CARNIRIV has recorded 100 percent. local content unlike the previous events where foreign artistes and contingents dominated the events.
This was disclosed by the chairman, Board of Directors of Rivers State Tourism Development Agency (RSTDA), Hon. Vincent Erinwo, in an interview with The Tide Entertainment at the CARNIRIV village Elekahia on Wednesday.
According to him, this year’s advertorials show that the agency has responded to the yearnings of indigenous artistes by involving them in all the events. He noted that this year’s CARNIRIV tagged “One People, One Nation” is a carnival of local content as musicians and chart topping performers, 23 local government area floats, ten costume bands and visiting troupes from all over the world took part during the one week of intense fiesta.
The chairman said: “RSTDA feels very fulfilled because we have delivered on the mandate given to us by the governor, His Excellency, Rt. Hon. Chibuike Rotimi Amaechi”.
According to him, this year’s carnival is premised on the biggest stage in the South Saharan Africa which by the grace of the governor is going to be a source of employment to Rivers State in the coming years and a source of revenue generation to the agency.
He reiterated that the equipment the agency has will propel other states to have a stage of this nature and they could also hire them and pay the agency.
The chairman also expressed happiness over the large audience that witnessed the various events as the attendance continues to grow on daily basis. He said the event has recorded over 90 per cent attendance which shows that the CARNIRIV is nationally and internationally acclaimed and accepted as the oldest carnival in Nigeria in its current format established in 1988.
Ray’Em Releases New EP, Nostalgia
Raymond Okoro, better known as Ray’Em, a budding musician has released another EP, titled “Nostalgia”, which is a follow up to his previous EP, “In No Particular Order”.
Ray’Em, in a chat with newsmen last Sunday in Abuja, said he wanted to release music that would evoke a nostalgic feeling in his fans and listeners.
The singer who also goes by the moniker, “Ovie Reezy, said “while we all have different life experiences, music is something that places timestamps on those experiences.
He stated that it was possible to travel back in time to those fond memories through music that was made in that time, noting however that it was not the conventional style of making music to feel like old times.
“Where it is obvious that the artist is sampling old sounds, rather the songs on the EP have made use of various elements of music of times past in a subtle and inconspicuous manner.
“From the beats to the chants, the vocalisations, and of course, the lyrics. The feeling is meant to be subconscious,” he stated.
He said that the main idea that drove the project was that he worked with beatsbyMayor, his producer, to make the songs in that way.
“We even used some current trending sounds selections and styles to bring the past to the present. So that what we are doing is not immediately apparent,” he said.
On the importance of this particular “EP”, the Musician said it was important because for the first time “I am boldly claiming my roots as an Ughelli-born artist, and to mark this significance, on one of the songs.
He stated that the subjects of the song are very relatable as they have to do with ambition, individual personality, and money.
”On this project, I truly embraced my personal experiences, my roots and identity, on one of the songs I did a creative rendition of Wizkid’s “Holla at Your Boy” because it’s one of the songs that inspired me to start making music.
”And I wanted to remind myself of that. I am excited to share this project with the world and I do hope people find ways to connect and relate with these songs even beyond the sound,” he said.
Spotify Launches Ad Studio In Nigeria, Jamaica, Ghana, Kenya, Tanzania, Uganda
Spotify, a music streaming service provider, has launched a self-serve advertising platform, Ad Studio, in Jamaica, Nigeria, Ghana, Kenya, Tanzania and Uganda.
The innovative advertising medium has been made available to even more artists around the globe.
Christopher Li, Director of Digital Planning and Products at Live Nation and Spotify Ad Studio, disclosed this in a statement on Wednesday.
Li said Ad Studio is a tool on the Spotify platform that allows artistes, brands and businesses to easily run audio and video adverts.
He said advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time.
“ Never made an audio ad? Spotify makes it easy, you can build a custom audio ad for free, right in Ad Studio, in as little as 24 hours,” he said.
Li said Spotify had already launched Ad Studio in other markets, including America and Europe, and looked forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
He noted that in order to advertise with this tool, advertisers needed to spend a minimum of N100,000.
