The billions of fans of soccer’s World Cup, globally the premiere sporting event, will increasingly turn to mobile phones to track the action, according to a Nielsen survey released over the weekend.
More than half of the 27,000 people surveyed in 55 countries plan to follow the popular soccer tournament which is played every four years and begins in South Africa on June 11, Nielsen said in a survey.
Twenty-one percent said they would get information about the tournament on their mobile device and 9 percent would download an application to track the action.
“This event is the biggest in the world of sports by far,” Roger Entner, Nielsen’s senior vice president for mobile insights, said
in a telephone interview.
“In 2010, mobile is really starting to be a medium for soccer fans worldwide to connect with the game.”
The popular FIFA soccer tournament drew more than 700 million TV viewers when it was last played in 2006, including more than 120 million U.S. viewers who watched at least one minute of World Cup telecasts, Nielsen said.
While this is the first such Nielsen survey, Entner said the numbers using cellphones to follow the event will be far higher than 2006.
“The last World Cup, there was no iPhone,” he said of Apple Inc’s <AAPL.O> popular smartphone introduced in 2007.
U.S. smartphone penetration has surged to 22 percent from 3.8 percent four years ago, he said.
In France, Germany, Italy, Spain and the UK the rate has grown to a range of 21 percent to 36 percent from 4 percent to 10 percent in 2006.
With more powerful, faster devices and networks, those growth trends will only continue with widespread mobile video and TV
being the next step, Entner said.
Of those surveyed, 51 percent said they intend to follow the tournament, including 84 percent in Brazil, 83 percent in Argentina, 76 percent in South Korea, 75 percent in Italy and Portugal, 69 percent in Zambia and almost two-thirds of the people in China, Nielsen said.
“It’s mind blowing. It really shows how it is a global phenomenon,” Entner said.
“We see some of the highest intended usage rates actually coming out of the Middle East, Africa and the Pacific Rim.”
Countries with high planned cellphone use to access World Cup information include Venezuela (27 percent), United States (23 percent) and Brazil (21 percent), Nielsen said.
In fact, in every country in the Middle East and Africa where people were surveyed, the rate was between 22 percent and 30 percent.
“People intend to use mobile to supplement their hunger for information about the game,” Entner said. “If you can’t watch the game live, you’re going to follow it through your mobile device.”
The rates in Europe were far lower — 3 percent in soccer powers Germany and Spain — which Entner thought made sense given most of those countries were in the same time zone as the World Cup and had a higher penetration of TV sets, meaning fans could watch the game live more easily.
Finally, 34 percent of those surveyed picked Brazil as the likely Cup winner, easily outdistancing Argentina, England and Germany.
Entner is rooting for his native Germany but has picked Brazil.
World Cup 2022: Man Killed In Iran Celebrating Team’s Loss
A man is reported to have been killed by security forces in northern Iran, as anti-government protesters publicly celebrated the national football team’s elimination from the World Cup.
Activists said Mehran Samak was shot in the head after he honked his car’s horn in Bandar Anzali on Tuesday night.
Videos from other cities showed crowds cheering and dancing in the streets.
Many Iranians refused to support their football team in Qatar, seeing it as a representation of the Islamic Republic.
State-affiliated media blamed hostile forces both inside and outside Iran for putting unfair pressure on the players following their 1-0 loss to the USA in the final group game.
The players did not sing the national anthem before their first game, a 6-2 defeat by England, in an apparent expression of solidarity with the protesters.
But they did sing at the Wales game, which they won 2-0, and at the politically-charged showdown against the USA.
Some protesters saw that as a betrayal of their cause even though there were reports that the team came under intense pressure from Iranian authorities.
The unrest started 10 weeks ago following the death in custody of Mahsa Amini, a 22-year-old woman arrested by morality police in Tehran for allegedly violating the strict rules requiring women to cover their hair with a hijab.
Authorities have responded to what they have portrayed as foreign-backed riots with a violent crackdown in which the Norway-based group Iran Human Rights says at least 448 people have been killed, including 60 children. More than 18,000 others are reported to have been arrested.
