Promoting music today is a totally different ball game from what it was in the past. Previously, it was practically unthinkable for your music to be heard and become a hit if you did not have the backing of a major record label.
This was mainly because you required massive financial backing to enable you to get radio time, television slots, headline at concerts of already popular artists, go on road tours and more. This was something that was not possible for most artists back then.
Interestingly, the music industry was among the first to be hit by the changes brought on by the internet even before other industries began to experience massive disruptions. We can see this in this article here. The status quo had already been disrupted in the entertainment industry, resulting in a proliferation of what we now know as indie labels and independent artists.
One of the major tools that has made it possible for these indie artists to achieve fame and fortune even without the backing of any major record label is music streaming platforms. These platforms allow independent artists to build their fan base on the internet, sharing their songs and receiving likes, followership, shares and collaborations which all result in increased visibility.
With increased visibility comes increased demand for their songs which results in increased song sales, concert ticket sales, merchandise sales and other opportunities. In fact, a lot of them even get pickup by one of the major labels because they’ve shown that they have what it takes to make it in the entertainment world.
There are currently a number of these kinds of platforms, but we will be focusing on one and that is SoundCloud.
What is SoundCloud?
This is an online music sharing, streaming and distribution platform. Here, musicians and podcasters alike can upload their content, making it available for access by a huge audience. These uploads can be listened to, downloaded, shared, commented on, liked and reposted.
This platform offers independent musicians a great opportunity to bring their sound and music to the world without spending an arm and a leg. Everyone on the platform has equal access to the many platform users, so this levels the playing field for all.
Why Should I Choose SoundCloud?
There are a number of benefits that this platform offers. These benefits can be broken into two parts. There is the issue of convenience of use and the second issue which has to do with statistics. You can read about the convenience that the platform offers here: https://www.houstonpress.com/music/necrofier-at-the-secret-group-11332021. We will however focus on the stats in this article.
Entertainment has always been about numbers. How many ears will hear it? How many eyeballs will view it? etc.So, in this regard, what does this platform offers? Let’s quickly enumerate a few of them right here.
A lot of different people use this platform. Some simply come to listen to music that have been uploaded while some others upload their music and also listen to music uploaded by others. SoundCloud currently has over 76 million users who come to the site for one reason or another each month.
The site also has about 20 million musicians who are registered on this site. Having such a huge community of artists, covering practically every known music genre means that collaboration is very easy.
Every month, content from the site reaches over 175 million people from around 190 countries of the world. These are 175 million folks that your music can potentially reach it you know how to go about it. That’s really huge.
This year, SoundCloud announced that it had hit its 200th music upload. This makes it the streaming platform with the most uploads. You can read about it in this blog post. This should tell you that there is something about the platform that has warranted such a huge following.
How Do I Get SoundCloud to Work for Me?
All of the stats we have listed above will not profit you much if you do not know how to make the most of the platform. We will therefore dedicate the remaining part of this article to explaining a few ways in which you can get the most from this platform
It all begins with your profile. This is not something you treat carelessly. Put some thought into what you write here, understanding that it should be something that will pull people in to listen to your work.
This is another very important thing to note. Your profile image as well as your album arts should be very attractive. People will see this before clicking to listen to your song. If the image is not attractive, the chances of getting them to listen to your song will be lower.
Quality of Music
No matter how wonderful your profile and images are, if a person listens to your music and it is horrible, what you will achieve will be negative publicity. It is therefore important to understand that you must ensure you do a good job before trying to promote it.
Tagging is very important when it comes to campaigns online. This is not just something you do for fun. It has to be strategic. You may want to read about it in this article. Properly tagging your work makes it easy for the right people to find it.
If you are a pop artist, tagging your song as pop and also using other related tags will ensure that pop lovers and other pop artists can find you easily. This is very important.
Offer Previews or Free Downloads
This is especially important for very new artists. You should consider offering free downloads so people can really feel your music. As you get more popular, you can begin to offer short previews of your new tracks. These will act as teasers that will get people interested in listening to the whole thing.
It is important that you do not just upload your music and then fold your hands. You need to be active on the platform. Listen to music by other similar artists. Make comments on their work, reposts some, reach out and try to establish some relationships. Doing this will organically attract more people to come check out your page and what you have to offer.
Collaborate with Other Artists
Following from the point above, collaborating with fellow artists on the platform can help build your brand. When two artists come together to do a track, they could easily be bringing their respective fan bases together to support both of them. This becomes more for each person.
Pay for Promotion
While you do all of the above, something else you should really consider is paying to have your music promoted. SoundCloud promotion offers could come in different forms. You could decide to buy SoundCloud reposts, followers, likes, comments etc.
There are companies that offer these services. If for example you pay for 1000 reposts, these will be delivered to you over a specific period. Same goes for likes, comments and followers. This is most certainly a good strategy to adopt if you really want to speed things up nicely.
There is a lot that SoundCloud has to offer you. Carefully take advantage of its many features and with a little help, you may find yourself the next big sensation to have come out of the social media space.
Nigeria Dominates At Sound City Awards Festival
The Sound City (MVP) award festival took place on January 11 at Eko Hotel and Suites in Lagos and Several Nigerian music stars won big at the event. The event which saw the amazing performances from top African music stars including Davido, Tiwa Savage, Tekno and Diamond Platrnz among others left the audience enthralled and excited for what the evening held.
Well as expected, several Nigerian stars shone bright at the event as they snagged awards in different categories. Burna Boy for one emerged winner in the three different categories, while Davido, Fireboy, Teni, Joe boy and Tiwa Savage won an award each in other categories. Rave of the moment, Rema snagged the new MVP award.
