Sports
Promotion To EPL Worth £120m For Clubs
Promotion to the Premier League will be worth £120m to both Watford and Bournemouth, according to leading football finance experts.
Watford earned promotion at the weekend and the Cherries all but sealed their place in the top flight on Monday.
Only defeat, a Middlesbrough win and a 20-goal swing on the final day of the season can deny them promotion.
“The reach of the Premier League is extraordinary,” Trevor Birch, of business advisory experts BDO, said.
“It’s now in more than 200 countries and reaches four billion people so Bournemouth, in that respect, is going to be catapulted into the world’s view.”
For Bournemouth, promotion to the Premier League would be their first season in the top flight while Watford return after an eight-year absence.
It is a stark contrast from the administration-hit years of 1997 and 2008 when the Cherries came close to liquidation.
Rob Wilson of Sheffield Hallam University added to Tidesports source that “an estimate for a newly-promoted club is £120m”.
That comes from around “£100m from television and media” as well as “another £20m from commercial revenue” in the form of advertising in the last season before the new £5.1bn Premier League TV deal comes into effect.
Birch added: “They will then also have an enhanced value in terms of sponsorship because you are being broadcast across the world. They will have slight uplift on the stadium revenues but it won’t be significant compared to the TV revenues.”
With a current capacity of 11,700, Bournemouth’s Goldsands Stadium will be the smallest in the Premier League and with a population of 90,300, Watford will also be one of the smallest towns in the top flight.
And while there may be a small uplift, Robert Barnard, who specialises in leisure and hospitality for BDO, says Bournemouth’s stadium capacity will limit any major benefits for the town.
“It’s all relative to the capacity of their ground,” Barnard told our source.
“Yes once it is in the Premier League it will gather a lot more interest.
But at the moment Bournemouth does very well as a south coast town. It benefits from having party conferences, for example, but also has a pretty robust corporate life. There is good demand for the hotels down there.
“If they were to expand there could be a knock-on effect. Bournemouth last year did 78% occupancy so only 22% of its rooms went unoccupied for the year and in fact its performance versus 2013 improved by 8.5%. That shows Bournemouth is not at all dependent on away supporters filling its hotel rooms, it can do it for itself.”
And while the figures of £120m sound extraordinarily large, there was a word of warning for both Watford and Bournemouth.
Giwa FC players celebrating their away draw with Lobi Stars in Makurdi at the weekend
Thierry Henry has called for the return of the away goals rule in the aftermath of the bombastic Champions League semi-final between Inter Milan and Barcelona.
The visitors at the Estadio Olimpic Lluis Companys came within milimeters of clinching the first leg of the final-four clash after former Arsenal star Henrikh Mkhitaryan netted late in the second-half.
But the linesman was quick to raise his flag, and semi-automated offside ruled out what would have been a thrilling conclusion to the high-octane 3-3 draw.
The hosts came from behind twice to share the spoils, chasing Inter Milan from the first minute of the game after Marcus Thuram stunned the Barcelona faithful into silence with his neatly flicked goal.
Denzel Dumfries doubled Inter’s lead 20 minutes later, but it took just three more for the Blaugrana to finally get on the scoresheet courtesy of a moment of magic from teenage starlet Lamine Yamal.
Ferran Torres drew Barcelona level ahead of the break, but Lamal was forced to play catch-up again in the second-half after Dumfries scored his second.
In light of the impressive effort from Inter, Henry wondered if the team should have got more from the fixture ahead of the second-leg at the San Siro.
‘I know it’s been like that for a very time, and we have to accept it,’ Henry said of the removal of the away goals rule, ‘But off air I was talking to Jamie (Carragher), and I was like, “how can you score three goals away from home and you don’t have an advantage?”
‘Away goals for me were massive, you score three goals away and you still don’t have an advantage 0-0 at home,’ Henry shrugged.
UEFA took the decision to scrap the rule which gave goals scored away from home the ability to act as a tiebreaker in the case of level scorelines ahead of the 2021-22 season.
Current FIFA Chief of Global Football Development Arsene Wenger claimed during his time as Arsenal manager in 2015 that the away goals rule ‘encouraged the team at home not to attack’ and that ‘the weight of the away goal (was) too big today’.
Without the rules, the tie at San Siro will go to extra time and penalties to decide which teams books their spot in the Champions League final.
But based on Wednesday evening’s performance, Henry seemed to give Inter a fighting chance against the newly minted Copa del Rey champions.
The 2025 London Marathon set a new world record for the number of finishers despite hot conditions on Sunday for its 45th edition.
A total of 56,640 runners crossed the finish line at the end of the 26.2-mile route, Guinness World Records has confirmed.
The number surpassed the previous record of 55,646 set by the New York Marathon in November.
Hugh Brasher, chief executive of London Marathon Events, said he hoped the high number of finishers inspired people to apply for the 2026 race ballot.
“The London Marathon was already the most popular in terms of ballot entries, with 840,318 people applying for the 2025 race,” he said.
“It is also the world’s largest annual one-day fundraising event with more than £1.3bn raised for charity since 1981.”
The number of people applying for the ballot to enter this year’s race broke the world record of 578,304 for the 2024 edition.
Of UK applicants 49% were female, while there was a 105% increase in applications from people aged between 20-29.
Ethiopia’s Tigst Assefa surged to victory in the elite women’s race in a world record for a women’s only field, while Kenya’s Sebastian Sawe triumphed in the men’s event.
Arsenal boss Mikel Arteta has said that his side will have to do something special in Paris if they are to reach the Champions League final following defeat in their semi-final first leg.
Ousmane Dembele’s early strike at the Emirates leaves the Gunners needing to overturn a one-goal deficit against Paris St-Germain in the second leg at the Parc des Princes next week.
It was an ultimately frustrating night for Arsenal at Emirates Stadium, who failed to convert any of their five shots on target.
“If you want to win the Champions League final, you have to do something special. We’re going to have to do something special in Paris to be there,” Arteta said.
PSG dominated the opening 20 minutes of the match and, while the hosts grew into the game, they continued to be frustrated by the French side’s solid defence, failing to score in a home Champions League match for the first time since February 2016.
“We have a lot of chances to be in that final. As I repeat myself, you have to do something special in the competition to have the right to be in the final. And the time to do it is going to be in Paris,” said Arteta.
Arsenal have not reached the final since 2005-06 while PSG are hunting a first Champions League trophy.
As they did against Liverpool and Aston Villa earlier in the campaign, Luis Enrique’s side relied on Italian keeper, Gianluigi Donnarumma to keep them out of trouble.
The 26-year-old kept a clean sheet and made five saves – including important stops to deny Gabriel Martinelli and Leandro Trossard in one-on-one situations.
“At the end, we have two of our front players one v one with Donnarumma. If they scored the goal it is different. He made the saves, like he did against Liverpool and Villa, and that’s the difference in the Champions League,” Arteta said.
But Enrique says the shot-stopper was just doing his job.
“That’s the work of a goalkeeper, no? Save the team, they work every day for that. In a semi-final, you need all the players,” the Spaniard said.