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Impacts of Mobile Technology on Business
Business processes and strategies have changed enormously over the past few years due to the latest tech inventions and solutions. Integration of several technological tools especially mobile technology have automated various business tasks and also made the business processes efficient and simpler to enhance the overall business process efficiency at the end.
Advanced mobile technology such as smartphones, laptops, mobile apps, responsive websites and wearable devices have totally transformed the way businesses run and operate. More and more businesses are employing mobile tech solutions in order to improve their operations with an intention to boost financial gains or tactical benefits.Mobile technology lets employees to take their offices with them whenever they visit a client, make a sales call or in a business meeting.
Impacts of mobile technology on businesses are myriad and here is how it can help your company to overcome communication issues, increase productivity and boost revenues.
Business Productivity
Productivity is the major focus of any corporation as it helps them boost their financial gains. A lot of mobile solutions are accessible that businesses can make use of not only to streamline different processes but to enable employees work more productively. Businesses that are using cloud storage solutions, allow their employees quick and easy access to required information and business data that they can easily access by using their mobile devices. Moreover, business solutions like online invoicing and accounting software enables businesses to manage their accounts and finances on their mobile devices while on the go. In results, they can accomplish more in less time to enhance overall business productivity and operational efficiency.
Enhanced Collaboration
Employees can work from their favorite locations these days. Advanced mobile technology has empowered small businesses and giant corporations to inflate their operations globally by hiring mobile employees from different territories. Employees can collaborate in real time with concerns by using their mobile devices and specific business solutions. Mobile devices are now coupled with high speed internet to facilitate people like fellow employees, customers, vendors and stakeholders, etc. in real time. Employees now can conduct teleconferences, online meetings and video calls to collaborate more effectively than ever before. This improved scope of enhanced collaboration and flexibility plays a vital role in the success of a business by making its employees more efficient and productive too.
Better Marketing Strategies
Due to the availability of modern mobile marketing solutions, a business can present its products or services on their mobile phones. Which means, customers can easily and quickly inquire about their favorite products like speedmaster either by using the mobile app of a business or by browsing the responsive corporate website on mobile browser. Small businesses and big organizations are investing more money in mobile marketing tactics like responsive websites, mobile apps, social media and chatbots etc. to widen their reach. Companies are also working on personalized mobile marketing techniques to provide their customers with the right products or services whenever they search for something.
Improved Communication
Mobile technology is more than making calls and texts. Plenty of social media apps, instant messengers, project management solutions and collaboration tools are out there that companies can make use of to improve communication inside and outside the business. Smartphones and other mobile devices allow employees and other business concerns to stay connected even while on the go. The ease of business communication offered by texting, social networking and email has not only made communication inside the business easier but also has made the communication with customers easier than ever. In results, a business can build strong relationships within the company and outside of business by making use of the latest communication solutions.
Better Customer Service
Mobile technology has played a significant role in improving customer services. As everyone is using smartphones not only to make calls and text, but to surf the web as well when it comes to find useful details and information about products or businesses. That is the reason, businesses are focusing more on mobile technologies to provide their customers with great services and experience. Mobile responsive websites, mobile apps, social media platforms and chatbots are the great mobile tech solutions that any business can invest in to improve customer services. By using all these solutions and tactics, companies can keep their potential and existing customers engaged in best possible way.
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Nigeria Set To Host International Conference On Biotechnology
The Director-General of the National Biotechnology Development Agency (NABDA), Prof Abdullahi Mustapha, has disclosed that Nigeria will be hosting International Conference on Biotechnology in June.
Mustapha, who made the disclosure recently in an interview with The Tide’s source in Abuja, said the conference would take place in June, adding that the agency was determined to introduce new things for the benefit of Nigerians.
“That is why we are organising this international conference where people across the globe will showcase what they are doing in their various countries in biotechnology. NABDA will also showcase what we are doing and had been doing to engage all our people in the country”, he said.
According to him, the conference would offer a platform where industries, private organisations, universities and others would have the opportunity to showcase their works.
