You can’t learn and master SEO within a short period. You will have to be patient. The subject is vast. And the interesting matter is, whenever there’s a change in Google algorithms, SEO trends also change. If you are keen to learn about SEO, you need to invest ample time and energy on the subject.
Right from the inception of SEO, the digital marketers have implemented several online strategies to make sure that their sites would enjoy increased online visibility on the SERP’s. But today, with the growing competition for the market share, it becomes rather complicated for start-up and small-scale businesses to stand in competition with the big business houses and successful online sites. They find it challenging to attract more organic traffic and increase their customer base. However, with the useful options such as paid ads, link building, social media interactions, email marketing and the other, there’s ample help at hand. And all these channels today are supported with other channels like video, image and voice search as well. There’s also artificial intelligence now to add to the list. To know more about this, you can get in touch with Golden Search Advantage.
The one for all and all for one online campaign
The moment SERP got supplemented through link building as well as other initiatives, for generating a considerable amount of significant site traffic; it naturally became evident that merely attracting the online visitors weren’t sufficient. The moment the visitors arrived, they needed to get influenced to spend adequate time to make a purchase, study and fill out necessary forms, respond to a CTA (Call to Action) like submit email id, complete registration, share feedback or download an eBook. The conversion rate optimization is beneficial. It helps in checking those boxes that impacts the online visitors purchasing decision and encourages them in completing a commercial transaction.
Going forward, after a certain point in time the SEO focus started to become all about user experience. It meant that right from the time an online visitor arrives in a site, it is essential for the site to allow smooth site navigation. Also, the content needs to be user-friendly and not verbose. The content should address the customer’s pain points and help in maximizing the leads or sales. Good rankings alone are not sufficient enough to fulfil this target. There are few other tools, such as the PPC (Pay Per Click) ads that can also contribute to making SEO beneficial for a company.
The advent of new search types
Today, the way people make an online search has become essential. It is as crucial as to where they place their online search. The image, voice and video search options are becoming extremely prevalent. It primarily holds true for mobile users. Hence, the conventional campaigns that comprise of the tools mentioned above, will have to incorporate the tools and initiatives mentioned below.
The Significance of Video Search
Today, it is slightly challenging to index a video on Google. There are many ways to maximize your scopes for indexing your videos:
- Make sure you select the correct hosting platform
Choose a platform for your video, based on your objectives. When you do your research ensure that the platform you finally choose comprises of in-depth analytics. It will be required so you can keep track of the evaluation of the objective. A few prominent platforms like YouTube and Wistia contain ways to personalize the entire content, such as alternating the content run-through speed.
Regardless of the platform, a useful video strategy is sharing informative feeds daily. The “how to videos” are best, and they often get a link back to the company site. Ensure that you keep using useful information to customize the content depending on the way customers communicate with the videos. It can help in enhancing the SEO campaigns as well as the site user experience.
- Add in video transcript
Not many people want to make use of headphones and take notes! You need to offer the scope to the online users for downloading a PDF or send an email having the transcript. You can also get the users to sign-up to a form, by making them receive the transcript. It will help in creating a list for assisting other marketing practices, for instance, email marketing. It is also found, that when you place the transcript choice atop the fold, the conversion rates increase.
- Add in a thumbnail
You need to ensure that yours is compelling, customized, relevant, attractive and engaging.
- Add a description and title
Make sure to add description and title! Also, add all the keywords to make the content appealing to read.
- Ensure that the video becomes the page focus
Do you want to ensure that your web page is indexed? If yes, then the concerned page content should be relevant for the video. Furthermore, you also have to get it optimized for better results. Make sure that you reach out to an expert SEO professional or a service agency to get adequate help on this. Being in the business for a long time, they know what’s best for improving your site’s pages.
- Use other SEO initiatives for supplementing
This is an important step because it makes sure that your video gets found in the customer searches.
The functional relevance of voice search
Similar to the manual text searches, the ultimate objective for the voice search optimization is for the voice-activated equipment, which offers good outcome for the users. Hence, the machines will seek relevant and short content to cater to the searchers. Here are a couple of things that you need to remember.
- Make use of the critical long-tail keywords
Such keywords are generally more likely to get indexed instead of the single-word keywords due to the conversational factor present in the voice search.
- Make sure to optimize Google My Business Listing
It is significant information for potential users and it has a chance to maximize your possibilities of getting listed in the SERP depending on the business category or the locality.
- Develop the FAQ pages
It is essential to incorporate the FAQ pages in your corporate site. Such pages easily accommodate the long-tail as well as the conversation keywords, that the voice search bots prefer more. For instance, “Chinese Restaurant” is highly vague. You need to know that a voice search user might ask you, “Alexa, where will I get the best Chinese chicken in Huntington within an hour.” It is essential to cater to these types of queries online.
