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10 Music Business and Music Marketing Tips

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If you desire to do music full-time, then you have to approach music as a business. If you want to be successful in today’s industry, you must employ proven marketing and promotion strategies, use modern technology, and always treat music as a business. 

Taking music as a business will make you always wary of competition because it is easy to substitute in business. Read on to learn other strategies you can employ in your music business.

Make great music

Making great music results in a shift in the music career as it gives it a positive direction. With good music, music starts being profitable, you garner a large loyal fan base and realize recognition from various chats. In music, you compete for people’s attention and recognition. You should go beyond your comfort zone to ensure you write good music.

Strategic moves

Avoid making weak moves. If fans start to lament on your level of creativity, outsource lyrics from songwriters. This strategy ensures that fan satisfaction comes first, and they are set to be entertained with each release. 

Fans have long memories, so always make sure your songs are up to standard before releasing them. Always work hard and employ unmatched strategies, including the options to convert m4a to mp3 to ensure you stay at the top and relevant. Converting files is easy and it ensures that you have the right format to play whenever you need.

Target businesses

After taking music as a business, focus on building good relationships with other businesses rather than reaching out to fans. These other businesses include radio presenters, event organizers, TV stations, DJs, established musicians, and websites covering the same genre that you have specialized in. Making your music reach out to the target audience is more important than making fans one by one.

Gigging

Gigging helps raise awareness of musicians’ brand, generates money, and builds strong relationships with the audience. Gigs contain two types of audience that should be on your wishlist, die-hards of other musicians and general fans. 

The easiest of the bunch to sway is the general genre fans but the other group of fans requires solid reasons so that they can switch their allegiance. This can be achieved by providing consistent quality music. Gigging also improves artists as performers and leads to relevant exposure.

Regular posts

New content is generated and posted every day. It is hard to stay on top if you do not post enough content for the ever-wanting consumers out there. Regular posts are aimed at keeping existing fans entertained and getting new fans in the process. 

In online video sharing platforms like YouTube, frequent content updates are rewarding. Having much content there and a loyal fan base results in huge payouts in the form of royalties. 

Having a personal website

Other than posting your songs on social media and online video-sharing platforms, having your website ensures that your fans have an all-in-one place where they can find your content. Keeping fans updated is of great essence. This is easily achieved by having a website that keeps fans informed of your next gigs, new development, what to expect next, and when there is new content available.

Mailing list

Newsletters are the most convenient way to communicate with fans. On your website, prompt fans to leave their email address. These email addresses will be used to share appropriate messages with fans, act as reminders, and share any other development in your career. 

Publicist

Having a publicist that works in conjunction with you is very beneficial. Most successful artists work with a publicist. The publicist is responsible for media engagement, special event organizing, and creating stories about your music that news-mongers will be eager to hear. 

A competent publicist should help you get attention from the media, resulting in interviews and even better, getting featured in magazines and shows.

Tour of your content creation 

Record behind-the-scenes clips and share them with interested parties via your website, social media, and online video-sharing platforms. Fans are always curious about how their favorite music came into existence. Behind-the-scenes include clips of you while writing your song’s lyrics, live recordings, and even scenes from the official video.

Role definition

For those in bands, define roles for each member. These roles may include content creation, marketing, social media handle management, and posting updates. To avoid being overwhelmed, solo artists should secure a team who will deal with other roles, in turn, leaving him/her with humble time to be creative and deliver great content.

When artists decide to venture into music as a business, it doesn’t end with good music production alone. Good music is accompanied by marketing and promotions. Good marketing strategies and proven promotion methods result in more revenue, expanded recognition, and may even result in endorsements from companies.

 

