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Nigeria’s Entertainment Industry In 2017 …Policies, Achievements

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The entertainment industry in Nigeria has come a long way with remarkable achievements since the beginning of the Present administration in the country. According to a recent report, the Nigerian media and entertainment industry is currently estimated at $4 billion and still growing.
The entertainment and creative services department is one of the newly created departments in 2017 out of the old department of culture, for effective administration of culture in Nigeria given dedicated attention to the nation’s entertainment and the creative sector.
The main policy thrust of the entertainment and creative services department are to develop the sector in order to contribute to the Gross Domestic Product (GDP). The department is charged with the following: Formulating policies on entertainment, promoting private/public collaboration in the development of the entertainment industry and providing the regulatory frame work for the entertainment sub-sector.
Other functions include: packaging the entertainment content of the country, generate employment and create wealth for the youths, Developing and promoting cultural festivals and carnivals, relating with Nollywood for advisory services, overseeing the activities of the National Troupe of Nigeria and the National Threatre, provide structure for entertainment and creative sector in Nigeria for proper coordination among others.
Overtime, the government has engaged stakeholders in the creative industry having acknowledged the potentials of Nollywood as a money spinning sector that could help boost the nation’s economy. One of the major steps taken by the federal Government in this direction was the decision to give a tax break for the creative industry.
The gesture which was in fulfillment of the promise made by the Vice President, Prof. Yemi Osinbajo represented by the Minister of Finance, Kemi Adeosun at the opening of the creative industry financing conference in Lagos to grant the industry pioneer status.
This was greeted with excitement on the part of the stakeholders who described it as a welcome development. However, it has been observed that the present administration of President Muhammadu Buhari is concerned on creating an enduring structure for the industry rather than splashing money on its stars.
A pointer to this claim was the creative industry financing conference held in Lagos between July 17 and 18 2017 and had in attendance major stakeholders within and outside the shores of Nigeria.
The conference was geared towards taking the industry into a golden era of smooth access to short and long term financing, world class management as well as local and international distribution.
The conference became an eye opener for the stakeholders as they realized how much lack of access to financing is stunting the growth of the creative industry. The confab was a follow up to the landmark National summit on culture and information to chart a new path for the industry.
These are pointers to the genuine intention of the present administration to make entertainment industry an alternative to oil and gas in Nigeria.
Recently, the National Film Corporation (NFC), the Nigerian Copy Right Commission (NCC), the Nigerian Film and Video Censors Board (NFVCB) and the Nigerian Broadcasting Commission (NBC) jointly endorsed the establishment of the National Film Development to tackle the lack of funding for Film Production activities in Nigeria.
So far, the Nigerian entertainment industry has recorded tremendous growth in the past one year. This is as a result of the active involvement of both the government and the private sector. Not quite long, the Federal Government released about 420.2 million to the movie industry to improve and support aspiring practitioners.
Another area where the present administration recorded significant break through is the war against piracy. The regulatory body NFVCB in collaboration with its sister agency NCC and the Nigeria Police set up a National taskforce to clamp down on movie pirates.
The Task Force has made several arrests while other pirates are being prosecuted in various courts across the country. This move has led to the reduction of the nefarious activities of pirates in the industry.
It is on record that Nollywood has defiled the pirates and economic recession in the country and has grossed an amazing N1 billion from a record of 50 indigenous movies in 2016. The figure represented nearly 30 percent of the N3.5 billion generated from 28 cinemas across the country including movies from Hollywood, Bollywood and other countries.
Films like the wedding party, a trip to Jamaica, wives on strike, ’76, Okafor’s law, the CEO and 93 Days all shettered box office records. From all indications, the industry has not fared badly in the last one year growing from strength to strength with the government providing direction which has been lacking in the industry over the years One can also acknowledge the pioneering role the present administration has been playing in repositioning the industry for a better performance.
Despite these achievements, some stakeholders are still of the view that the industry is largely self sponsored and private sector driven and that there is much to be achieved if the government would sustain its growing interest in the industry.
According to former President of ANCOP, Alex Eyengho “the government should have a clear plan to further deepen Nollywood’s global presence through mounting Nigerian pavilion at major international Film festivals in addition to ratifying and domesticating all relevant Wipo treaties signed since the early 90s. We should also go into immediate co-production treaty arrangement with other film producing nations, this way we shall rule the world”.
Apart from films, the music industry is equally doing very well both in the local and international scenes. The industry has grown from taking little steps to giant strides. Thanks to the creative young Nigerian artistes who have kept the fire burning without relenting. They are about the best music makers across Africa. Some of them are brand ambassadors of multi billion Naira companies and had placed them on global scale.
Artistes like AboloreAdegbolaAkande also known as gice has performed in different concerts both home and abroad especially at the 90th Nelson Mandela birthday tribute concert where he sang his popular song KongoAso in London. He was the winner of 2008 Hiphop world award. Other Nigerian music stars who have won prestigious international awards, are wizkid, Davido, p-Square, 2 Face, D’banj etc.
It is not a surprise that music is a multi billion dollars industry and one of the highest paid industries in the World. Artistes make money through endorsements, albums sales, tours and concerts as well as other business ventures.
Another sector of entertainment, stand up comedy has become a profession with a vibrant and lucrative approach in Nigeria. The country also parades internationally acclaimed comedians such as Basket mouth, Julius Agwu, I go dye etc.
Despite all odds, the fact still remains that entertainment has not only contributed to the economic growth of Nigeria, it is also playing a major role in the rebranding and laundering of the country’s image abroad. Entertainment is an important part of the society. That could be likened to goose that lays the golden egg.

