Soundtrack for Nollywood films have always been but after a while, the culture stopped for several reasons.
Larry Gaga, Davido, Chidinma, Vector are some of the music acts championing the new wave of soundtracks for Nollywood productions.
Since the turn of the year, Nollywood has seen an upturn in official soundtrack culture. Larry Gaga is also one of the driving factors in the relatively new niche.
Producers of ‘Living In Bondage: Breaking Free’ and ‘MTV Shuga Naija’ have teamed up with Larry Gaga to produce original soundtracks that can be additional sources of revenue for the respective TV productions. MTV Shuga is known to have produced each season with a soundtrack and music acts like Ice Prince, KCee, Seyi Shay and J Martins have appeared on soundtrack of the youth oriented TV series.
Larry Gaga is taking the lead in 2019 as he’s working with Davido for’Living In Bondage: Breaking Free’, the highly anticipated sequel to 90s hit, ‘Living in Bondage,’ and also with Vector on MTV Shuga Naija 4.
Tunde Kelani, Kingsley Ogoro were some of the leading filmmakers, who ensured they had a soundtrack for their big films in the 90s. [Channels TV]
This follows the template of Hollywood to create original soundtracks that are unique to the film they are meant to support.
This way, the budget is adequately spent and revenue streams can be generated. As in Hollywood movies like ‘Birth of a Nation,’ the soundtracks are not even played in the movie. As a result, in that clime, movie soundtracks generate tens of millions of dollars and platinum certifications – for moving one million units in equivalence of albums sales.
Sadly, Nollywood doesn’t have that structure. Selling movies and music is already a chore. Artists have to scramble for streaming/sales revenue from their music. That is after paying PROs and composers first. This is because the Nigerian clime is not healthy for music sales at this time. Thus, Nollywood producers have rarely explored the idea of independent original movie soundtracks.
From the days of popular soap operas like Papa Ajasco, Super Story, Palace, Everyday People, Family Circle and others, there were theme songs. These theme songs are popular with their audience. However, they were not the true test of original soundtracks.
A genuine original soundtrack has to be a set of specially composed songs for a movie. Nollywood definitely saw a lot of that in the 80’s and 90’s, but not until the late 90’s and the 2000s did original soundtracks have a home in Nollywood. Producers like Late Hubert Ogunde, Tade Ogidan, Tunde Kelani, Kingsley Ogoro and so forth worked with music professionals to craft original songs for their films.
During this period, singers like Mike Nliam, Stanley Okoria, Sammie Okposo, Sola Allyson-Obaniyi and recently Tope Alabi worked with the movie directors and producers to lend their singing abilities to their stories. Their voices became synonymous with the home video era. As they became brands, their sounds also found a place in people’s hearts. However, even with all these stars, most Nigerian producers never film produced independent albums from their movies.
Some of the few who created original soundtracks independent of movies are Tade Ogidan for ‘Madam Dearest,’ and Bimbo Oshin for ‘Eji Owuro’. However, most people simply ignored this avenue to add some notoriety and impact to their movies. OSTs are also a source of additional funds for movies.
Well, a combination of factors the first of those factors is a problem of funding. A few years ago, E.TV Africa used to do a jingle every quarter of an hour. It was frustrating, but it gave us a few facts. One of those facts is that Nollywood movies were made with an estimated $10,000 and under. At the time, $10,000 was between one million Naira and N1.5 million.
Running on such a shoestring, you cannot then afford to expend energy on music that might or might not sell. Sometimes, like with ‘Eji Owuro,’ and Sola Allyson-Obaniyi, the music requires little push to take off, but a lot of times, the music requires great sound, production, mixing and marketing. Those require funds and Nollywood cannot afford it.
This is aided by how dysfunctional the Nigerian music industry is. Record sales are a very unreliable means of revenue generation. It’s already hard enough to sell movies, producers didn’t want to add the additional stress of music when revenue is far from guaranteed.
In other cases too, ignorance played a role. A lot of producers with good, marketable music didn’t just realize that their music can be marketed. One of such examples is ‘Oyato,’ the 2000’s socio-political flick that starred Tony Umez, Omotola Jalade-Ekeinde. The music on that movie was so good, yet it was never marketed independently of the film. Same is applicable to ‘Koto Aiye’ and ‘Koto Orun’, some of the many productions by late actor and producer, Alhaji Yekini Ajileye.
BBNaija 2020: Ka3ina, Lilo Become First Housemates To Be Evicted
Ka3ina and Lilo last Sunday became the first housemates to be evicted from the BBNaija ‘Lockdown’ house.
