From Lagos to Accra, Nairobi, Dubai, Johannesburg, Cape town, London, Toronto, Houston and Atlanta just to mention a few places, Nigeria music sometimes branded as Waija music has created a new culture of entertainment, excitement and enjoyment as popular dance hall music in those places be it in a bar, night club, lounge or restaurant, music lovers gyrate to the beat coming out of the sound monitors that are recognized and celebrated as Nigerian music.
Nigerian musicians such as Wizkid, Davido, Run Town, Olamide, Tekno, Burna boy and so on are famous for their songs. The effect of their music is usually spontaneous, you just get up and begin to shake your body without any prompting to the unmistakable beats in the songs. The beats give the songs a unique Nigerian identity, a product exported from Nigeria.
Recall that 10 years ago, Dr Reuben Abati wrote in a Guardian Newspaper editorial that the lyrics in the music by most Nigerian artistes were meaningless and disqusting’. The reactions from different quarters especially the music industry were swift and defiant and the matter became highly controversial at the time. The artistes and their promoters fought back vehemently, challenging Dr Abati to a duel in the court of public opinion and he had to publish countless rejoinders on the matter.
Between then and now, the success of our pop music stars have been remarkable and their achievements profound, thereby earning recognition globally. Even if you do not agree with the content and message strategy of their lyrics, the fact remains that the music produced is very popular, enjoyable and hilarious to the music consumer and very danceable too.
There was a gap our artistes identified which they filled and the result was the big bang effect, They suddenly became popular and began to make waves and they have never looked back since then. So popular and appreciated is the Nigerian musicians that Mark Dayton, Governor in the United States of America declared, October 6 every year as Wizkid day, which is truly a big deal. It is remarkable according to the story Wizkid, real name, Ibrahim Ayodeji Balogun was honoured because of his musical achievements as a popular Nigerian pop music star and for his role as a culture influencer.
Some of his achievements include recently becoming the first African artiste to sell out the sky way theatre in Minneapolis making a bill board number ‘One Dance’ with Drake; selling out the 02 Arena in London; walking the run way as a model for Doke and Gabbana and winning countless international awards amongst other notable achievements.
Wizkid has become a global brand icon much to the delight of his fans and admirers because of the popularity of his kind of music. From Wizkid to Davido, Olamide, Burna boy etc it shows that our artistes are very creative with the kind of energy in their music and amazing stage performances.
It is no gainsaying that Nigerian music evolved and gained global recognition since the days of the late Afro beat king, Fela Anikulapo Kuti- who is generally referred to as the music legend out of Africa and it is popular today because of its unique beat and sound. The global recognition began with Fela, but the secret of the trending Nigerian pop music culture today is the lyrical nature of the songs and the production that goes into the beats as well as how the artistes ride the beats.
The twin brothers of P-Square (Peter and Paul) when they were still together dominated the music scene for so many years with lyrics so beautiful and voices so melodious, you began to wonder where their gift and special talent came from. Burna boy who recently signed a mouth watering endorsement deal with Star larger beer has his own peculiar. Style and brand of music Patoranking also emerged on the top music scene with an amazing delivery of his Jamaican and African flavoured songs making him the King of Reggae in Africa.
The last time Tekno performed in Nairobi, the show sold out and he was practically mobbed in excitement by his fans especially the women during his virtuoso stage performance. Wizkid and Davido are just in a class of their own, they are incredible talents and great music icons and ambassadors of Nigeria. When Wizkid is singing ‘Soco’, or Davido is singing ‘Assurance,’ ‘Banana follow you’ their fans go wide in excitement, jubilation and appreciation.
We also love incredible artistes such as D’Banj, Falz, Ice Prince, Phyno, Banky W, Wande Coal, Flavour, Reckado Banks, Maleek Berry. Small Doctor etc, who have made their marks in different ways. Tu Face also called 2 Baba is a legend because he has been around for a very long time. His music is pure and clear. He is celebrating 20 years on stage this year.
Other artistes to reckon with include Tony Tefuila, Rugged Man, Eedris Abdukareem, Paul play Dairo, Duncan Mighty, Timaya, Baba Fryo etc. Wizids ‘Sisi caro and Davido’s skelewu’ were so iconic and popular that oven 5 year old could sing along and dance to the beats. New dance routine never seen before also became part of the pop culture. The latest ones being ‘shaku shaku’, and ‘leg work’. With every new song a new and highly choreographed dance routine was likely to follow.
Their female counter parts are also making waves and receiving media attention. They are Tiwa Savage, Yemi Alade, Omawunmi, Waje, Simi, Niniola, Temi, Sheyi Shay etc they have excellent music repertoire and great voices that would give you goose pimples. They are very creative and original with their lyrics and performances.