 

Jacob Obinna

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Big Brother Naija 2022 Kicks Off, July 23, 24

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On Saturday, July 23 and Sunday, July 24, the most watched Nigerian reality TV show, Big Brother Naija will kick off for a seventh edition. The show would get fascinated Nigerians talking again and produce the next coterie of superstars before they are put aside for another set of reality stars, then the cycle continues.
While the reality show has given former contestants the opportunity of a lifetime to see beautiful cities across the globe and travel beyond the shore of Nigeria, more-often-than-not, once the buzz dies, they are left to fend for themselves and rediscover their steps.
Should a prospective reality star go into the house without a proper plan for himself or herself once the show comes to a conclusion, they would be back to square one.
The pampering and fending in Big Brother’s House is only for two-three months, then the media team of the reality show takes care of their image and publicity for the next calendar year before they are allowed to dip their feet into the sea immediately after the reunion show of that season comes to a conclusion.
Once they are back to reality, they have to begin to struggle for endorsement deals, creating a more resourceful career path and becoming a person of value which was their initial aim and objective prior to heading into Big Brother’s House. However, they get lost in the excitement of being talked about for several weeks then fade away into obscurity.
It’s barely a year since WhiteMoney emerged winner of the 2021 Big Brother Naija Shine Ya Eyes edition, albeit, his music career is yet to take off. Life outside the ‘kitchen’ is a different reality, when the fans are no longer watching, it is onerous to carve a career for oneself.
Also, she has continued to remain relevant on social media due to her value. Should she be able to evolve, she would attain her utmost potential.
Meanwhile, housemates such as JayPaul, Arin, Tega Dominic, Beatrice, Adeniyi Lawai, to name a few have been unable to carve a niche for themselves. As a matter of fact, they fizzled out prior to the conclusion of the show. Moreover, they had no storylines during the recently concluded BBNaija Shine Ya Eyes show; collectively, the show was weak.
This is why you do not enter the Big Brother competition with a ‘dream’, most times, it ends up being a ‘pipe dream’. The winner of the 2020 BBNaija Lockdown edition, Laycon showed the world what he was made of with his content and strategy.
Nobody saw him coming, he delivered a gauntlet attack on Nigerians. Gave Nigerians and viewers across the globe a fascinating show on television, then his music projects did the magic outside of the house.
In 2020, you could not escape Laycon. He was everywhere and won the show by a fine margin. The prospective housemates should learn from him, going into the competition means you are building on a foundation you already designed for yourself, your team and most importantly, the brand
Alot of reality stars go into the competition with a ‘vague dream’, abstract to say the least, then they are surprised when nobody buys into their agenda or ploy.
What prospective housemates need to know?
On Saturday, July 23, Nigerians will be introduced to a new set of reality stars. The number of housemates is yet to be confirmed, however, by Sunday night viewers would become more familiar with the direction of the new sea

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Sensational Bamidele, Others Perform At Rivers United FC’s Reception In PH

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It was an exciting moment for players of Rivers United FC, as  the Rivers State Governor  Chief Nyesom Wike  announced $20, 000  largesse  and  two weeks trip to  Madrid to members of the team  at the , Government House, Port Harcourt yesterday.
This follows their(team’s)  victory as they emerged Champions of the 2022 Nigeria Premier League (NPL) Champions and winning the Continental ticket for the  Confederation of Africa Football (CAF) competition.
The occasion witnessed  entertainment  by   Sensational   Bamidele and  the  Abara Cultural Group  of Bonny with their colourful performance.
Wike  who rewarded the players  during a grand  reception commended the team for their outstanding performance and commitment to  their chosen career.
According to him,  the trp to Madrid would further prepare the players for the task ahead, saying that winning the league is good but there is a bigger challenge ahead of them which they must double their efforts to achieve.
“ The  government is ready to give its full Support  and the necessary motivation to  enable them achieve  the  desired results when the chips are down,” he added.
Earlier, the state Commissioner for Sports, Barr. Christopher Green had said that Rivers United has broken  records by winning the highest goal scorer award and best Coach of the season, saying that the victory is possible due to the support and motivation given to the team by  the State Governor, Chief Nyesom Wike.

By: Nancy Briggs

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Kizz Daniel Makes History On Boomplay

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Nigerian Afrobeats maestro Kizz Daniel has made history on Boomplay by becoming the first artist to reach 300 million streams on the platform.
Kizz Daniel
This feat makes Kizz Daniel the most streamed artist on Africa’s leading music streaming platform. The announcement was made on Wednesday 13th July 2022 on Boomplay’s social media accounts.
This sensational feat is a testament to Kizz Daniel’s fame and acceptance across different demographics. It also captures the impressive increase in streaming culture in Nigeria which is a positive for stakeholders in the Nigerian music industry.
Kizz Daniel is enjoying a stellar 2022 with his collaboration with Tekno ‘Buga’ enjoying huge domestic and international success. The sensational singer is currently on a 10-city tour of the United States and fans have turned out impressively for his shows. And with talks of an album on the way, Kizz Daniel is likely to retain his crown as the king of Boomplay.

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