Belgium Out Of W/Cup
Belgium have been knocked out of the World Cup at the group stage as Croatia progressed at their expense with a goalless draw in Qatar.
Roberto Martinez’s side, who finished third in Russia four years ago and are ranked second in the world, have had a disappointing tournament with just one win and one goal in their three matches
They produced another lacklustre display against Croatia despite knowing victory was necessary to progress to the last 16.
Substitute Romelu Lukaku had numerous chances in the second half but his failure to convert any sealed his country’s fate.
Lukaku, searching for sharpness following injury, hit the post from in front of goal, poked an effort wide when well-placed and reacted too slowly when the ball hit him in the six-yard box in stoppage time.
Croatia, finalists in 2018, got the point they needed to progress from Group F as runners-up, with Morocco taking top spot thanks to a 2-1 win against Canada.
Zlatko Dalic’s side will face the winners of Group E , which is currently Spain, in the last 16.
Belgium players fell to the turf at full-time as their supporters behind the goal politely applauded them off the pitch.
Lukaku, who replaced Dries Mertens at half-time, came into the game with intent and immediately brought energy and purpose to his side.
But his missed opportunities in the second half proved costly, with each one bringing an audible collective groan from the stands and the on-loan Inter Milan striker punched the dugout in frustration after the final whistle.
Croatia were not especially convincing, their most threatening moment was a first-half penalty award being ruled out by VAR because of an offside infringement in the build-up – but did enough to secure progression.
They did however look a level below what they showed to reach the final in Russia four years ago and their celebrations were fairly subdued after scraping through.
Germany Crash Out Of World Cup Despite 4-2 Defeat Of Costa Rica
Germany crashed out of the World Cup at the group stage for the second time in succession despite a 4-2 win against Costa Rica on Thursday.
The four-time World Cup winners came into the match needing a win but were also relying on the result of Japan’s game with Spain to progress.
But the Germans were eliminated due to goal difference as Japan followed up their defeat of Germany with another shock result by beating Spain 2-1.
Germany took an early lead but briefly fell behind in the second half as coach Hansi Flick made a flurry of changes, reacting to the live score of the Japan v Spain fixture.
The Germans started positively, with Flick’s all-Bayern Munich front line turning the screws early, battering the Costa Rica defence before Serge Gnabry got his head to a curling cross from Leipzig defender David Raum after 10 minutes to open the scoring.
Midfielder Leon Goretzka almost doubled Germany’s lead just five minutes later but his header was directly at Keylor Navas.
Complacency began to creep into Germany’s game. Keysher Fuller, Costa Rica’s goal-scoring hero in a 1-0 win against Japan, forced Manuel Neuer into a fingertip save after some half-hearted defending from Raum and Antonio Ruediger.
Flick moved Kimmich back to his familiar defensive midfield position at half-time, bringing on Lukas Klostermann at the expense of Goretzka, who like Kimmich started the match on a yellow.
Just seven minutes into the second half, word crept around the vast Lusail Stadium that Japan had scored two quick goals to take the lead against Spain, a result which would force Germany out of the tournament.
Flick reacted immediately, bringing on Niclas Fuellkrug and taking off another midfielder in Ilkay Gundogan.
Germany appeared disjointed as Costa Rica went on the counter on the 58-minute mark, the ball rebounding off Neuer and into the path of Yeltsin Tejeda, who slammed it home.
Flick continued to chase the game, making more changes but it was Costa Rica who scored next when Juan Pablo Vargas tapped a free kick past Neuer to put his side past Spain and into the Round of 16. The goal was later recorded as an own goal.
Germany hit back minutes later through Chelsea forward Kai Havertz to draw level.
Havertz scored again in the 86th minute and Fuellkrug added another in the 89th minute to bring the score to 4-2, but the side’s focus remained nervously fixed on the group’s parallel fixture.
The night ended with Germany losing out to second-placed Spain on goal difference.
It means Germany, who had not missed out on the knockout stages of a World Cup for 80 years until the 2018 tournament in Russia, have been bundled out in the group stage for the second World Cup in a row.
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