There was a twist in the eviction show for this year as eviction power is taken away from the viewers and left the fate of the nominated contestants in the hands of their fellow contestants.
The host, Ebuka Obi-Uchendu, further shocked the house when he announced that it was going to be a double eviction. He said this after unveiling Lilo, Eric, Ka3ina, and Praise as the least voted housemates of the week.
Biggie also said this year, all the housemates except the head of the house and deputy will be up for eviction every week, hence, the viewers need to constantly vote to keep their favourite contestant in the house.
For Lilo and Ka3ina, the higher majority voted out Ka3ina and Lilo, who Ebuka announced as the first Lockdown housemates to leave the show.
Lilo is a 23-year-old dietitian based in Lagos, Nigeria. Lilo, as she prefers to be known, is also an entrepreneur and describes herself as “a product of God’s grace”.
Lilo hails from Ibadan, Oyo State, where she attended the Vale College, Ibadan, and graduated from Babcock University in 2018 where she studied food and nutrition.
Kate “Ka3ina” Jones (26) is an entrepreneur from Rivers, Nigeria. She describes herself as a strong woman who wants more from life. Her dream is to be famous and own the biggest luxury fashion brand in the world.
Monarch Calls For Tourism Development In EMOLGA
As the good people of Emohua community in Emohua Local Government Area (MOLGA), Rivers State celebrate the return of peace and harmony in the area, the monarch, His Royal Majesty (HRM), Eze Amb VCB Okor, (Mgbo XII) has appealed to the state government to consider the development of the abundant tourism potentials in the area in order to boost economic activities and generate employment for the youths.
The monarch who stated this during a recent interview with The Tide Entertainment in his palace at Rumuche, – Emohua, disclosed that the community is blessed with historic tourist sites such as beaches, artifacts and rivers which include the Oduoha, Isiodu and Ogbaizari beaches, the new Calabar River, ancient markets and historic land marks among others which he said are tourist attractions that could be harnessed.
He called on investors to utilize the opportunity of the peaceful and enabling environment to invest in the community. He said as a community that is known for her legendary hospitality, conducive weather and arable land, good returns on investment is guaranteed”.
Eze VCB Okor noted that the people of Emohua are reaping the dividends of the peaceful co-existence as it has ushered in a new dawn of development and prosperity as well as security of lives and property. He lauded the financial support and selfless sacrifices of Ohna Sergent Awuse and Ihiechi Olomi who championed the peace process. He urged other well meaning sons and daughters of the community to emulate their benevolence and philanthropic gestures.
The Emohua monach also commended Governor Nyesom Wike on his developmental strides which have transformed the state and restored the lost garden city status of Port Harcourt. He also thanked the governor for carrying illustrious sons and daughters of the community along in his administration as well as his road projects and other developmental initiatives which have given the community a face lift.
PH Fans Celebrate 50 Cent @ 45
American rap star, Curtis James Jackson III, popularly known as 50 cent who hails from Queens, New York City, United States of America, who clocked 45 years recently has been celebrated by some of his devoted fans in Port Harcourt.
According to one of the fans, Maxwell Chinedu, popularly known as ‘Maximum’ who spoke with The Tide in a recent interview, ’50 cent is a role model who has inspired many youths through his exploits in the entertainment clan.
He described him as a “pride of the black race” in America as he has achieved a lot within his 45 years of existence on earth; while another fan, Princewill Reuben, a Port Harcourt based upcoming artiste said, 50 cent inspires him in the music industry as he draws inspiration from his achievements which he described as unprecedented. 50 cent also known as Ferrari F. 50 in the music industry shot to fame when he was discovered by legendary rapper Eminem back in 2002. He became one of the world’s best rappers and rose to prominence with his album titled ‘Get Rich or Die Tryin’. It was produced by Dr Dre. The album was released on February 6, 2003. One of the most-famous songs in the album was in ‘Da clu’b.
50 cent has won several awards including a Grammy Award, 13 Billboard music awards, six world music awards, three American music Awards and four Bet Awards. The veteran rap star has sold over 30 million albums worldwide during his career and was ranked the sixth best rapper (behind Eminem and Nelly) by Billboard.
F 50 has also appeared in the semi autobiographcal film, ‘Get Rich or Die Tryin (2005) the Iraq war film home of the Brave (2006) Rigteous kill (2008) and Den of thieves etc. He is also the executive producer of power on starz and for life on ABC Net work.
He also gained a lot of accolades from his performance in power, he played the role of gang star who was among those who posed a threat to the main character ‘Ghost’ played by actor Omari Harwick.
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