Why Women In Nollywood Have More Money Than Men – Linda Osifo
Ebony Nigerian actress, Linda Osifo has opened up on why women in the movie industry are more successful than their male counterparts.
When asked why women do better, have more cars than the men in the industry, Osifo, speaking during an interview with Ebuka Obi-Uchendu on Rubbing Minds, said there are so many more avenues for women to make money than men.
According to her, actresses have ambassadorial deals from wig brands, skin care, clothing brands, which is why some of them have more money than men and are able to acquire houses.
“As a woman compared to a man I have more options to get more jobs than a man.
“I can advertise hair, wigs, shoes and a wide range of clothes from brands which most men cannot. The ratio of men to women is 1:3 which makes the market wider for us.
“I’ve become a brand ambassador to skincare brands and that’s an industry that men don’t dominate and conquer so this is how women are more successful.
“Women have more opportunities to make money.”
The 29-year-old actress said the mentality of the society that a woman can’t make it on her own is the reason for the rumours that most actresses have illicit affairs.
“I’ve come to understand that society has the mindset that most women can’t succeed on their own. It’s a big problem because there are many women who are doing so much for themselves,” she added.
She noted that social media plays an important role in an actor’s career because we are in a digital world but talent sustains your success.
“The more people on social media platforms, the more you can market to them, but at the end of the day talent sustains success,” she said.
The Voice Nigeria 3: How Darey Pushed Esther To Victory
The Voice Nigeria Season three came to a crescendo last Saturday night when 23-year-old Esther Benyeogo emerged as the winner of the music reality TV show.
With Esther’s victory at the keenly contested competition, Darey Art Alade has engraved his name on the list of the Voice Nigeria coaches whose talent emerged winners.
The journey to victory for Esther began with a blind audition that had a total of 32 talents performing to get the attention of any coach in order to get a turnaround.
In the third week of the show, Esther made her first appearance at the blind auditions. Her rendition of Andra Day’s ‘Rise Up’ erupted the first teary emotion on the show as coaches Darey, Waje and Falz turned to canvass for her acceptance into their teams. After her rendition of the song, Waje couldn’t hold back her tears as she got emotional and cried while heaping accolades and commendations on the graduate of the University of Benin.
Settling into Team Darey with Rachel, Ayomikun, Jeremiah, Blescene, and Dapo, Esther made no mistake of saving her powerful voice for the last round, she displayed her dexterity and brilliance from the knockouts where she was sent straight to the battles after her rendition of Westlife’s ‘Flying Without Wings.’
The Delta indigene didn’t settle for less as she conquered Jeremiah on the battlefield to qualify for the live show.
Her final performance at the grand finale elicited cheers and claps from the studio audience.
Though not new to winning singing competitions, Esther says, winning The Voice Nigeria 3 is special because she’s recognised for her singing abilities.
“I am grateful to The Voice Nigeria and my fans out there for this amazing experience. It has been my utmost joy to come on your screens every week and share my gift on such a huge platform. This win is even more special for me because it is one thing to know you have a gift, but it means everything to be recognised for that gift. I must however give thanks to God without whom I would not be here today and also appreciate my family and friends for their love, support, and prayers,” she stated.
With every of her step, Darey couldn’t help but shower accolades on Esther, who had won God’s Children Great Talent Season 7 contest in 2017 at age 19, after she emerged first runner-up in the Next Big Teen talent in 2012.
“Of course, I am thankful to my Coach, Coach Darey, for making my time here truly rewarding, and for equipping me with the skills to give this my best shot,” she said of her coach.
I Hope Nobody Else Dies Before PSquare Reconcile – Ayo Animashaun
Media entrepreneur, Ayo Animashaun, has urged former PSquare duo, Peter and Paul Okoye, to settle their differences and not wait until they lose another person.
The executive producer shared a photo of members of the defunct Plantashun Boyz, 2face Idibia, Blackface and Faze after they had made peace at the ‘Night of Tribute’ in honour of late Sound Sultan in Terra Kulture, Lagos State on Sunday, July 25, 2021.
The singers were at some point called upstage and urged to reconcile as a way to honour the late singer, who was their bosom friend and colleague.
They agreed, embraced peace and even performed their classic songs together on stage.
Holding photo of the Plantashun Boiz which he described as his ‘picture of the month’, Animashaun called on the Okoye twin brothers to follow suit while hoping they do not lose any life before they eventually do the needful.
He wrote: “My picture of the month….I hope we don’t lose another life before @iamkingrudy and @peterpsquare realise it’s their turn to bury the hatchet. @therealblackfacenaija @fazealone @official2baba.”
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