From Lagos to Accra, Nairobi, Dubai, Johannesburg, Cape town, London, Toronto, Houston and Atlanta just to mention a few places, Nigeria music sometimes branded as Waija music has created a new culture of entertainment, excitement and enjoyment as popular dance hall music in those places be it in a bar, night club, lounge or restaurant, music lovers gyrate to the beat coming out of the sound monitors that are recognized and celebrated as Nigerian music.
Nigerian musicians such as Wizkid, Davido, Run Town, Olamide, Tekno, Burna boy and so on are famous for their songs. The effect of their music is usually spontaneous, you just get up and begin to shake your body without any prompting to the unmistakable beats in the songs. The beats give the songs a unique Nigerian identity, a product exported from Nigeria.
Recall that 10 years ago, Dr Reuben Abati wrote in a Guardian Newspaper editorial that the lyrics in the music by most Nigerian artistes were meaningless and disqusting’. The reactions from different quarters especially the music industry were swift and defiant and the matter became highly controversial at the time. The artistes and their promoters fought back vehemently, challenging Dr Abati to a duel in the court of public opinion and he had to publish countless rejoinders on the matter.
Between then and now, the success of our pop music stars have been remarkable and their achievements profound, thereby earning recognition globally. Even if you do not agree with the content and message strategy of their lyrics, the fact remains that the music produced is very popular, enjoyable and hilarious to the music consumer and very danceable too.
There was a gap our artistes identified which they filled and the result was the big bang effect, They suddenly became popular and began to make waves and they have never looked back since then. So popular and appreciated is the Nigerian musicians that Mark Dayton, Governor in the United States of America declared, October 6 every year as Wizkid day, which is truly a big deal. It is remarkable according to the story Wizkid, real name, Ibrahim Ayodeji Balogun was honoured because of his musical achievements as a popular Nigerian pop music star and for his role as a culture influencer.
Some of his achievements include recently becoming the first African artiste to sell out the sky way theatre in Minneapolis making a bill board number ‘One Dance’ with Drake; selling out the 02 Arena in London; walking the run way as a model for Doke and Gabbana and winning countless international awards amongst other notable achievements.
Wizkid has become a global brand icon much to the delight of his fans and admirers because of the popularity of his kind of music. From Wizkid to Davido, Olamide, Burna boy etc it shows that our artistes are very creative with the kind of energy in their music and amazing stage performances.
It is no gainsaying that Nigerian music evolved and gained global recognition since the days of the late Afro beat king, Fela Anikulapo Kuti- who is generally referred to as the music legend out of Africa and it is popular today because of its unique beat and sound. The global recognition began with Fela, but the secret of the trending Nigerian pop music culture today is the lyrical nature of the songs and the production that goes into the beats as well as how the artistes ride the beats.
The twin brothers of P-Square (Peter and Paul) when they were still together dominated the music scene for so many years with lyrics so beautiful and voices so melodious, you began to wonder where their gift and special talent came from. Burna boy who recently signed a mouth watering endorsement deal with Star larger beer has his own peculiar. Style and brand of music Patoranking also emerged on the top music scene with an amazing delivery of his Jamaican and African flavoured songs making him the King of Reggae in Africa.
The last time Tekno performed in Nairobi, the show sold out and he was practically mobbed in excitement by his fans especially the women during his virtuoso stage performance. Wizkid and Davido are just in a class of their own, they are incredible talents and great music icons and ambassadors of Nigeria. When Wizkid is singing ‘Soco’, or Davido is singing ‘Assurance,’ ‘Banana follow you’ their fans go wide in excitement, jubilation and appreciation.
We also love incredible artistes such as D’Banj, Falz, Ice Prince, Phyno, Banky W, Wande Coal, Flavour, Reckado Banks, Maleek Berry. Small Doctor etc, who have made their marks in different ways. Tu Face also called 2 Baba is a legend because he has been around for a very long time. His music is pure and clear. He is celebrating 20 years on stage this year.
Other artistes to reckon with include Tony Tefuila, Rugged Man, Eedris Abdukareem, Paul play Dairo, Duncan Mighty, Timaya, Baba Fryo etc. Wizids ‘Sisi caro and Davido’s skelewu’ were so iconic and popular that oven 5 year old could sing along and dance to the beats. New dance routine never seen before also became part of the pop culture. The latest ones being ‘shaku shaku’, and ‘leg work’. With every new song a new and highly choreographed dance routine was likely to follow.
Their female counter parts are also making waves and receiving media attention. They are Tiwa Savage, Yemi Alade, Omawunmi, Waje, Simi, Niniola, Temi, Sheyi Shay etc they have excellent music repertoire and great voices that would give you goose pimples. They are very creative and original with their lyrics and performances.
Minister Explains Commercialisation Of Film Industry
The Federal Government says it is reforming and commercialising the Nigerian film corporation (NFC)to address the agency’s teething challenges and repositioning for improved performance.
The minister of information and Culture, Alhaji Lai Mohammed made this known on Monday in Abuja while inaugurating a steering committee for the reform and commercialisation of the corporations.
He said the federal government has engaged the services of a Business Development Consultant to conduct a due diligence on the corporations and sector and recommend a strategy that is suitable for its Reformation and commercialisation.
Mohammed said the NFC which was established with a mandate to plan, promote. Organize and coordinate the development of Nigerian motion picture industry has not been able to meet up with its statutory functions. He noted that since its establishment the corporation has faced several challenges including inability to engage in commercial film production.The minister said the law establishing NFC limits its operational functions such that it can not leverage on the private sector led growth of the industry.
