Business
DUFIL Set To Launch New Indomie Brands
A popular fast food producer in the Nigerian market, and the producer of Indomie Instant noodles; the DUFIL Prima Food Plc is set to launch into the market a new brand of varieties of its products.
This is part of efforts by the company to maintain its market share in the commity of Instant noodles and fast food producers.
Reliable sources from the company’s marketing unit in Choba, Port Harcourt who disclosed this to The Tide said that the year 2010 will see a significant change and enhancement in the consumer and patrons of the company which will bring about mass appeal and attention to the brand.
The marketing source also hinted that the company’s brand manager, Girish Sharma is well disposed to tackle the creativity aspect required to push the product forward, and described him as a strategist in marketing planning.
He said that his company quite understand the consumer expectations, and has devised plans to respond effectively to such consumers satisfaction at every point and touch, pointing out that Dufil Prima Foods has a reputation for investing heavily in research and development, and will be coming up with new variants and flavours in this 2010.
For almost two decades now, he said his company has been nurturing and feeding its consumers, adding that they will embark on several campaigns in the New Year, and that this is very important in the maintenance of the brand’s heritage.
Corlins Walter