According to him, Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
“ Reaching audiences with Spotify Ad Studio is efficient and easy, you can decide to target listeners by genre preferences, interests, and context.
“It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort too,” he said.
As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices.
This is where young people are — and where young people go, marketers follow, 71 per cent of Spotify free listeners are under 35 and the median age of podcast listeners is 27.
In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57.9 per cent use music apps- up from 54 per cent last year.
The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z.
Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.
The launch of Ad Studio is another way Spotify is leading the way in audio innovation globally, and providing advertisers with the opportunity to grow their audiences in these emerging markets.
Ebenezer Obey, Shina Peters To Grace 2021 National Festival
The organisers of the National Festival of Unity on Friday said eminent Nigerian musicians such as Chief Ebenezer Obey, Sir Shina Peters, Mike Okri and Yinka Davies would grace its 2021 edition.
The host and General Manager of the National Theatre, Prof. Sunday Ododo, named other musicians to be on stage to include Stella Monye, Kola Ogunkoya and Dayo Kujore.
He said the musicians would be on hand to mentor and give guidance on live band entertainment.
Ododo said the Festival of Unity tagged “Thrillerbandz@theater” with the theme entitled: “Enduring Optimism” is a collaboration between the National Theatre and Evergreen Music Company and would be held from December 10th to 12th.
“The second National Festival of Unity is particularly apt this period of time for us as management of this place, for Nigerians and indeed the entire world.
“We have remained optimistic and that is why we have seen (opportunities) where others might have seen insurmountable challenges.
“We have kept the theatre alive so much that a lot of people wonder at the paradox of the National Theatre being busier now that the complex is locked for renovations than before.
“We have held a series of programmes such as staff trainings, round table engagements with industry stakeholders and corporate partners and other activities,” he said.
Ododo maintained that not minding the challenges confronting the complex, the management had put up courage to forge on and accomplish its mandate.
“This year’s National Festival of Unity will be bigger, bolder, and richer, as we have more time to crystalise the vision, engage more people from the entertainment space and got positive feedbacks.
“There are state art councils are awaiting our invites, while Lagos State Council of Arts and Culture has volunteered to come in as a principal partner.
“On the menu for the grand event, we have music exhibition, dance, drama, comedy, street carnival and more,” he said.
The Special Adviser on Arts and Culture to the Lagos State Governor, Mr Solomon Bonu, said the state saw the need to support the event given its mandate as an avenue to engage the youth.
“Lagos State Government will always identify with things that will have positive impact on its youths hence we are proud to be associated with this event.
“We will always support things that will be beneficial to the youth and help them grow, we have seen many positives in this programme,” he said.
One of the main partners, Evergreen Musical Company, through its Managing Director, Bimbo Esho, noted that the National Festival of Unity was important to the music industry.
“The primary objective of the programme is to showcase the important aspect of our musical heritage for development into a viable cultural product.
“It is to ginger our local musicians who perform gigs at several entertainment rendezvous that dot the national landscape to up their ante.
“The initiative is to boost the composition of meaningful lyrics and lively songs, quality dance styles, stage appeal as well as excellent performance to delight music patrons even beyond Nigeria.
“It is a fact that the entertainment industry is one of sub-groups of our economy defying the recession and meltdown,” he said.
Esho disclosed that the 2021 edition of the National Festival of Unity would be laced with several side attractions that would delight Nigerians.
“As major stakeholders in the development of Nigerian culture, we are duty bound to inspire the expansion and improvement and grow our burgeoning music and entertainment industry, as well as the economy.
“With the competition, where outstanding performers shall win laurel, fantastic cash prizes and musical instruments, many talents shall also be exposed to the record labels.
“No fewer than 50 live bands are expected to showcase their talents to thrill and dazzle the audience and African music aficionados in a relaxed environment.
“We promise an enchanting 12 hours back-to-back session of delights to the audience on the days of the event,” he said.
Event Compere Yinka Davies said she was delighted to be back in the public space after the unfortunate death of her son.
“My fans all over the world should expect something big coming out from me this time after a long period of inactivity,” she said
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