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Unveiling Richest Music Video Directors In Nigeria …As Clarence Peters Tops List

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The time has come when mu
sical video directors are given their right of place in the entertainment industry. Most of them have contributed in catapulting our artistes into the Western world of music. Today every video that surfaces on line or on TV is judged by creativity and imaginable level of the music video director.
Among the richest music video directors are;
(1)    Clarence Peters
Clarence is very strong in the music video game, he still holds sway amidst his contemporaries in terms of creativity. This son of Juju music maestro, Shina Peters as we gathered charges the highest fees to shoot a musical video. Those in the know hinted us that the capital Hull Record label boss, charges more than six million naira to shoot a four minute musical video.
(2)    Sesan Ogunro
This top Nigerian film/music video director has shot music videos for the likes of 2 Face, Sean Tizzle, David. Etc and the least he charges is four million naira.
(3)    Adasa Cookey
He dumped the Telecommunication sector for entertainment and hit pure gold in 2012 when he directed a music video for burn a Boy’s ‘Like To Party”. This music video launched his career. He has worked with DJ exclusive, D’ Prince, Samklef, Ketchup, splash and others.
We gathered that this talented dude’s fees vary. He charges upcoming and established artistes differently, but he will not shoot a video that is less than N1.6 million.
(4)    Matt  Max
Mathew Abiodun Aina also known as Matt Max despite the fact that he has been registering low patronage since he got married, his creativity standard still remains one of the best to beat as the cool dude will never settle for less when it comes to shooting good videos.
It was gathered that he charges N1.2 million and above.
(5)    Moemusa
He is a new guy when it comes to directing music videos in Nigeria. With only five years experience he has shot music videos for some of the biggest stars in Nigeria.
His first notable work came out last year when he directed the EME Video “Get Down Tonight”.
His career blew up from there.
He has since directed videos for Wande Coal, Iyanya, Ice Prince, Fuse Odg, Seyi Shay, May D, Dr. Sid and others. He is one of the most sort after music video directors in Nigeria.
He charges N2m Naira and above.
(6)    Olalekan Buri
Olalekan Buari aka unlimited L.A. started his music video career under the tutelage of DJ Tee. He shot his first video in 2009. He directed Black magic’s RANBOW  in 2011 and REPETE the following year. His big break came last year when he shot Sean Tizzle’s “Sho Lee,” he also shot a video for Tilla Man. Most of his jobs are done outside the country and his fee varies, but those who know him said he will not settle for peanuts.
(7) Jude Okoye
He is the P-Square video director. Since no one else seems to hire him to do their video, no one can say categorically the exact amount he charges, but we are sure that Jude smiles to the bank on every project he executes for his twin brothers.
(8) Patrick Ellis
He is believed to be a creative genuis. He has lent his creative talents to directing outstanding music videos for several top stars that include Wizkid, Rugged man, Olamide, Samklef, 2 Shotz and Brymo.
(9) Godfather
He needs no introduction in the entertainment clan. He stands as the bridge between Nigerian Entertainment and South African Entertainment industires in 2003, he shot a film ‘ADAORA’ in which he brought. In Zack Orji, Racheal Oniga and Stephanie Okereke.
He shot his first music video for a female artiste Ifeoma, followed by FAZE, P-Square’s “Do Me” and he also did ‘Implication’ by 2 Face and the list became endless.
Godfather is always busy with intrnational projects.  He charges heavily according to the currency of the country. In Nigeria his fees runs into  millions of naira.
(10) Kemi Adetiba
She is an award winning director, producer and cinematographer. Though she has not don much when it comes to music video directing; she is no doubt making head lines in the men’s world we gathered that she charges N1.2 million.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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