Amstel Brand ambassadors traversed the campuses of universities of Abuja, Lagos and the Enugu campus of University of Nigeria recently, promoting the campus premiere of the new AMBO Movie titled, “The Child,” featuring Wole Ojo, winner of AMBO 4 and top Nollywood stars such as Joke Sylva, Alex Usifo and Bukky Ajayi amongst others.
Directed by Izu Ojukwu and set in ancient Benin Kingdom, ‘The Child’ is a story of survival, struggle for power, love and intrigue. It revolves around a Benin town’s expectation of a child promised the community by the gods. The advent of the child will lead to the end of the community’s problems which included drought and recurrent war defeats especially against the Ijogun Army.
Two children born on the same night, one by the widowed queen Ifuseko, played by Joke Sylva, whose uncle, the Iyase (Alex Osifo) is the regent. Another woman gives birth to another son, the rains return, wars are fought and won and a basket mysteriously retains water after the boys are born.
As long as the basket holds water, the community is sure that their special one is still alive. However, there is a very stiff competition between both boys as each tries to prove his childship despite the fact that all have accepted the crown Prince Nosa (or Omo as his mother calls him) as Edake, the special one.
AMBO is the sponsorship platform of Amstel Malta, the premium malt drink that offers an abundance of nourishment and refreshment to consumers with a special low sugar formulation.
Artiste Decries High Cost Of Music Production
A Port Harcourt based artiste and song writer Reginald Bekinbo popularly known as JahReigns has lamented the high cost of music production in Rivers State.
Bekinbo who is also the acting chairman of the Performing Musicians Employers Association Of Nigeria (PMAN) Rivers Chapter made this known in an interview with The Tide Entertainment yesterday.
According to him, the cost of music production in the State is becoming alarming.
He explained that for one to get a music done you will have to pay twenty-five thousand naira (#25,000) for a track and pay an extra amount for fuel where there is no power, saying that this does not get the work done, as the 25,000 fee covers the voiceover only.
“ It is quite disheartening that you pay such an amount for just a track’s voiceover, then you take to another Studio for the Mix and master of the song, which would cost you not less than #20’000 for upcoming artistes at my level. It does not end there each time you go for mixing you have to buy fuel for the mixer which does not include promotion and videoing of the song,” he lamented.
He said that as an artiste, he also has a clothing store just to support his career, saying most singers have chosen the brain drain for themselves and you can not blame them because it is difficult to excel as an Artiste here in the State.
“ It is clear why people go to Lagos to establish their career. Just imagine a situation where someone heard my song and wanted to meet me and some other person told him that if he wanted to see me he should come to Victoria Street, the young man said he thought l should be in Lagos and they eventually found me at Victoria Street in Port Harcourt. Where l have my clothing store. What could be more degrading? Situation like that devalues your person as an Artiste, l mean, it depreciates your worth,” he added.
Bekinbo who recently released a video on one of his singles titled “Ngwanu” said that though the video has not been played in a cable station, could be downloaded from the internet, noting that the cost of shooting and promoting a video or song is alarming.
“ It is not easy at all,, I met the cable guy and he said that for International and Local promo for the video is eight hundred and fifty naira(850,000) while for local, here would cost me four hundred and fifty naira(450.000).
I am yet to afford the fee. If you go to Redem Station to play your audio you will pay not less than two hundred naira, so what we do is to befriend DJ’s and in a studio you have up to three DJ’s you will give them #20,000 and then, make sure to send them callcard at least three times in a month.
He said that if well-meaning individuals in the State would do well to extend helping hand or support the music industry it will go a long way to motivating Artistes in the State.
He however mentioned king of Okochiri, Kingdom, His Royal Father Ateke Tom as an individual and Gravings Records as an organization that have been supportive, saying that each time they to perform for them they made sure to at least take care of them.
“ If the needed motivation is given l tell you, with a million naira we could realize five Million in three months,” he assured.
By: Nancy Briggs
Pheelz, BNXN, Others Make FIFA 23 Soundtrack
Pheelz’s ‘Finesse’ featuring BNXN FKA Buju and Bad Boy Timz’s ‘Skelele’ featuring Olamide, Seun Kuti’s Ku ku Kee Me ft. American rapper Black Thought as well as 2022 Qatar Official world cup song, Hayya Hayya (Better Together) by Davido ft. Trinidad Cardona, & Aisha have been included in the soundtrack for FIFA 23 console game.
The full FIFA 23 soundtrack has been officially confirmed by EA, with over five hours of music in the game in total across its different modes.
The Tide Entertainment reports that the Afrobeats stars will join a long list of other artists spread across the world to make up the Soundtrack of one of the highest-selling video games.
Fireboy DML’s ‘Scatter’ and Rema’s ‘Beamer featured on EA Sports, Fifa 21 official soundtrack.
Introducing the FIFA23 Soundtrack.
Featuring over 100 songs from artists representing 34 countries. Listen now on Spotify.
The VOLTA soundtracks were introduced from FIFA 20. The songs on that mode drive street action with the latest and greatest in grime, electronic, and hip-hop.
With artists including Labrinth, Role Model, and Odesza, the full list of songs in FIFA 23 is something of an eclectic mix.
These customised kits – which are designed to personify each artists’ personality – will be available for players to unlock through certain objectives from 27th September when early access for the game mode launches.
Pheelz and others also designed Custom FUT kits for FIFA 23.
In a press release on Thursday, EA teased: “The carefully curated mixture of hip hop, alternative, electronic dance and pop music transports players directly into the game of street football.”
Artists such as Jack Harlow, ROSALIA, Pheelz and Central Cee have also played a bigger part in the game, designing their own FIFA Ultimate Team kits.
FIFA 23 was released worldwide on PlayStation 5, Xbox Series X|S, PC, Stadia, PS4, and Xbox One on /
Afrobeats Category May Soon Be Added To The Grammy Awards
The Chief Executive Officer (CEO) of Recording Academy, Mr Harvey Mason Junior has disclosed in a press conference in Ghana that the institution is considering the addition of an Afrobeats category to next year’s 65th Annual Grammy Awards.
The Tide Entertainment Reports that TurnTable Charts, a Nigerian chart analytics platform and magazine, tweeted a segment of the conference captured on video, in which Mason says he and other Recording Academy brass “just had a meeting literally about six or seven days ago with leaders from the Afrobeats community” to discuss the potential move.
“We had a virtual listening session where we heard from Afrobeats creators and just talked about ‘What are the different subgenres? What are the needs? What are the desires?,’” he adds. “And my goal is to represent all genres of music, including Afrobeats, at the Grammys.” he said.
Mason makes it clear in the video, however, that the decision is far from final.
“I don’t decide categories,” he explains.
“The categories are decided by proposals submitted by members.
“The members can say ‘Harvey, I want an Afrobeat category…’ So that process has started now. I think the listening session last week was very important, very valuable, and a step towards that path.”
The Recording Academy is now considering an Afrobeats category at the annual Grammys ceremony .
Harvey Manson Jr., the CEO of The Academy, revealed in an interview with the press in Ghana over the weekend.
The Afrobeat music genre was established by the legendary Fela Anikulapo-Kuti in the late 1960s and early 70s, however, it gained international appeal in the late 2010s due to the influence of the genre’s flag bearers- Wizkid, Burna Boy and Davido.
It has become one of the most influential genres across Africa and the rest of the world.
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