He added that the National Film Institute (NFI),a unit of the NFC is not empowered to leverage its technical and professional capabilities for commercial purposes and revenue generation. He noted that the NFC civil service structure comes with bureaucratic limitations, budgetary constraints and operational inefficiency.
“ A critical look at the existing organizational structure, shows that NFC has obsolete equipment with some dating back to colonial times”, he said.
The minister noted that the reform of the corporation will help in efforts of government to reposition the nation’s film industry , Nollywood and make Nigeia the capital of entertainment in Africa.
Relying on International Monetary Fund(IMF)data Mohammed said Nollywood is the second largest employer of labour and contributed to N893 billion to the Nation’s Gross Domestic Product (GDP)in 2015.The minister noted that Nollywood could perform better if the NFC is restructured.
NFC established by Decree No 61 of 1979 is 100 percent owned by the federal government and has its registered office in Jos,Plateau State. It is established to distribute documentary films on different aspects of Nigeria’s socio cultural and political life and produce film services for the federal government.
The corporation is to train young talented Nigerians in the act of film making, conduct research into Nigerian films and provide technical and financial support to film industry and practitioners. NFC is also established to regulate and organise professional practice in the film industry.
Five Most Followed Naija Lockdown Housemates On Instagram
The Big Brother Lockdown Season which kicked off on Sunday, July 19 ends on September 27. It has been regarded as one of the most viewed editions since the show started.
Housemates of the reality TV show have automatically made name for themselves with all of them gathering massive followers even before they were evicted from the show on social media. Some of them had less than 2k followers before getting into the house but now have massive following.
Laycon has the highest number of followers while Eric has the lowest number of followers. Laycon’s wisdom and humble position have helped in winning the hearts of the viewers through his stay in the house.This has reflected in the rapid increase in his following in Instagram and Twitter.
Olamilekan ‘Laycon’ Agbeleshe is a 26 year old singer and rapper from Lagos.He’s a graduate of Philosophy from the university of Lagos who started his musical journey early. He has emerged as the most followed BB Naija seasons housemates on social media. He currently has 1,154,000 followers on Instagram.
He is one of the five housemates left to contest for the N85 million prize on Sunday. Many people have predicted Laycon as the winner of this years Big Brother Naija.
Socialite Kiddwaya is the son of billionaire Terry Ways,kiddwaya’s father,Terry is a popular known for his Italian luxury fashion label, Versace.Kiddwaya was evicted on Sunday 13,2020.He is the second most followed BB Naija lockdown housemate with 950,823 followers.
Rebecca ‘Nengi’ Hampson,22, is an entrepreneur from Bayelsa. She is a former model and MBGN top five contestants who loves learning new things,having fun,travelling, taking on new adventures and being true to her self. She is the first head of House in the lockdown season.
She is one of the five housemates left to contest for the N85 million prize on Sunday. Nengi is the third most followed with 319 followers.
Dorathy Bachor is a 24 year old entrepreneur from Lagos.She believes she is the only one who should make you smile.Her boldness moves proves she’s an asset in Big Brother Naija lockdown season.
She is one of the five housemates left to contest for the N85 million prize on Sunday. She is the fifth most followed BB Naija housemate with 821,137 followers.
Erica Nlewdim is an actress who studied Business Administration at Covenant University and graduated at 19.She went further to study screen acting at the met film school in London.
On September 6,2020,Erica joined the list of disqualified housemates from the reality TV show after getting a third strike.She is the fourth most followed BB Naija housemate with 912,483 followers.
‘Gospel Music, Critical To Evangelism’
A Pastor of the Redeemed Christian Church of God, Prince Borloo has described gospel music ministry as critical to evangelism and encouraged youths to use their creative talents for the service of God and humanity.
Prince Borloo, who is the Area Pastor in charge of the Redeemed Christian Church of God, Peters Boat,Ibeto road, Port Harcourt said the music ministry was not only pivotal to evangelism but also provides opportunities to develop full career as gospel artists.
Speaking to newsmen shortly after a thanksgiving service held at the Church auditorium, the Man of God said, “God delights in praises and praises brings deliverance, healing, soul winning and uncommon break through in difficult situation”, noting that the only worthwhile thing for a child of God to do was to elevate his name through the music ministry.
Drawing from a biblical point of view, he said David as a minister of God and a King used the music ministry to earn the heart of God, noting that same opportunity existed to attract divine blessings through the use of musical talents.
Prince Borloo who is also a renowned gospel artist with several albums to his credit said he was grateful to God for his ordination as a full pastor of the Redeemed Christian Church of God and urged christians to remain steadfast in their adversities and other challenges as challenges were the “raw materials for the promotion and elevation of the children of God”
Prince Borloo also emphasized the need to strengthen the music department of all churches as a basis of promoting the objectives of praises which is cardinal to Christianity.
He urged the youths to eschew violence and other anti social behaviours and become ambassadors of Christ to be useful in life.
In his homily, the guest speaker, Pastor Sunny James admonished christians to put their trust in God as divine providence was the only sustainable source of human needs and protection. He congratulated the celebrant over his ordination as a full pastor of the Redeemed Christian Church of God and wished him well in his service in the Lord’s vineyard.
In his remark, a former chairman of Khana LGA, Hon Gordon To we described the celebrant as a man of multiple talents who has not hesitated to use his talents for the service of God and humanity.
By: Taneh Beemene
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