is to represent all genres of music, including Afrobeats, at the Grammys.” he said.
Mason makes it clear in the video, however, that the decision is far from final.
“I don’t decide categories,” he explains.
“The categories are decided by proposals submitted by members.
“The members can say ‘Harvey, I want an Afrobeat category…’ So that process has started now. I think the listening session last week was very important, very valuable, and a step towards that path.”
The Recording Academy is now considering an Afrobeats category at the annual Grammys ceremony .
Harvey Manson Jr., the CEO of The Academy, revealed in an interview with the press in Ghana over the weekend.
The Afrobeat music genre was established by the legendary Fela Anikulapo-Kuti in the late 1960s and early 70s, however, it gained international appeal in the late 2010s due to the influence of the genre’s flag bearers- Wizkid, Burna Boy and Davido.
It has become one of the most influential genres across Africa and the rest of the world.

 

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