- You can deploy a well-structured data mark-up
It indicates that you need to use precise schemas. The objective for the optimizers along with content developers is to develop pages that comprise of content snippets. And this could answer the hypothetical questions briefly that the users might ask.
The Advent of Artificial Intelligence
In recent times, the discovery of smart TV’s can identify the choicest titles sources from a film library. A simple line of the film that’s voiced by the user might offer data about the film star cast; mellow the lights in viewers’ room, and provide other options as well.
The world today is opening up new challenges for AI (Artificial Intelligence). How would you or your website interpret this for maximizing customer satisfaction? Alternatively, do you want to strengthen the customer experience? For that, you have the chance to resort to AI to generate customer assistance. You need to select an AI that enables the apps and CRM’s to recognize the tone that the customer has. And this naturally triggers the effective, timely and suitable follow-up actions as well.
It has been observed, that for years SEO has been the root for influencing online searchers to visit specific sites. In addition to foundational SEO there are other secure vertical tools that shouldn’t be left out. It is the support services that have opted-in for aspects like social media, CRO, PPC and the like. Other things to pay attention to here are email marketing and social media engagements. You can also choose to opt-in for the same if you think it’s necessary.
The unified goal of all the above-mentioned initiatives should continue to attain long-term success in online business. Irrespective of the enterprise size, you can get this accomplished simply by first anticipating and then catering to the various user requirements.
SEO has always undergone massive change and will keep on doing so. Hence, it is essential to ensure that the users as well as the companies keep in the mind the above aspects. It is essential that you know about the way SEO has progressed so far and envision your SEO success. Once you do that you need to relay the same to your service provider. An expert service provider will consider all these aspects and come up with the best SEO strategy that works for you. When you follow the best practices, the SEO changes for your own company too are going to be productive.
Zoho Introduces Free Digital Invoice To Empower SMEs
Zoho Corporation, a global technology company yesterday announced its free online invoicing solution, ‘Zoho Invoice’ to further extend the company’s support for Small and Medium Enterprises (SMEs)
The Corporation’s Regional Manager, Africa, Mr Andrew Bourne, said in a statement that the company’s decision reinforced its support for the SME community and would allow business owners to simplify billing and payment processes.
According to him, digital invoice also helps companies receive payments faster.
According to reports that digital invoice makes life easier.
It replaces the tedious processing of paper invoices and manual processes, with an innovative, simple, automatic and secured method of conducting businesses.
Bourne said that Zoho Invoice’s revenue growth had rapidly increased, demonstrating the need for a comprehensive invoicing solution to aid businesses from any industry to shift from manual to digital.
According to him, due to the pandemic, SMEs have decided to modernise their invoicing processes at an accelerated rate.
“We launched Zoho Invoice in 2008, with the goal of providing a fully customisable invoicing solution for businesses of all sizes; since then we have grown to millions of users worldwide.
“Through the migration from paper-based invoicing to digital invoicing we have seen the need for simplified billing to fit the customised needs of the SME community.
“Our roots are centred around helping the SME community which has supported Zoho from the beginning, and we understand the challenges that SME’s have had to undergo that were onset from the global pandemic.
“We hope offering Zoho Invoice for free continues to help businesses rebuild and grow amongst challenging times that they face today and for the future,’’ he said.
Bourne said that to continue the company’s support of the SME community, Zoho Invoice was also offering advanced capabilities such as time tracking, auto recording of expenses and project billing,.
NCC To Strengthen Judicial Collaboration In Tackling Telecoms Challenges
The Nigerian Communications Commission (NCC), in a bid to further protect telecoms infrastructure in the country, has restated its commitment to continue to strengthen collaboration with judicial institutions in Nigeria.
Director, Public Affairs, NCC,Dr Ikechukwu Adinde, made this known in a statement yesterday in Abuja.
The statement said that the Executive Vice-Chairman (EVC) of the Commission, Prof. Umar Danbatta, gave the assurance during a courtesy visit by a delegation of the Kano State Judiciary to the NCC’s Kano Zonal Office.
Danbatta said that the Commission was doing everything within its regulatory mandate to enforce compliance among licencses as well as collaborating with stakeholders to protect telecom infrastructure.
He expressed regrets that some individuals indulged in willful damage of telecom infrastructure, vandalism, telecoms facility theft, and fibre optics cuts, among other crimes.
He said the criminal conspired to degrade the quality of service (QoS) in the country and, since the NCC had no prosecutorial power, the need to strengthen collaboration with the judicial arm of the government at all levels became expedient.
The EVC said that the recently-concluded NCC’s Judges Workshop held in Abuja, was a very important initiative of the Commission to continuously collaborate with members of the judicial arm of government.
He said that it was a good avenue toward updating the judiciary with the trends and regulatory dynamism of the sector with a view to improving their knowledge for effective dispensation of justice.
“NCC does not have prosecutorial power in criminal acts committed by the citizens and licencses which are inimical to the progress of the sector.