The winners are:
– Best new MVP – Rema (Nigeria)
– Best collaboration – ‘Gugulethu’ Prince Kaybee (South Africa)
– Best pop-Joe boy (Nigeria)
– Best Hip hop – Khaligrah Jones (Kenya)
– Best Duo – Dope Nation (Ghana)
– Africa producer of the year-Rexxie (Nigeria)
– Best female (MVP) Teni (Nigeria)
– Best male (MVP) – Burna Boy (Nigeria)
– African DJ of the year-DJ Sping II (Nigeria)
– Digital Artiste of the year – Davido (Nigeria)
– Listeners choice Award-‘Jealousy’ – Fireboy NML (Nigeria)
– Video of the year-Tiwa Savage by Meji Alabi (Nigeria)
– Song of the year -‘Killin Demi Burna boy (Nigeria)
– Meanwhile, the 13th edition of the Headies award which took place at Eko Hotel and Suites witnessed amazing performances from talented acts as well a Nigerian celebrities turning up in style.
Teni and Falz were some of the big winners of the night. While Teni won four awards, for Best Vocal performance (female), Best recording of the year, best pop single and Headies viewers choice awards, Falz bagged three awards for best rap singer, best rap album and album of the year awards.
Top 20 Most Viewed Nigerian Music Videos Of The Decade
The decade in view is between January 1, 2010 and December 31, 2019.
1. Fall by Davido (153 million views): The song is the biggest cross-over Nigerian pop song ever. It charted on Billboard’s digital airplay chart. The weirdness is how the song began charting in the US two years after its release. Cardi B also leaked an unreleased remix to the song.
2.Way Maker by Sinach (136 million views): This is the biggest Nigerian cross-over song ever. It is sung in churches across the world and performed by Kanye West’s Sunday Service Choir.
3.Pana by Tekno (116 million views): In 2016, this song was huge in the US – especially the major cities. Ebro Darden confirmed it in a chat with Davido on Ebro In The Morning circa 2018.
4.Johnny by Yemi Alade (111 million views): This was the biggest pop song by a female Nigerian artist in the past decade. It also catapulted Yemi Alade into superstardom.
5.Mad Over You by Runtown (98 million views): This was the song that defined an entire era of Nigerian music. This era was the heavy Ghana-influenced sound of 2016. It was also the biggest song of 2016.
6. If by Davido (97 million views): ‘Fall’ might have been the biggest cross-over song from Davido’s immense 2017 run, but ‘IF’ started that run.
7. Personally by P-Square (95 million views): This was one of the final mega hits of P Square’s run.
8. Do Like That by Korede Bello (89 million views): A surprise on the list, considering it’s not even close to being Bello’s biggest song.
9. Come Closer by Wizkid (86 million views): This was the second collaboration between Wizkid and Drake. The song was slightly lukewarm in Nigeria, but it was a pivotal part of ‘afrobeats to the world.’
10. On The Low by Burna Boy (85 million views): After Burna’s run with his sixth studio project, Outside, this was his follow-up single and boy, did it blow up?
11.Kontrol by Maleek Berry (76 million views): Despite Maleek Berry’s 2017 run, this is another surprise on the list.
12.Collabo by P-Square (75.5 million views): This was a power collaboration in Nigerian music. Don Jazzy ran a hook with longtime pals, P Square. They were also dramatic in the music video – three men obsessing over a beautiful woman.
13. Bank Alert by P-Square (75.3 million views): This was another one of the final hits P Square had.
14. FIA by Davido (71 million views): In Nigeria, this was arguably Davido’s biggest hit of 2017 – it was as if the song stayed true to its title. Upon release, it went nuclear.
15. Shekini by P-Square (70 million views): This is P Square’s third entrance on the list.
16. Duro by Tekno (68.7 million views): This was the second song on Tekno’s immense 2016 run.
17.I Know Who I Am by Sinach (68.5 million views): This was the Nigerian gospel song of 2015 – everywhere, people make noise.
18. Soco by Wizkid (62 million views): After a fairly lukewarm 2017, Wizkid returned with a bang of bangs. ‘Soco’ was arguably Nigeria’s song of the year for 2018.
19. Aye by Davido (58 million views): This is Davido’s fourth entry on the list.
20.Only You Jesus by Ada (56 million views): The third gospel song on this list.
Davido Goes To Church With Crew
Nigerian music super star, David Adeleke popularly known by his stage name ‘Davido’ recently left many social media visors impressed after he attended church with his cousin, B – Red and his crew.
For many super stars, time is often a luxury with their busy schedule and many confess to not having enough free time to even spend sometimes with their God in their places of worship.
However, Davido proved one can never be too busy for God when he attended church with his boys. He took to his instastory to share videos from his time spent praising and worshipping God in a church.
It was only a few months ago when he proved himself a man who takes his spiritual life seriously as he left social media buzzing with excitement with a video from the naming ceremony of his son on which he was praying for his new born son and fiancée Chioma.
In the video, the ‘Risky’ crooner can be heard thanking God for their lives and for keeping himself and Chioma together as they have known each other since he was 18 years.
He prayed that his son will grow to become a better man and achieve move than he has done.
Meanwhile, the singer has shared some of the goals he intends to achieve in 2020. According to him, he will be adding to his collection of luxury properties, buy new cars, houses and private jets.
The music star also shared a video on his instagram page in which he was spotted with wealthy business mogul, Soso Soberekon who handed him some foreign currencies which the singer sprayed around the living room.
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