Entertainment
Building Your Music Brand with SoundCloud
Promoting music today is a totally different ball game from what it was in the past. Previously, it was practically unthinkable for your music to be heard and become a hit if you did not have the backing of a major record label.
This was mainly because you required massive financial backing to enable you to get radio time, television slots, headline at concerts of already popular artists, go on road tours and more. This was something that was not possible for most artists back then.
Interestingly, the music industry was among the first to be hit by the changes brought on by the internet even before other industries began to experience massive disruptions. We can see this in this article here. The status quo had already been disrupted in the entertainment industry, resulting in a proliferation of what we now know as indie labels and independent artists.
One of the major tools that has made it possible for these indie artists to achieve fame and fortune even without the backing of any major record label is music streaming platforms. These platforms allow independent artists to build their fan base on the internet, sharing their songs and receiving likes, followership, shares and collaborations which all result in increased visibility.
With increased visibility comes increased demand for their songs which results in increased song sales, concert ticket sales, merchandise sales and other opportunities. In fact, a lot of them even get pickup by one of the major labels because they’ve shown that they have what it takes to make it in the entertainment world.
There are currently a number of these kinds of platforms, but we will be focusing on one and that is SoundCloud.
What is SoundCloud?
This is an online music sharing, streaming and distribution platform. Here, musicians and podcasters alike can upload their content, making it available for access by a huge audience. These uploads can be listened to, downloaded, shared, commented on, liked and reposted.
This platform offers independent musicians a great opportunity to bring their sound and music to the world without spending an arm and a leg. Everyone on the platform has equal access to the many platform users, so this levels the playing field for all.
Why Should I Choose SoundCloud?
There are a number of benefits that this platform offers. These benefits can be broken into two parts. There is the issue of convenience of use and the second issue which has to do with statistics. You can read about the convenience that the platform offers here: https://www.houstonpress.com/music/necrofier-at-the-secret-group-11332021. We will however focus on the stats in this article.
Entertainment has always been about numbers. How many ears will hear it? How many eyeballs will view it? etc.So, in this regard, what does this platform offers? Let’s quickly enumerate a few of them right here.
User Base
A lot of different people use this platform. Some simply come to listen to music that have been uploaded while some others upload their music and also listen to music uploaded by others. SoundCloud currently has over 76 million users who come to the site for one reason or another each month.
The site also has about 20 million musicians who are registered on this site. Having such a huge community of artists, covering practically every known music genre means that collaboration is very easy.
Reach
Every month, content from the site reaches over 175 million people from around 190 countries of the world. These are 175 million folks that your music can potentially reach it you know how to go about it. That’s really huge.
Music Uploads
This year, SoundCloud announced that it had hit its 200th music upload. This makes it the streaming platform with the most uploads. You can read about it in this blog post. This should tell you that there is something about the platform that has warranted such a huge following.
How Do I Get SoundCloud to Work for Me?
All of the stats we have listed above will not profit you much if you do not know how to make the most of the platform. We will therefore dedicate the remaining part of this article to explaining a few ways in which you can get the most from this platform
Your Profile
It all begins with your profile. This is not something you treat carelessly. Put some thought into what you write here, understanding that it should be something that will pull people in to listen to your work.
Your Images
This is another very important thing to note. Your profile image as well as your album arts should be very attractive. People will see this before clicking to listen to your song. If the image is not attractive, the chances of getting them to listen to your song will be lower.
Quality of Music
No matter how wonderful your profile and images are, if a person listens to your music and it is horrible, what you will achieve will be negative publicity. It is therefore important to understand that you must ensure you do a good job before trying to promote it.
Proper Tagging
Tagging is very important when it comes to campaigns online. This is not just something you do for fun. It has to be strategic. You may want to read about it in this article. Properly tagging your work makes it easy for the right people to find it.
If you are a pop artist, tagging your song as pop and also using other related tags will ensure that pop lovers and other pop artists can find you easily. This is very important.
Offer Previews or Free Downloads
This is especially important for very new artists. You should consider offering free downloads so people can really feel your music. As you get more popular, you can begin to offer short previews of your new tracks. These will act as teasers that will get people interested in listening to the whole thing.
Be Active
It is important that you do not just upload your music and then fold your hands. You need to be active on the platform. Listen to music by other similar artists. Make comments on their work, reposts some, reach out and try to establish some relationships. Doing this will organically attract more people to come check out your page and what you have to offer.
Collaborate with Other Artists
Following from the point above, collaborating with fellow artists on the platform can help build your brand. When two artists come together to do a track, they could easily be bringing their respective fan bases together to support both of them. This becomes more for each person.
