Entertainment
Behold, Nigeria’s Mega Artistes – How Much They Earn
It is no gainsaying the fact
that most top Nigerian entertainment celebrities and show-biz personalities have been raking in millions of naira from endorsement deals with various corporate organisations, blue clip companies and telecommunication giants across the country. These categories include musicians, comedians and Nollywood stars. In this report, we unveiled some of the celebrities with the most endorsement deals and how much they are worth. They include the following:-
-GENEVIEVE NNAJI:-She is one of the richest actressses in Nollywood and she achieved the feat not only by starring in high budget films, but also by promoting several blue clip brands. Some of the brands she is representing or has represented include LUX, Cintrion Energy drink, Range Rover Evogue, Etisalat, Polo and Amstel Malta.
The Etisalat deal alone earned her N100 million, the polo deal is put in the region of N 70 million, while the Cintrion Energy Drink rakes in 50 million for the super actress.
This excludes her fees in movie roles worth millions of naira.
-DON JAZZY:- Don Jazzy has become a very wealthy man even making Forbe’s List as the richest artists in Nigeria. The CEO of Mavin Records is not only making money from his star studded record label, he also has very lucrative endorsement deals including one with Loya Milk where he got nothing less than N50 million, his N25 million deal with MTN and his mouth watering endorsement with Samsung Africa which rakes in millions of naira.
-WIZKID: His deal with Telecommunications network NTN is worth N45 million, he also has endorsement deals with Pepsi worth about N350,000, he has another endorsement deal with Guiness. No wonder the “Jaiye Jaiye” Crooner could afford to replace his crashed 25 million naira Porsche panamera with a brand new one just two weeks ago.
-FUNKE AKINDELE:- Funke Akindele shot into prominence with the release of her smash hit movie “Jenifa” where she made over N60 million. Since then, she has become queen of endorsements with numerous brands- using her to advertise their products. Her ensorsements include: Vita foam where she got N20 million, telecoms giant, Globa com, Jobberman. Com, Qlichy. Com, Klin detergent, Lagos Inland Revenue Service and Nigeria’s premier detergent, Omo are among those paying the A-List actress mouth watering sums of money to represent them in one capacity or the other.
IYANYA:-After winning MTN Project Fume, in 2008’ Kukere’, Crooner Iyanya made a lot of money from his jaw dropping endorsement deals with top brands. His endorsement deal with MTN is worth N60 million, he also has a $ 350,000 endorsement deal with Zinox computers and a N35 million deal with phone manufacturing company, Solo mobile where he also received a 2014 Pradosuv suv.
OMAWUMI:- She shot into limelight after becoming 1st runner up at the 2007 West African idols. Omawumi is now one of the highest paid female artiste charging up to N5 million per show. She is also one of the singers with the highest number of endorsement deals.
Glo deal is said to be worth N25 million, others include Konga worth between N5 to N10 million Mortein and Malter Guiness.
-TIWA SAVAGE: Apart from her very successful music career, the first lady of Marvin records also has a number of juicy endorsement deals worth several millions of naira. Her MTN deal is reportedly worth N30 million. Other deals include contracts with Pepsi, Forte Oil and Maggi worth millions of naira.
-DAVIDO:- ‘Aye crooner, Davido has deals with MTN Pulse and Guiness Nigeria. While the Guiness deal has not been declared, his MTN contract is reported to have made the ‘Omo-Baba Olowo “N30 million richer.
-BANKY W:- RnB Singer, Banky Wellington, popularly known as Banky W. is smilling to the bank with his jaw dropping N100 milion endorsement deal with samsung mobile as well as his endorsement deal with MTN.
KATE HENSHAW: The A-List Nollywood actress has an endorsement deal with Samsung as the face of Samsung. She has other mulit-million naira endorsements like face of Blessing perfume and face of Onga.
JOHN OKAFOR (MR IBU):- He has been entertaining movie lovers for a very long time . Just recently, he got two very lucrative endorsement deals, one as ambassador for sports betting company, Merry Bet and another one as brand ambassador for GoTV.
SAKA:- He is known for his strange roles in movies. The funny actor is known for his” I don port “campaign and he received a whopping N20 million when he switched from Etisalat to MTN. He also has a lucrative deal with Soul Mate hair cream where he had appeared in a number of their adverts.
