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Queen Sono Kicks Off Netflix’s Big Bet On Africa

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Within its first week of release, Queen Sono, Netflix’s first fully produced African original series shot to number one in viewership in several African and Caribbean countries and at a point in its first week, it was ranked 7th on Netflix in the United States of America according to a tweet by the show’s Star, Pearl Thusi.
Netflix itself as par usual declined to share details in the show’s viewership, but there are plenty of clear signs it is putting the building block in place to have a real run that could change the shape of Africa’s entertainment industry.
Queen Sono was led by South African writer-director, Kagiso lediga, and features an African cast and crew. It tells the story of a troubled spy (Queen Sono played by Thusi) who is haunted by association of her mother, a famous Hutti apartheid campaigner.
This is African telling African stories and using the power to decide how we tell the stories. The six episode series, Netflix’s first script to screen African produced series form part of a much larger strategy to have an African audience on the continent, attract international audiences and connect with an increasing influential African diaspora audience in markets across the US, Europe and beyond.
Last year, Lion Heart featuring Nigerian Nolloywood Star, Genevieve Nnaji was Netflix’s first original film in Africa even through the media giant had been buying content across the continent. Infact one of its buys was a South African products called ‘catching feelings’ directed by Kadiso Ledis and also staring Thusi withNetflix looking to expand in Africa.
Queen Sono’s early signs of success are a strong indication of a growing global appetite for stories set and filmed in the continent, directed and starring local African talent. Africans tapping into Netflix’s N15 billion original production and licensing budget would have a huge impact on a sector that while rich in talent does not have access to the type of funding that enables film makers to easily produce contact with the look and feel of international high quality production.
Queen Sono was shot in 37 different locations across Johanesburg including, the CBO, park station and Soweto. Additional filming was also done in Nairobi, Lagos, Zimbabwe and Tanzania. Such production costs exceed the budgets of most film production companies and the continent.

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N20m For Grabs As Burna Boy, Tiwa Savage, Others Contest

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Nigerian social media space is bustling with activities as top Nigerian celebrities drawn from music, movies and football sectors lock horns in an online engagement contest hosted by the Nigerian Social Media Awards whose grand finale is slated for December 11, 2021 at Eko Hotel and suites, Victoria Island Lagos.
     Celebrities competing in the Naija Game of Thrones category are 2Baba, Davido, Burna Boy, Tiwa Savage, Wizkid, Olamide, Don Jazzy and Genevieve Nnaji, while Phyno, Victor Osimhen, Kelechi Iheanacho, King Rudy, Yemi Alade, Funke Akindele Bello, Timaya and Mr. P are contesting in the Naija x Factor category.
      A confirmation of the degree of engagement the celebrities have with their online fans, the contestants involve the fans visiting the website to vote for them to boost the celebrities opportunity to win N20 million grand prize that would be paid to the celebrities to support his/her corporate social responsibility project.
     The project manager Nigeria social media awards, Francis Amirize in a statement said the social media which a few years ago started as a fun spot has today metamorphosed into an opinion shaping part of existence which can no longer be ignored in the marketing of brands projects and personalities.

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Egwu Ogba Holds, August 9

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The Umu-Akoku Family of  Erema Town, Egi in Ogba/Egbema/Ndoni Local Government Area of Rivers State has fixed 9th of August, 2021 as date for this year’s Egwu Ogba festival.
August 9, according to the family source,  falls within eight Nkwo market days from the nineth of July 2021, when the declaration was made.
 The declaration of the date was made by Elder Elijah Obulor on behalf of Elder Andrew Nwaoma who is the eldest member of Umu- Akoku family of  Erema at the ancient Anamaoji play ground.
Speaking earlier in an interview with The Tide,  the oldest member of the Umu-Akoku Family, Erema, Elder Andrew Nwaoma said the festival has no iota of  fetism in it, stressing that it is a celebration of the culture of the Egi people.
Elder Nwaoma said Egwu-Ogba also fosters peace and unity, stressing that it is a celebration of all persons irrespective of their religious creed.
Also speaking, the head chief of Umu-Akoku Royal Family of Erema, Chief Ikenna Obulor said the celebration has remained the same despite the influx of different religions  into Erema.
Chief Obulor said Egwu Ogba brings peace, prosperity and oneness to the entire Ogba Kingdom.
He used the occasion to refute alleged rumour of fighting during the ceremony, stressing that the entire place is peaceful.
The eldest son of Andrew Nwaoma, Bro. Kayedi Nwaoma said the present generation will ensure that the festival does not die.
Also speaking, the Eze Egi of Ogbaland, Eze (Prof) Anele Uzondu Wokoma said Egwu Ogba represents the feast of passover for the Egi people.
Wokoma said the festival brings bumper harvest to the Egi people as well as fosters unity in the Kingdom.

By: John Bibor

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BB Naija Season Six Begins, ’Morrow

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Multi Choice Nigeria, Monday, revealed that Season 6 of the Big Brother Naija Reality TV Show will begin on July 24.
      Disclosing this while briefing journalists, Multi choice customer officer, Martin Mabudu, said that this year’s edition of the reality show would run for 72 days and end on October 3, 2021.
   Recall that Olamilekan Agbeleshe also known as Layon won BB Naija lockdown edition last year. He went home with N30 million cash prize, a two bedroom apartment, courtesy of Revolution Plus, a top of the range SUV from Nigerian automaker, Innoson Motors, a trip to Dublin, courtesy of Guinness and home appliances courtesy of Scan Frost.
  Others are trip to Dubai, packaged by Travel Beta, a year’s supply of Indomie noodles, Munch it and Colgate toothpaste, a year’s supply of Pepsi, a branded chiller trip to watch the UEFA Champions League final and a branded new oppo mobile smartphone.
  In 2019, BBNaija winner, Mercy Eke, won N30 million prize money as well as other mouth-watering gifts.

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