Pay for Promotion
While you do all of the above, something else you should really consider is paying to have your music promoted. SoundCloud promotion offers could come in different forms. You could decide to buy SoundCloud reposts, followers, likes, comments etc.
There are companies that offer these services. If for example you pay for 1000 reposts, these will be delivered to you over a specific period. Same goes for likes, comments and followers. This is most certainly a good strategy to adopt if you really want to speed things up nicely.
Conclusion
There is a lot that SoundCloud has to offer you. Carefully take advantage of its many features and with a little help, you may find yourself the next big sensation to have come out of the social media space.
Entertainment
Ijaw Nation Day Festival Begins, Today
All is now set for the three-day cultural event tagged, Ijaw ‘Nation Day Festival’ expected to commence today, in Lagos State.
The fiesta is organised by Miebaka Aggo, a professional cyclist and an Ijaw son who is currently based in Lagos State.
Aggo, who disclosed this to The Tide Entertainment yesterday, said that the cultural event which is organised annually, serves as a reminder of the Ijaw culture to the ijaws residing in Lagos State
’For the cultural festival is to show the Ijaws in Lagos our tradition, so they don’t forget,’ he said.
According to him, the fiesta will feature cultural displays such as masquerades, Ijaw dance performances, boat regatta and traditional wrestling, arts and crafts displays and musical performance.
Meanwhile, preparations are ongoing to host a traditional sports festival this year end in Bayelsa Sate or Rivers State of the Niger Delta region.
‘“The traditional sports festival will be held in Niger Delta this year end or early next year. It is a big budget,” he explained.
He mentioned that the organisers are hopeful of sponsorship from companies and well-meaning individuals in the region.
Sports to be contested for include
1. Wrestling
2. Swimming
3. Canoeing
4. Draft
5. Aquathlon(run, swim, run respectively)
6. Triathlon (bike, swim, run)
“However, 5 and 6 are borrowed Olympic sports that favour our region because we can swim, but the major sports to expect are wrestling, swimming and canoeing,” he said.
Nancy Briggs
Entertainment
Life And Times Of Goddy Oku
“In his book, ‘The Wings’, drummer-turned-guitarist, Manford Best, wrote extensively and glowingly of the pivotal role Goddy played in his music career, in the face of his (Manford’s) natural challenge”
On Friday, January 19, 2024, Chief Tony Okoroji, the Chairman of Copyright Society of Nigeria (COSON), Chief Uche Emeka Paul, Sir Angus Power Nwangwu and other members of COSON were in Ukpo, Dunukofia Local Government Area, Anambra State to pay the last respects of COSON to Engr Goddy Ogomegbunam Oku. Describing Oku as an “iconic musician…long-term motivator of the music industry…leader of the Hygrades, proprietor of Godiac Studios…a great man and a true genius”, Chief Okoroji draped the casket with the flag of COSON. To perform this rite of passage, Okoroji flew in from Lagos, Paul flew in from Abuja, Nwangwu drove in from Enugu and other members arrived from various states reflecting the esteemed regards Goddy Oku commanded in the COSON family. My experience with Goddy Oku and those of others as contained in the following dirge epitomise the essence of Okoroji’s graveside oration. Goddy was really a “long-term motivator of the music industry”.
During the Nigerian civil war, my family took refuge in Umuchima, down the valley at the outskirts of Orlu, Imo State. One evening, my father returned from Orlu with a message from my friend, Emeka Ifejika, that Biafra Army Officers Training School (BAOTS) was setting up a pop band and they were searching for a bass guitarist. Goodness gracious!!! I was the bassist of The Hardnuts, my defunct teenage band in Port Harcourt; so, I saw it as the opportunity to avoid conscription, which had intensified at the time. Very early the next morning, I sneaked through the back into the sprawling scenic compound of Bishop Shanaham College, Orlu, which housed BAOTS and, as God would have it, I met Goddy Oku. For three hours, he drilled me on bass guitar playing, basic chord progressions and eventually accepted me as bassist/vocalist of the proposed band. An identity card and a “Pass” were quickly prepared to enable me return to Umuchima the next day, pick up my personal effects and report for duty.
With Dona Dyke (Donatus Nwadike) on drums and Goddy on lead guitar/vocals, we became The Silhouettes, a power trio that played side-by-side Sunny Nwamama of “Umunwanyi ji ukwu achodi” fame. That was at a time Jimi Hendrix Experience, James Gang, Emerson, Lake & Palmer, Cream, Grand Funk Railroad and other Power Trios were hip in Europe and America but hadn’t emerged in the West African music scene; so, our ensemble was peculiar or odd, if you prefer.
