Business
‘Bag Of Goodies’Promo, Not A Scam -Dangote …Rewards Rivers Customers With Car, Other Gifts

Nigeria’s leading cement manufacturer, Dangote Cement Plc has said that its on-going national promo tagged ‘Bag of goodies’ is not a scam as speculated in some quarters.
Chairman, Dangote Cement Plc, Alhaji Aliko Dangote stated this in Port Harcourt, Rivers State capital at an event to reward its customers.
A 35-year-old Engr. and businessman, Tochukwu Anthony from Enugu State won the star Prize of a brand new GACs car, while Amadi Richard and Julius Ilabeshi won LED flat screen TV sets a piece. A table top refrigerator was also given out at the brief but colourful event.
Alhaji Dangote who was represented by a Senior Advocate of Nigeria and member of the company’s Board of directors, Mrs. Dorathy Ufot stated that the promo was the firm’s way of giving back to its customers.
He further said that the event was a proof to doubting Thomas’s that the promo is not a scam, pointing out that the company value its customers; which explains why it would not make any promise that it won’t fulfil.
“We are giving out 43 cars nation-wide and other prizes. We are here today to say thank you for your contribution to the growth of our company, Dangote Cement PLC. We value our customers that is why we have brought this promo to Port Harcourt. We value everybody in our value chain system (distributors, wholesalers and retailers) and this our own way of giving back to our consumers.
“On behalf of Alhalji Aliko Dangote, the board of Dangote Cement, the management staff and the entire of the company, we are here to say a big thank you to you to all. The national promo is for real. It is not a scam, it is not a gimmick and not a 419 thing.
Handing over the car keys to the star Prize winner, he said, “This is the car key to our star winner. We are for real. This is proof that we give life changing prizes. If you continue to buy Dangote Cement, the next car may very well be yours.
In her remark, Marketing Director, Funmii Sanni stated that aside the quality product the company offers, it realizes the need to give competitive pricing to maintain the loyalty of growing customers so that they are not lured into buying any other brand of cement.
Sanni further said, “Those in the value chain are the reason the company is bagging a minimum of 800, 000 bags daily. You are very important to us and the reason for this promo tagged bag of goodies targeted at our consumers so that we can say thank in a special way. In every bag there is scratch card and this scratch card has won somebody a car today and other winners as well.”
In a chat with newsmen, Regional Director (South South), Dangote Cement Plc, George Okoro, said we believe in appreciating our customers for their dedication and their loyalty across all members of the channel. We have scheme running for distributors.
Dennis Naku
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