Business
Vitafoam Nig To Diversify For Profitability
Vitafoam Nigeria Plc has embarked on an expansion and diversification programmes in order to sustain its profitable growth and development.
Chairman of the company Mr Samuel Bolarinde stated this recently in Jos, Plateau State while addressing customers of the company on the “Vitafoam Amazing Distributors Recognition Awards 2009.
The chairman who was represented by Mr Bashiru Lasisi, a director of the company said the company initiated the award ceremony two years ago as a measure to stir up competition among its distribution and to encourage outstanding performances.
Noting that the event has lived up to its billing with more and more distributors carting away prizes such as delivery vans, 25kva generators, television sets, fridges and other household items.
The chairman said it has become necessary to take the event to the regions as a measure of respect for their esteemed distributors and also to give majority of the distributors opportunities to participate in the award.
The event held in the company’s regional sales cities across the nation such as: Jos, Kano, Uyo and Benin with the grand finale in Lagos at the weekend.
The chairman said the company has expanded its operations to Ghana and has concluded plans to move into Sierra Leone, in addition to the steps taken to play in the building, construction and oil and gas sectors of the economy with polyurethane Rigid foam products for thermal insulation.
On the company’s strategies to remain the top foam manufacturer in the country and west coast, Bolarinde said the Vitaform Plc in its innovative drive recently launched the “comfort center” a one-stop-shop initiave.
“The comfort center is replete with products for sleeping, standing and sitting comfort of the consumer. To provide customers with comfortable sleep and unque experience of vitality are the various brand of mattresses. Some of them vita supreme, vita galaxy, vitawill, vitasafe and vitaspring mattresses among others” he said.
He assured that the company has remained committed to its promise of delivering quality products and value added services to her teeming customers, which he said is attested to by the award and recognition ceremony.
Commenting on the company’s performance over the years, Bolarinde said that despite the huge challenges faced by businesses globally as a result of the world economic crisis, vitaform has consistently overcame them and remained profitable.
He said that from the last audited result, the company’s turnover increased from N6.15 billion to N8.17 billion while profit before tax improved from N652.28 million in 2007 to N1.01 billion in 2008.