D’BANJ:- D’banj’s deal with Glo is said to be in the region of N100 million while P-SQUARE’s endorsement deal with GLO is worth N140 million.
MIKE EZURUONYE:- Just few months after he was dropped as Glo ambassador, Mike ported to Airtel in a very lucrative endorsement deal running into millions of naira.
BURNA BOY AND WAJE: They have multimillion naira endorsement deals as Glo mbassadors while ‘Limpopo” Crooner KCEE and
CHIDINMA are both MTN Ambassadors with lucrative deals worth over N20 million each.
FLAVOUR:- Flavour N’ Abania has become one of the most sought after Nigerian artistes and charges nothing less than N4.5 –N5 million for shows in Nigeria and N8 million to perform at international events. He has multi million naira endorsement deals with well known brands such as Globacom, Harp Larger Beer and Onga seasoning.
Additional report from Bravo Magazine.
Entertainment
World Music Day: Alliance Française Port Harcourt Showcases Talents

The Garden City of Rivers State Port Harcourt at the weekend joined other parts of the world to celebrate the World Music Day, 2025, as Alliance Française showcases talents.
The event which is internationally known as Fête de la musique was held at cultural hall of the Alliance Française was a remarkable concert with memorable experience.
The event brought together music lovers, students, Artistes and members of the community For an exciting evening live performances and cultural exchange.
The Tide Entertainment reports that the world Music Day, which was created 1982 in France by the then Minister of culture, Jack Lang, ‘ Fête de la Musique’ is now celebrated in more than 100 countries every 21st June, marking the first day of summer with free concerts and musical showcases in public spaces.
In Port Harcourt, the Alliance Française honoured the tradition by spotlighting four(4) emerging artistes offering a platform to young talents shaping the city’s contemporary scene.
The audience enjoyed an unforgettable moments as they were entertained by the powerful performances from Preach A, who is known for blending fitness culture with spoken words and rhythm.
Also, artiste Emmayany delivering a vibrant fusion of afrobeat and afro pop. A singer, song writer and a performing artiste with a distinct sound.
Others were Amarachy Uko, a sensational singer with passion for soul , R&B, pop music and afrobeat.
While DJ Prospel closed the night with an energetic DJ set that got the entire hall dancing.
Earlier, the Director, Alliance Française, Port Harcourt Mrs Marina Lacal high lighted the mission of the Alliance Française saying that the event was more than a concert.
According to her, the event was put together by the Alliance Française to promote cultural diversity and foster artistic expression by connecting a long standing French tradition with creativity of the local music scene, adding that the event offerers an avenue for dialogue between culture and generations.
She stated that the event is used to promote professional and bring amateur artistes to limelight via the platform of the Alliance Française which is aimed at promoting the French Language through cultural heritage.
She explained that the celebration is also a broader series of Fête de la musique activities organized by the 10 Alliance Française across Nigeria in sync with concerts held in France and around the world simultaneously.
She further noted that the occasion reaffirms the role of Alliance Française as a cultural bridge, one where French heritage meets the pulses of Nigerian youth.
It would be recalled that no fewer than 19 artistes applied to perform at the event in Port Harcourt, but only four got approval for appearance.
Entertainment
PMAN Set To Implement Performance Levy ‘Tomorrow

The Governor of the Performing Musicians Employer’s Association of Nigeria (PMAN), Rivers State chapter, Comrade Moses Mabadeje popularly known as Mozy B said that the body has announced plans to implement performance Levy on artistes in the state with effect from 21st June.
This was carried in a statement released to The Tide Entertainment, yesterday by the Deputy Governor of the association, Comrade Abiye Howells.
According to the Governor, the announcement was made by PMAN, the only governing body that regulates the music profession in Nigeria, as authorized by the Government of Nigeria, in line with the Trade Union Act.
He stated that those affected by the Levy include (Non members)bands, groups, Hotels, Bars, lounges, Event Centres, show organizers, promoters and other stakeholders hosting events which feature live music performances within the State.
However, the Levy does not apply to members of the Performing Musicians Employer’s Association of Nigeria. (PMAN).
