The Big Brother Naija Reality Show has undoubtedly evolved since its return from hiatus in 2017. Since then the show’s organisers have maintained an uneasily attainable standard, offering premium entertainment, while amassing an impressive following across Africa.
Every years brands fall over themselves for the slice of the visibility only the platform offers, so it came as no surprise that the competition prize got juicer this year.
Amid the COVID-19 break out in Nigeria, the show’s organisers offered their biggest offering since its inception in 2016. Without a shred of doubt, the reality show has become the “ the Nigerian dream, especially among young viewers. It is no loser’s game as it provides fame in exchange for weeks of seemingly doing nothing, but sharing one’s daily life with millions of viewers in Africa.
The issue is what it really takes to win. Interestingly, the winners have shared certain winning streaks in common.
At the just concluded reality show titled Big Brother Naija Lockdown season 5, Laycon finally emerged winner. The singer took home the season’s whopping N85 million grand prize away from the mouth-watering N30 million in cash prize. Laycon raked in a total of N10 million from sponsors tasks.
The reality star’s win was predicated from the early weeks of the show’s 10 weeks duration. Going by social media analysis, Laycon’s very first appearance with his lighted jacket sparked initial attention which soon progressed to fascination.
A well renowned contender, Laycon impressively played into all the winning streaks of a typical Big Brother Naija champion, some of which include controversy and entanglement, while adding his irresistible genius touch.
Past winners of the reality show were: Mercy Eke of the Pepper Dem’ Season 4, the longest season since it’s hiatus in 2016. It lasted for 99 days (14 weeks) with 26 contestants for the grand prize of N 60 million.
Miracle Ikechukwu Igbokwe of the “Double Wahala” Season 3 which lasted for 13 weeks beat 20 other housemates to win the show’s N45 million prize.
Efe Ejeba of the “See Gobe” Season 2 won the grand prize of N25 million after 11 weeks of exciting TV experience.
Big Brother Naija 2022 Kicks Off, July 23, 24
On Saturday, July 23 and Sunday, July 24, the most watched Nigerian reality TV show, Big Brother Naija will kick off for a seventh edition. The show would get fascinated Nigerians talking again and produce the next coterie of superstars before they are put aside for another set of reality stars, then the cycle continues.
While the reality show has given former contestants the opportunity of a lifetime to see beautiful cities across the globe and travel beyond the shore of Nigeria, more-often-than-not, once the buzz dies, they are left to fend for themselves and rediscover their steps.
Should a prospective reality star go into the house without a proper plan for himself or herself once the show comes to a conclusion, they would be back to square one.
The pampering and fending in Big Brother’s House is only for two-three months, then the media team of the reality show takes care of their image and publicity for the next calendar year before they are allowed to dip their feet into the sea immediately after the reunion show of that season comes to a conclusion.
Once they are back to reality, they have to begin to struggle for endorsement deals, creating a more resourceful career path and becoming a person of value which was their initial aim and objective prior to heading into Big Brother’s House. However, they get lost in the excitement of being talked about for several weeks then fade away into obscurity.
It’s barely a year since WhiteMoney emerged winner of the 2021 Big Brother Naija Shine Ya Eyes edition, albeit, his music career is yet to take off. Life outside the ‘kitchen’ is a different reality, when the fans are no longer watching, it is onerous to carve a career for oneself.
Also, she has continued to remain relevant on social media due to her value. Should she be able to evolve, she would attain her utmost potential.
Meanwhile, housemates such as JayPaul, Arin, Tega Dominic, Beatrice, Adeniyi Lawai, to name a few have been unable to carve a niche for themselves. As a matter of fact, they fizzled out prior to the conclusion of the show. Moreover, they had no storylines during the recently concluded BBNaija Shine Ya Eyes show; collectively, the show was weak.
This is why you do not enter the Big Brother competition with a ‘dream’, most times, it ends up being a ‘pipe dream’. The winner of the 2020 BBNaija Lockdown edition, Laycon showed the world what he was made of with his content and strategy.
Nobody saw him coming, he delivered a gauntlet attack on Nigerians. Gave Nigerians and viewers across the globe a fascinating show on television, then his music projects did the magic outside of the house.
In 2020, you could not escape Laycon. He was everywhere and won the show by a fine margin. The prospective housemates should learn from him, going into the competition means you are building on a foundation you already designed for yourself, your team and most importantly, the brand
Alot of reality stars go into the competition with a ‘vague dream’, abstract to say the least, then they are surprised when nobody buys into their agenda or ploy.
What prospective housemates need to know?
On Saturday, July 23, Nigerians will be introduced to a new set of reality stars. The number of housemates is yet to be confirmed, however, by Sunday night viewers would become more familiar with the direction of the new sea
Sensational Bamidele, Others Perform At Rivers United FC’s Reception In PH
It was an exciting moment for players of Rivers United FC, as the Rivers State Governor Chief Nyesom Wike announced $20, 000 largesse and two weeks trip to Madrid to members of the team at the , Government House, Port Harcourt yesterday.
This follows their(team’s) victory as they emerged Champions of the 2022 Nigeria Premier League (NPL) Champions and winning the Continental ticket for the Confederation of Africa Football (CAF) competition.
The occasion witnessed entertainment by Sensational Bamidele and the Abara Cultural Group of Bonny with their colourful performance.
Wike who rewarded the players during a grand reception commended the team for their outstanding performance and commitment to their chosen career.
According to him, the trp to Madrid would further prepare the players for the task ahead, saying that winning the league is good but there is a bigger challenge ahead of them which they must double their efforts to achieve.
“ The government is ready to give its full Support and the necessary motivation to enable them achieve the desired results when the chips are down,” he added.
Earlier, the state Commissioner for Sports, Barr. Christopher Green had said that Rivers United has broken records by winning the highest goal scorer award and best Coach of the season, saying that the victory is possible due to the support and motivation given to the team by the State Governor, Chief Nyesom Wike.
By: Nancy Briggs
Kizz Daniel Makes History On Boomplay
Nigerian Afrobeats maestro Kizz Daniel has made history on Boomplay by becoming the first artist to reach 300 million streams on the platform.
This feat makes Kizz Daniel the most streamed artist on Africa’s leading music streaming platform. The announcement was made on Wednesday 13th July 2022 on Boomplay’s social media accounts.
This sensational feat is a testament to Kizz Daniel’s fame and acceptance across different demographics. It also captures the impressive increase in streaming culture in Nigeria which is a positive for stakeholders in the Nigerian music industry.
Kizz Daniel is enjoying a stellar 2022 with his collaboration with Tekno ‘Buga’ enjoying huge domestic and international success. The sensational singer is currently on a 10-city tour of the United States and fans have turned out impressively for his shows. And with talks of an album on the way, Kizz Daniel is likely to retain his crown as the king of Boomplay.
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