Business
ADVAN Commits N70bn To Improve Economy
The President of the Advertiser’s Association of Nigeria, Mr. Idorenyen Enang, has said that the association committed over N70bn on Advertisement overtime as part of measures to add value to the nation’s economy.
He disclosed this during the association’s annual general meeting and interactive session with members on how to chart a way forward for the association in Lagos on Wednesday.
He said, “ADVAN has spent over N70bn on advertisement overtime, as part of value addition to Nigeria’s economy.”
“ADVAN is committed to keeping its members on the leading edge of marketing trends and best practices. We intend to help the marketing communications community stay abreast of cutting-edge trends and best practices via a comprehensive calendar of seminars and conferences.”
“We want to proactively take stands on public issues and governmental actions that affect marketer’s ability to operate in a free-market society and the larger society”.
He said the ADVAN was repositioned with quality leadership, data compilation, a relationship building and network platform for the provision of forum for advertisers to discuss issues of common interest and influence developmental changes within the industry.
According to him, future programmes highlighted for repositioning of the association include conducting a comprehensive study on electronic media, viewership/listenership based attitude; establishment of ADVAN library and research centre.
Others incude developing strong global affiliations; organizing quarterly member enlightenment programes; periodic member social platforms; annual award for marketing excellence; upgrading of ADVAN facilities, boosting of membership base; and setting up of joint committees on research, media and advertisers.
He said the association had set up four committees to deliberate on various issues, namely: marketing knowledge of ADVAN members, provide access to peer-to-peer networking, agency relations committees, for the exploration of ways of improving client/agency relationships to improve business results.
Others are marketing accountability and effectiveness committee, to focus on appropriate use of brand and sales metrics to optimize expenditure effectiveness; and research committee. These include advertising and marketing research, thereby, focusing on the use of research to innovate by bringing new processes, products and ideas to ADVAN members and companies.
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