Ict/Telecom
It’s Time to Understand the SEO Evolution Curve over the Years
You can’t learn and master SEO within a short period. You will have to be patient. The subject is vast. And the interesting matter is, whenever there’s a change in Google algorithms, SEO trends also change. If you are keen to learn about SEO, you need to invest ample time and energy on the subject.
Right from the inception of SEO, the digital marketers have implemented several online strategies to make sure that their sites would enjoy increased online visibility on the SERP’s. But today, with the growing competition for the market share, it becomes rather complicated for start-up and small-scale businesses to stand in competition with the big business houses and successful online sites. They find it challenging to attract more organic traffic and increase their customer base. However, with the useful options such as paid ads, link building, social media interactions, email marketing and the other, there’s ample help at hand. And all these channels today are supported with other channels like video, image and voice search as well. There’s also artificial intelligence now to add to the list. To know more about this, you can get in touch with Golden Search Advantage.
The one for all and all for one online campaign
The moment SERP got supplemented through link building as well as other initiatives, for generating a considerable amount of significant site traffic; it naturally became evident that merely attracting the online visitors weren’t sufficient. The moment the visitors arrived, they needed to get influenced to spend adequate time to make a purchase, study and fill out necessary forms, respond to a CTA (Call to Action) like submit email id, complete registration, share feedback or download an eBook. The conversion rate optimization is beneficial. It helps in checking those boxes that impacts the online visitors purchasing decision and encourages them in completing a commercial transaction.
Going forward, after a certain point in time the SEO focus started to become all about user experience. It meant that right from the time an online visitor arrives in a site, it is essential for the site to allow smooth site navigation. Also, the content needs to be user-friendly and not verbose. The content should address the customer’s pain points and help in maximizing the leads or sales. Good rankings alone are not sufficient enough to fulfil this target. There are few other tools, such as the PPC (Pay Per Click) ads that can also contribute to making SEO beneficial for a company.
The advent of new search types
Today, the way people make an online search has become essential. It is as crucial as to where they place their online search. The image, voice and video search options are becoming extremely prevalent. It primarily holds true for mobile users. Hence, the conventional campaigns that comprise of the tools mentioned above, will have to incorporate the tools and initiatives mentioned below.
The Significance of Video Search
Today, it is slightly challenging to index a video on Google. There are many ways to maximize your scopes for indexing your videos:
- Make sure you select the correct hosting platform
Choose a platform for your video, based on your objectives. When you do your research ensure that the platform you finally choose comprises of in-depth analytics. It will be required so you can keep track of the evaluation of the objective. A few prominent platforms like YouTube and Wistia contain ways to personalize the entire content, such as alternating the content run-through speed.
Regardless of the platform, a useful video strategy is sharing informative feeds daily. The “how to videos” are best, and they often get a link back to the company site. Ensure that you keep using useful information to customize the content depending on the way customers communicate with the videos. It can help in enhancing the SEO campaigns as well as the site user experience.
- Add in video transcript
Not many people want to make use of headphones and take notes! You need to offer the scope to the online users for downloading a PDF or send an email having the transcript. You can also get the users to sign-up to a form, by making them receive the transcript. It will help in creating a list for assisting other marketing practices, for instance, email marketing. It is also found, that when you place the transcript choice atop the fold, the conversion rates increase.
- Add in a thumbnail
You need to ensure that yours is compelling, customized, relevant, attractive and engaging.
- Add a description and title
Make sure to add description and title! Also, add all the keywords to make the content appealing to read.
- Ensure that the video becomes the page focus
Do you want to ensure that your web page is indexed? If yes, then the concerned page content should be relevant for the video. Furthermore, you also have to get it optimized for better results. Make sure that you reach out to an expert SEO professional or a service agency to get adequate help on this. Being in the business for a long time, they know what’s best for improving your site’s pages.
- Use other SEO initiatives for supplementing
This is an important step because it makes sure that your video gets found in the customer searches.
The functional relevance of voice search
Similar to the manual text searches, the ultimate objective for the voice search optimization is for the voice-activated equipment, which offers good outcome for the users. Hence, the machines will seek relevant and short content to cater to the searchers. Here are a couple of things that you need to remember.
- Make use of the critical long-tail keywords
Such keywords are generally more likely to get indexed instead of the single-word keywords due to the conversational factor present in the voice search.
- Make sure to optimize Google My Business Listing
It is significant information for potential users and it has a chance to maximize your possibilities of getting listed in the SERP depending on the business category or the locality.
- Develop the FAQ pages
It is essential to incorporate the FAQ pages in your corporate site. Such pages easily accommodate the long-tail as well as the conversation keywords, that the voice search bots prefer more. For instance, “Chinese Restaurant” is highly vague. You need to know that a voice search user might ask you, “Alexa, where will I get the best Chinese chicken in Huntington within an hour.” It is essential to cater to these types of queries online.
- You can deploy a well-structured data mark-up
It indicates that you need to use precise schemas. The objective for the optimizers along with content developers is to develop pages that comprise of content snippets. And this could answer the hypothetical questions briefly that the users might ask.
The Advent of Artificial Intelligence
In recent times, the discovery of smart TV’s can identify the choicest titles sources from a film library. A simple line of the film that’s voiced by the user might offer data about the film star cast; mellow the lights in viewers’ room, and provide other options as well.
The world today is opening up new challenges for AI (Artificial Intelligence). How would you or your website interpret this for maximizing customer satisfaction? Alternatively, do you want to strengthen the customer experience? For that, you have the chance to resort to AI to generate customer assistance. You need to select an AI that enables the apps and CRM’s to recognize the tone that the customer has. And this naturally triggers the effective, timely and suitable follow-up actions as well.