The Director-General said the conference would be tailored around environment, industry, agriculture, genomics and bioinformatics as well as health.
Mustapha disclosed that he had inaugurated a committee toward organising the conference, adding that it had started work.
“The Nigerian policy on biotechnology was prepared in 2000, and I have seen that its about time to effect a change.
“This is imperative because the world is moving fast from what was regarded as the norm to a certain level of precision and accuracy in terms of investigations and deliverables”, he added.
He continued that Nigeria could meet up with advanced countries’ biotechnology as it could boast of scientists and experts.
“Whatever document we are going to produce is going to look at Nigeria and its projects in the next five to 20 years. This policy is what will drive Nigeria’s biotechnology to success”, he said.
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Expert Tasks Female Journalists On Content Creation
A digital media expert, Mr. Chimodo Paul, has charged female journalists in Rivers State to generate good contents in order to carve a niche for themselves in journalism.
He gave the charge at a one-day capacity building workshop held last Thursday, at the NUJ Press Center, Moscow Road, Port Harcourt.
The workshop, tagged, “Maximizing New Media Platforms: Upscaling Digital, Entrepreneur Skills of Journalists”, was organised by the Step-up for Women in Journalism Initiative (SWIJ), with support from Wole Soyinka Centre for Investigative Journalism (WSCIJ) and the Nigeria Union of Journalists (NUJ) Rivers State Council.
Paul urged the women to upscale their digital skills in order to enable them improve their career prospects and earning potentials.
He expressed dismay that ego had prevented some veteran journalists from upscaling their digital skills, which, he said, had deprived them from reaching their full potentials and becoming visible in the present new media era.
He also urged those stucked in old fashion media to start maximizing the social media tools.
The women was further challenged to invest in themselves by acquiring good digital gadgets, subscribe to online trainings, sponsor their good contents on social media platforms.
“Most journalists do not know how to maximize the new media platforms yet. Ego and pride is not allowing them to learn digital tools. This is the major reason they are where they are and it’s not helping to build and improve professional competence in this new media era”, he said.
He insisted that journalists must identify the social media tools that aligns with their line of job and build presence on it to gain from opportunities that abound from such tools.
“Social media has made it easier for journalists to collaborate on stories with other journalists, photographers, and videographers. Collaborations can help journalists reach a wider audience, tell more complex stories”, he stated.
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Expert Wants Telcos To Prioritise Improved QoS
A Science, Technology and Innovation (STI) Policy Advisor, Mr. Jide Awe, has urged telecommunication operators to give priority to improving Quality of Services (QoS).
Awe, who is also the Founder of Jidaw.com, made the appeal in an interview with newsmen in Lagos State, recently.
He said it was necessary to improve the current poor QoS using strategic investment in infrastructure to support current and future needs.
Awe said the future needs included increased number of users and increased traffic volumes of transactions among others.
“Customer journey has evolved significantly over the years, largely influenced by the advancements in telecommunications technology.
“Customers now expect seamless and uninterrupted connectivity across multiple touchpoints, be it through their smartphones, laptops, or Internet of Things (IoT) devices”, he said.
Awe also noted that the telecoms industry was plagued with right-of-way charges, multiple taxation, and insecurity of telecoms infrastructure.
According to him, addressing these challenges is essential for consumer protection to ensure QoS standards are met, and that consumers receive the promised level of service quality.
The policy advisor added that solving the issues would also help in promoting affordable broadband services.
On the role of the Nigerian Communication Commission (NCC) as a regulator, he said the NCC needed to adopt an innovative, supportive, and visionary regulation approach that appreciated the importance of innovation and expansion.
“As new technologies continue to emerge, regulation cannot afford to be static. NCC should inculcate a spirit of innovation and growth in the sector.
“Innovative regulation helps to cultivate an environment that attracts investment to propel sectoral growth. Investor-friendly initiatives, simplification of regulations, strategic and disruptive thinking/approaches are crucial”, he said.
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