“We appreciate the ways and manners such criminal cases are being dispensed by the judiciary.
“This is a testimony to the kind cooperation NCC has been enjoying from the judiciary,” he said.
“The Commission will never fold its arms while unscrupulous citizens cause havoc on telecommunications infrastructure since that affects the quality of service innocent citizens enjoy.
“Therein lies the importance of the judiciary in the work that we have been assigned by the government to do.
“We very much appreciate this cooperation with the judiciary and we are committed to ensure that the cooperation grows stronger and stronger going forward,” the statement said.
The Chief Registrar of Kano State High Court of Justice, Alhaji Abdullahi Ado Bayero, who led the delegation, commended the efforts of NCC in fast-tracking digital transformation of governance and other sectors of the economy.
Bayero said that Judiciary, as a whole, had recognised the necessity and inevitability of digital justice system as well as full integration of ICT-based court system in the administration of justice.
He said that this position was well entrenched in the National Judiciary Information Technology Policy (NJITP), 2021, and was consistent with the NCC’s objective and strategic intervention to advance ICT knowledge and training for various public institutions in Nigeria.
“It is in line with the above that the Kano State Judiciary is determined to explore all necessary avenues and opportunities to integrate ICT-based court systems as well as digitised justice delivery systems.
“This is for efficient and effective administration of justice in the state and we request NCC’s intervention in this regard,” he said.
Some Nigerians In Diaspora Still Rely On Fake News About Nigeria, FG Laments
The Minister of Information and Culture, Alhaji Lai Mohammed, has insisted that some Nigerians in Diaspora still rely on platforms that peddle fake news and misinformation about Nigeria.
Mohammed also said that secessionist groups that are campaigning around the world for their causes have identified some Nigerians in Diaspora to propagate their fake narratives about the country.
The minister stated this when he received members of Nigerians in the Diaspora Organization (NIDO), UK Chapter, in Abuja, yesterday.He urged NIDO to seize the Initiative from those who are bent on painting Nigeria bad in the comity of nations, especially in the area of insecurity.
The minister also implored the organization to leverage its contacts in government circles, parliamentary groups and global think tanks in world capitals to help change the narrative and sweep the carpet off the feet of secessionist groups, insurgents and anarchists who are bent on pushing false narratives to portray Nigeria in a bad light.
Mohammed said, “I want to commend your patriotism and steadfastness, especially for this Initiative, which is aimed at shining a positive light on Nigeria, celebrating the country and contributing towards a better Nigeria. This is what patriots do, not badmouthing their country around the world.
“The Buhari administration considers Nigerians in Diaspora as critical stakeholders in the Nigerian project, hence has done the unprecedented by establishing the Nigerians in Diaspora Commission (NIDCOM), which has been doing a good job in coordinating and providing an organized system of collaborations of Nigerians in Diaspora.
“Thanks to the commission, issues affecting Nigerians in Diaspora have been receiving prompt attention. NIDCOM has also ensured that Nigerian in Diaspora are well informed about the activities of the government. It is therefore alarming and disappointing that some Nigerians in Diaspora still rely on platforms that peddle fake news and misinformation about Nigeria.
“Also, each time Mr. President travels outside the country, he has made the engagement with Nigerians in his host country a regular affair, just as we at the Federal Ministry of Information and Culture have always ensured that we interact with Nigerians when we travel outside the country for official purposes. Unfortunately, the avoidable division among Nigerians in Diaspora in some countries has hampered such engagements. But we will not relent in seeking out and engaging with patriotic Nigerians in Diaspora.
“It is in recognition of the relevance of Nigerians in Diaspora that the secessionist groups that are campaigning around the world for their causes have identified and are effectively using some of them (Nigerians in Diaspora) to propagate their fake narratives about the country, in addition to relying on their financial contributions to fund their nefarious activities. This is disheartening.
“I, therefore, want to use this opportunity to appeal to NIDO to seize the Initiative from those who are bent on painting Nigeria bad in the comity of nations. Yes, we have challenges, especially in the area of insecurity. But this administration has not only acknowledged these challenges, it is earnestly tackling them. I am bold to say that no government in the history of this country has done so much with so little.
“Instead of contributing their own quota to these efforts, all you hear from a section of Nigerians in the Diaspora and their allies back home are fake narratives and untrue allegations of religious persecution, political marginalization, human rights abuses, etc. These are baseless and false.
“As an organized and well connected group, I implore NIDO to leverage its contacts in government circles, parliamentary groups and global think tanks in world capitals to help change the narrative and sweep the carpet off the feet of secessionist groups, insurgents and anarchists who are bent on pushing false narratives to portray Nigeria in bad light. I have no doubt that you will take this call seriously and do everything in your power to change the narrative for the better.
“On our part as government, we are currently re-engineering and ramping up our diplomatic efforts to counter and reverse the narrative, in addition to countering pervasive anti-government propaganda.”
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