One day, Warrant Officer Murphy introduced a young man by name Justus Nnakwe (JU-Xperience) to Goddy and appealed that he (Justus) should be taught an instrument. Within two weeks, Goddy drilled Justus and transformed him from a complete neophyte to a rhythm guitarist. Eventually, JU had his first outing and The Silhouettes morphed into a four-some at an event for the Commandant of BAOTS, Colonel Tim Onwuatuegwu. Thereafter, Goddy groomed a singer whose entry gave the band a greater body and earthy sound. At the end of the civil war, I returned home to Port Harcourt, Rivers State, cofounded The Blackstones Band in January 1970 and chased the stars until 1972 when societal and family pressure leashed me back to school in the United States where I consistently earned pocket change thru playing guitar; the trade in which Goddy Oku groomed and gowned me.
Goddy mentored numerous artists in his days; the list is virtually endless. Sonny Okosuns, John Kerry, Nelly Uchendu, Panam Percy Paul, Chris Okotie, Felix Liberty, Felarday, Clement Amaechi and a host of others. Kenny Koburn (KK) once reminisced on how he broke bounds in high school to watch The Blackstones perform at Golf Course Hotel, Owerri in the early 1970s. Enamored by the performance of the bassist of the band, KK said he dropped out of school and headed to Enugu where he was tutored to play bass guitar by Goddy Oku. Subsequently, KK co-founded Founders Fifteen of Port Harcourt. In his book, ‘The Wings’, drummer-turned-guitarist, Manford Best, wrote extensively and glowingly of the pivotal role Goddy played in his music career, in the face of his (Manford’s) natural challenge. Before his demise, Prof Frank Onyezili (Frank Zilly of The Fractions) narrated to me the crucial role Goddy played in his music career before he returned to school. Goddy it was who played the classical guitar interlude in “Igede” by Celestine Ukwu. Arguably, “Igede” stands out as the first instrumental music in the Highlife genre and one of the most memorable songs of Celestine Ukwu.
Over the years, Goddy and I maintained contact and I visited him periodically. We even planned that he’d do one week with me in Port Harcourt and we’d embark on a musical pilgrimage to Abak, Akwa Ibom State to visit Emmanuel Ntia of Solo Hit fame, but that didn’t come to fruition. However, when JU came home in April 2021, I hopped into Enugu on the 13th and the three of us spent one night of reminiscences. We put two mattresses on the floor in Goddy’s parlor and played guitar and talked all night. We relived our collective experiences and walked through the engagements we played during the civil war. It was a memorable night.
JU Xperience, Goddy and
The next morning, April 14, 2021, we took a group photograph without realising that that would be the last time we’d see each other. First, JU sailed to the great beyond in far away China and now Goddy is gone; a rather grim reminder of my sitting at the “Departure Lounge of Life”.
May the creative soul of Godfrey Ogomegbunam Oku rest in the Bosom of God, Amen.
Jason Osai
Entertainment
TB Joshua:This Is Why Victims Do Not Speak Up -Seun Kuti
Seun Kuti has weighed in on the ongoing controversy regarding late Nigerian Prophet, TB Joshua, and states that the vilification of victims is why they do not speak up.
Seun Kuti does not believe that all people who do good things are completely good people.
“I don’t care if he took your family to space, you aren’t everybody,” he said.
The Tide Entertainment reports that the singer aired his views on the issue on Wednesday, charging “religious people” to “do better.”
“Eyin Elebi. Once person someone shares money and rice for people, he is a good person automatically,” he said.
”When this man was alive, he was sooo powerful that his criminal negligence, according to state coroner in Lagos led to the death of 84 people and he didn’t spend one second in police station and you want some young women to come and do what?! When Timis wife came out, you all turned a married woman to a prostitute like magic! That’ is why victims do not speak up!! E du Betta, religious people!!”
Going further, he slammed people who defend the late prophet on the grounds that he helped them one way or another, stressing that the experience of some is not the experience of all people.
In his words, “I don’t care if he took your family to space, and he was good to you, you are not everybody! Because a politician helped one person he would prove to the world that the man is a ‘good person!’ News flash- YOU ARE NOT EVERYBODY!!!”
The late prophet and his church have become the subject of controversy after a three part documentary produced by the BBC, highlighted the negative experiences of ex-Synagogue Church of all Nations members, who called the church “a cult”. Some women also accused TB Joshua of rape, forced abortions, child abuse and overall abuse. These claims have become a topic of discourse ever since with some siding with the church and others choosing to believe the victims.
However, the church has denied all the allegations.
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