Business
ARIAN Urges Members To Deepen Insurance Penetration
President, Association of Registered Insurance Agents of Nigeria (ARIAN), Mr Gbadebo Olamerun, has urged insurance agents to leverage on the internet and social media to deepen insurance penetration in the country.
Olamerun spoke at the ongoing 7th Annual Conference and General Meeting of the association held last Thursday in Lagos.
The Tide source reports that the theme of the conference is ‘Achieving Financial Stability in Nigeria: Role of Insurance`.
The ARIAN boss said practitioners cannot do today’s job with yesterday’s strategies and still be in business tomorrow.
Olamerun said the dynamics of insurance business climate had changed.
“The internet and social media has gradually built itself a multi-billion naira organisation with skyscrapers and head office built in the cloud, without any physical office,’’ he said.
Olamerun said he knew a lady who got a whooping N70 million insurance premium in one transaction deal on Facebook.
“She has never met the man; we could imagine how many bus stops she needed to go through to meet the man if Facebook was a street in Lagos.
“In a nutshell, the business is changing and if we want to maintain our relevance in the industry, we must increase our appetite for knowledge, with taste for great ambition,’’ he said.
Olamerun urged ARIAN members to be reliable and relevant for insurance to grow in the country.
Speaking on his agenda for 2017, Oremerun said the association would build more strategic relationship with other arms of insurance to aid its activities in the industry.
“In the next 365 days, we would build more strategic relationship to aid our activities in insurance industry.
“To God be the Glory, we had been able increase our financials to enable us acquire our own secretariat.
“By the first quarter of 2017, we would launch the acquisition of ARIAN estate in Ikorodu and Ibeju Lekki parts of Lagos, which members can take advantage of.
“Likewise, a cooperative society to help support and grow the lines of insurance agent would be launched,’’ he said.
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