Comrade Moses Mabadeje, explained that this drive is aimed at financing the association and supporting the welfare and interest of musicians as outlined in Article 8 of the PMAN constitution as amended (2023). Consequently, a PMAN task force has been set up to enforce and swing into action to effect this move.
He further said that event organizers, promoters and owners of event centers are expected to comply with this regulation as the Governor has urged stakeholders to collaborate with the association to ensure the successful implementation of the levy and the peaceful co-existence between PMAN and Stockholders.
Nancy Briggs
Entertainment
“French Up Your Career” PH, 2025 :Consul General Of France Harps On Proficiency In French

The Consul, General of France in Nigeria, Laurent Favier has encouraged French Learners to improve their skills on the language, as there are lots of opportunities up for grabs on the job market with fluency in French Language, saying that there are many other career paths which are often less well known to learners of French.
Participants at the “French Up Your Career” event held in Port Harcourt.
Favier who disclosed this during the just concluded third edition of the seminar tagged “French Up Your Career” organized by Alliance
Française, Port Harcourt explained that learning French doesn’t mean adding a language to your resume. It rather provides learners with new opportunities. Irrespective of their area of interest, be it diplomatic and International relations, international development, translation and Interpretation or journalism.
According to the Consul General, it was important to create awareness for young Nigerians in Port Harcourt who desire to have better understanding of how been fluent in French can create diverse career opportunities for users of the languages in Nigeria and the world at large, emphasizing that proficiency in French could possibly make learner a bridge between Nigeria and fast-developing regions.
“You previously heard this morning about how you can improve your French skills. This afternoon you will discover how being fluent in French can provide a significant edge on the job market and lead to professional careers that you may not have even considered before,”
“This event comes at the right time, as it launches the celebration of the richness and diversity of French-speaking cultures, which will mobilize us for more than a month throughout Nigeria and alongside other French-speaking countries,” Favier added.
He further highlighted that French is spoken by over 300 million people across the world, saying that, it’s one of the official languages of the United Nations, the European Union, and the African Union.
“There are many neighbouring African countries to Nigeria ,who have French as one of their primary languages of communication including Cameroon, Chad, and the Democratic Republic of the Congo. So, what does this mean for you as students here in Nigeria?” He asked
“These sectors in which the French Embassy is often mobilized are the business and marketing field for example, as French is often the preferred language in many multinational companies, particularly those in the energy, oil and telecommunications sectors. I’m thinking as well in technology and IT,” he said
He noted that French-speaking countries in Africa are investing heavily in tech, innovation, and infrastructure, revealing that companies in Tech are looking for bilingual professionals to assist with software localization, customer support, and managing projects in French-speaking regions.
“The French embassy is not only mobilized to help learners discover promising sectors. We are also providing our support and expertise in
training teachers and optimizing university programs,” he summed up
Also, the linguistics cooperation attaché, French Embassy in Nigeria, Magaly Losange, who also gave a lecture at the seminar, in an interview with Newsmen said that the main purpose of the seminar was to be more informative and supportive to those who want to make a skill out of French Language,saying that as the linguistics cooperation attaché of the French Embassy it is her duty to promote French language through culture.
She cited traditional stereotypes as a major challenge affecting the growth and development of French in Nigeria, as school, teachers at the primary and secondary level in most cases teach French using the traditional way, where students learn French, but could not put words and grammar together as a skill for communicate.
“French is important. I don’t see French as colonization, l see French as a key to embrace globalization, l hope that learners will be inspired and ready to embrace the global village,” Losange said.
She however said that the French Embassy is working to ensure that equipments to facilitate the learning of French is put in place to enable learners improve their skills fast, which in two to three years learners should be able to communicate with French, advising learners to be intentional with learning the language, through social media and other workable devices to advance their skills for certification and better opportunities.
Highlight of the event which had about 250 participants in attendance was the eloquence award ceremony where students were awarded for their eloquence in French language by the Director, Alliance Française Port Harcourt, Mrs.Marina Lacal alongside the Linguistics cooperation attaché of the French Embassy in Nigeria, Magaly Losange.
After two edition of the seminar it was the turn of the Alliance Française, Port Harcourt to host the Third edition.
It would be recalled that the first edition of ” “French Up Your Career” event was organized at the Alliance Française Lagos on October 23, the second one at UNILAG on November 24, 2024 respectfully.