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Health

Getting Trimmed Naturally

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There are a lot of misconceptions about weight gain.
The first is that weight gain comes from extra calories we do consume that we do not expend. Experts say we eat too much and exercise little. So if one get fatter, then, surely he or she must be eating too much.
The other misconception is that once we cut our food, then, we will naturally become trimmed. All these are hinged on the diet theory, which only works for some time.
Over the past 40 years, studies have shown that you can not get clinically significant effect from cutting down on your calories. Even though experts are saying that sloth is responsible for weight gain- they overlook one basic truth that dieting only works for a short period.
The new study that seems to break those myths about body fat is now revealing some stunning facts. The kind of food we eat makes us fat. Two scientists at University of Pennsylvania, Mitchell Lazar and Cardiologist Allan Sniderman at McGill University, all in the United States have shown that food that we eat often makes us pack in flesh. These include bread, plain baked potatoes, and plain pasta, rice, sweet corn. They confirmed that fatty foods are not the enemy but easily digested carbohydrates, while steak, burgers, cheese or sour cream help us lose weight and keep our heart healthy.
This sounds ironical, but it has been discovered that those who do diet and avoid those foods end up getting hungry. What happens is that when you conserve energy or burn less energy, you are bound to add more flesh. Many public health authorities want us to practise energy balance, which is a new way to say that you should not take more calories than one expends.
No matter how one counts what he or she eats, it is impossible to determine calories and know when we are over board. No matter how good you are at counting calories, you can’t do it. So its couple of sips of soft drinks and few bites of humburger that can make you add weight. That means it at the point when we eat extra than the body want that the body store excess as fat.
The myth of exercising to reduce weight is really making waves. Exercise is helpful but it is not the main ingredient for fat burning. The funny truth is that the two things we tell people to do in order to lose weight-eat less and exercise more- are the exact two things that make one more hungry. Thus, there is need for balance. If one must exercise, then it should be done moderately so as to allow the body to recover the strenght.
The reality is that insulin is the primary hormone that makes one to add weight, especially one eats food that spikes insulin like bread, biscuits, sweets, soft drinks. It is refined carbohydrates that raise insulin levels in the body. Explained in simple terms, your fat tissue is more like your wallet, and your meals are like going to the ATM. You know how you use the ATM: You put the cash in your wallet and gradually spend it, and when you get too low on cash, you go back to the ATM. It is the insulin that locks the money in your wallet, so you keep going to the ATM, and your fat cells are getting fatter and fatter. More often, you become hungry and you eat again because the insulin can not get at the fatty acids leading to weight gain.
Low carb diet is key if you are to get trimmed. In Africa where stables are more of carbohydrate it is best to choose those with fibre. It is difficult to follow the Atkins diet like eating skinless chicken and green salad, melted mozzarella cheese and all those western diet.
An example of a workable diet is to include eggs more often and cut down on processed foods, especially processed carbohydrate. Complex carbohydrate, and vegetables have more fibre and make you get filled quickly. Instead of Irish potato, go for sweet potatoes, oats that have more fibre. I advise people to eat garri than processed plantain and wheat meals. By the way, processed wheat can worsen the body ails.

By: Kelvin Nengia

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Health

Eye Expert Cautions On Rays From Electronics

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An optometrist, Dr. Matthew Daniels says many Nigerians are suffering from refractive eye problem which can be corrected.
Besides, he disclosed that most of the eye problems common these days come from rays from long use of electronic devices.
The one time Chairman of Business Development Committee of the Nigeria Optometery Association(NOA) explained that rays emitted from electronic devices such as phones, television, computers have effects on the eyes.
He urged for caution and toning down of light from phones and computers so as to reduce eye irritation and other eye maladies that may affect sight.
In a chat with The Tide, Dr. Daniels said the refractive eye error maybe long sight or short sight which can be corrected.
However, he decried that most Nigerians do not take the health of their sight seriously and as such, suffer from eye defects which could have been treated without much expenses.
Commenting on the planned program me by the Federal Government to provide eye glasses to Nigerians, Dr Daniels observed that it may be difficult to provide free eye glasses to five million Nigerians.
For him, what the people need is more eye clinics and hospitals at the grassroots, as he lamented that most eye sight challenges are common in the rural areas.

By: Kevin Nengia

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Health

WHO Raises Alarm Over Increased Incidence Of TB, Others

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The World Health Organisation(WHO) has raised alarm over increased incidence of tuberculosis, HIV and malaria as it charged member countries to make health an urgent matter of  policy focus.
Dr. Tedros Adhanom Ghebreyesus, WHO Director-General made the charge at the 78th session of the United Nations General Assembly (UNGA 78) in New York stressing need to put health for all on the highest political agenda.
WHO’s DG appeal comes as the world faces multiple humanitarian and climate-related crises which are threatening lives and livelihoods around the world.
The world health  apex body observed that progress in reducing infant and maternal mortality has stagnated (in some regions, while progress in tackling infectious diseases like HIV/AIDS, tuberculosis (TB) and malaria has also declined.
It noted that many parts of the world are also witnessing rollbacks in sexual and reproductive health and rights, as
access to life-saving tools is becoming uneven across the world, with millions unable to afford or obtain needed care.
In addition it said  no communicable diseases and mental disorders, which account for over 70% of deaths globally, threaten social and economic development across the world.
“Ill health robs individuals, families, communities and entire nations of opportunities to grow and flourish,” Dr Tedros said.
The body decried  that billions of people cannot access or afford essential health services and as such are exposed to poverty, abd other preventable and treatable diseases like TB.
WHO’s call to accelerate the achievement of health targets comes ahead of the Sustainable Development Goals Summit (SDG Summit) and an unprecedented number of health-focused high-level meetings at UNGA, aimed at strengthening pandemic prevention, preparedness, and response, delivering universal health coverage (UHC) and ending TB.
As government leaders gather to make commitments around three major health issues, they have a chance to demonstrate that health is an investment, not a cost, and is fundamental to thriving, resilient families, societies and economies.
“If COVID-19 taught us nothing else, it’s that when health is at risk, everything is at risk,” WHO DG said .
Recalling the effect of the Covid19 pandemic, he lamented the  enormous economic, social and political upheaval, and effect on progress towards the health-related targets in the Sustainable Development Goals.

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