It has been observed, that for years SEO has been the root for influencing online searchers to visit specific sites. In addition to foundational SEO there are other secure vertical tools that shouldn’t be left out. It is the support services that have opted-in for aspects like social media, CRO, PPC and the like. Other things to pay attention to here are email marketing and social media engagements. You can also choose to opt-in for the same if you think it’s necessary.
The unified goal of all the above-mentioned initiatives should continue to attain long-term success in online business. Irrespective of the enterprise size, you can get this accomplished simply by first anticipating and then catering to the various user requirements.
Furthermore, you can use online text to voice software to convert all your written text into realistic AI voices. With the help of this tool, you can add voiceovers for your video in different languages.
SEO has always undergone massive change and will keep on doing so. Hence, it is essential to ensure that the users as well as the companies keep in the mind the above aspects. It is essential that you know about the way SEO has progressed so far and envision your SEO success. Once you do that you need to relay the same to your service provider. An expert service provider will consider all these aspects and come up with the best SEO strategy that works for you. When you follow the best practices, the SEO changes for your own company too are going to be productive.
Ict/Telecom
Nigeria Set To Host International Conference On Biotechnology
The Director-General of the National Biotechnology Development Agency (NABDA), Prof Abdullahi Mustapha, has disclosed that Nigeria will be hosting International Conference on Biotechnology in June.
Mustapha, who made the disclosure recently in an interview with The Tide’s source in Abuja, said the conference would take place in June, adding that the agency was determined to introduce new things for the benefit of Nigerians.
“That is why we are organising this international conference where people across the globe will showcase what they are doing in their various countries in biotechnology. NABDA will also showcase what we are doing and had been doing to engage all our people in the country”, he said.
According to him, the conference would offer a platform where industries, private organisations, universities and others would have the opportunity to showcase their works.
The Director-General said the conference would be tailored around environment, industry, agriculture, genomics and bioinformatics as well as health.
Mustapha disclosed that he had inaugurated a committee toward organising the conference, adding that it had started work.
“The Nigerian policy on biotechnology was prepared in 2000, and I have seen that its about time to effect a change.
“This is imperative because the world is moving fast from what was regarded as the norm to a certain level of precision and accuracy in terms of investigations and deliverables”, he added.
He continued that Nigeria could meet up with advanced countries’ biotechnology as it could boast of scientists and experts.
“Whatever document we are going to produce is going to look at Nigeria and its projects in the next five to 20 years. This policy is what will drive Nigeria’s biotechnology to success”, he said.
Ict/Telecom
Expert Tasks Female Journalists On Content Creation
A digital media expert, Mr. Chimodo Paul, has charged female journalists in Rivers State to generate good contents in order to carve a niche for themselves in journalism.
He gave the charge at a one-day capacity building workshop held last Thursday, at the NUJ Press Center, Moscow Road, Port Harcourt.
The workshop, tagged, “Maximizing New Media Platforms: Upscaling Digital, Entrepreneur Skills of Journalists”, was organised by the Step-up for Women in Journalism Initiative (SWIJ), with support from Wole Soyinka Centre for Investigative Journalism (WSCIJ) and the Nigeria Union of Journalists (NUJ) Rivers State Council.
Paul urged the women to upscale their digital skills in order to enable them improve their career prospects and earning potentials.
He expressed dismay that ego had prevented some veteran journalists from upscaling their digital skills, which, he said, had deprived them from reaching their full potentials and becoming visible in the present new media era.
He also urged those stucked in old fashion media to start maximizing the social media tools.
The women was further challenged to invest in themselves by acquiring good digital gadgets, subscribe to online trainings, sponsor their good contents on social media platforms.
“Most journalists do not know how to maximize the new media platforms yet. Ego and pride is not allowing them to learn digital tools. This is the major reason they are where they are and it’s not helping to build and improve professional competence in this new media era”, he said.
He insisted that journalists must identify the social media tools that aligns with their line of job and build presence on it to gain from opportunities that abound from such tools.
“Social media has made it easier for journalists to collaborate on stories with other journalists, photographers, and videographers. Collaborations can help journalists reach a wider audience, tell more complex stories”, he stated.
Ict/Telecom
Expert Wants Telcos To Prioritise Improved QoS
A Science, Technology and Innovation (STI) Policy Advisor, Mr. Jide Awe, has urged telecommunication operators to give priority to improving Quality of Services (QoS).
Awe, who is also the Founder of Jidaw.com, made the appeal in an interview with newsmen in Lagos State, recently.
He said it was necessary to improve the current poor QoS using strategic investment in infrastructure to support current and future needs.
Awe said the future needs included increased number of users and increased traffic volumes of transactions among others.
“Customer journey has evolved significantly over the years, largely influenced by the advancements in telecommunications technology.
“Customers now expect seamless and uninterrupted connectivity across multiple touchpoints, be it through their smartphones, laptops, or Internet of Things (IoT) devices”, he said.
Awe also noted that the telecoms industry was plagued with right-of-way charges, multiple taxation, and insecurity of telecoms infrastructure.
According to him, addressing these challenges is essential for consumer protection to ensure QoS standards are met, and that consumers receive the promised level of service quality.
The policy advisor added that solving the issues would also help in promoting affordable broadband services.
On the role of the Nigerian Communication Commission (NCC) as a regulator, he said the NCC needed to adopt an innovative, supportive, and visionary regulation approach that appreciated the importance of innovation and expansion.
“As new technologies continue to emerge, regulation cannot afford to be static. NCC should inculcate a spirit of innovation and growth in the sector.
“Innovative regulation helps to cultivate an environment that attracts investment to propel sectoral growth. Investor-friendly initiatives, simplification of regulations, strategic and disruptive thinking/approaches are crucial”, he said.
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