Experts in the Information
and Communications Technology (ICT) sector agree that the adoption of the Nigerian National Broadband Plan (NBP) 2013-2018 by the Federal Government is a clear indication of inefficiency in the country’s internet penetration.
The five-year plan puts Nigeria’s broadband speed at 1.5 megabytes per second and plans to achieve 30 per cent penetration by 2018.
Popularly defined, broadband is a high-speed internet connection, through the communications network that connects end users at a high data transfer rate.
It has been empirically proven that every 10 per cent increase in broadband penetration in developing countries results to a commensurate increase of 1.38 per cent in Gross Domestic Product (GDP).
The Executive Vice Chairman of the Nigerian Communications Commission (NCC) Prof. Umar Danbatta, said that the Nigerian government recognises the immense benefits and importance of broadband.
Danbatta said the government has introduced a policy document on NBP for fiscal 2013 to 2018, in line with the International Telecommunications Union (ITU) and UNESCO policy recommendations on broadband.
For the ITU, the real power of broadband lies in its potential to improve development outcomes in the developing world, on the basis of human rights, social inclusion and poverty eradication.
In today’s world, access to the internet and broadband have become the foundation for transformation to a knowledge-based economy.
Such access is critical for improving education, health care, energy management, ensuring public safety, security, government and citizens’ interaction, among others.
The most credible statistics on broadband penetration estimate that Nigeria’s broadband penetration is between four per cent and six per cent, as at 2012.
This further underscores the need for Nigeria to give strategic importance to the development of broadband infrastructure.
With the Broadband Plan, Government expects that by the end of 2017, there will be a five-fold increase in broadband penetration, over the 2012 penetration rate.
However, stakeholders in the industry are worried about the slow implementation of the NBP.
The convener of the Broadband 2018 Coalition, an advocacy group, Mr Danjuma Yusuf, calls on the federal government to expedite the implementation of the country’s five-year broadband plan.
Yusuf insists that broadband has played an out-sized role in transforming societies and economic opportunities across the world.
Danbatta also believes that the NBP is a means of promoting broadband as a foundation for sustainable development.
According to him, the NCC is assigned the responsibility of developing and implementing regulatory frameworks for the broadband road-map, as enshrined in the NBP.
“The NCC, under my stewardship, deliberately developed a Strategic Vision Plan (SVP) 2015 – 2018, to ensure the attainment of 30 per cent broadband penetration by 2018, among others,’’ he said.
For Mr Olusola Teniola, President of the Association of Telecommunications Companies of Nigeria (ATCON), the present deployment of broadband is predominantly in Lagos.
A few of the operators driving broadband implementation and penetration have decided to look at Abuja as the next city and Port Harcourt, in the sense that there is wide coverage per home of about 50 per cent or more, Teniola said.
Yusuf also expressed concern about Nigeria’s decline on the broadband adoption and internet use index, Affordability Drivers’ Index (ADI) of the Alliance for Affordable Internet (A4AI) 2017 Report.
He noted that Nigeria was now ranked 13th out of 58 countries surveyed from a 12th-placed ranking earned in the 2015/2016 index.
Current broadband penetration is at 21 per cent in the country.
The Executive Director of Paradigm Initiative Nigeria, Mr Gbenga Sesan, said that the plan is very clear on what needs to be done and is deliberately made not to rely on government.
Sesan, who is one of the 15 members that developed the NBP, however, insists that the policy environment is determined by government and this affects even private sector action.
He listed four things against the NBP implementation: Right of Way, Licences, Investment and Political will.
But the NCC’s EVC says: “To facilitate broadband penetration is the first on our SVP, which reaffirmed the importance we attach to pervasive access to broadband to all citizens of our dear nation’’.
He argued that the strategy adopted by the commission to facilitate broadband implementation and penetration included Licensing of Infrastructure Companies (Infracos), Spectrum, Attracting Investments, Abridging Access Gaps and Stakeholder engagement.
Danbatta said that the Open Access Model had been identified as the model to bridge the gap between existing and planned Fibre infrastructure in Nigeria.
He said the regulatory body had licensed two infrastructure companies (InfraCos), while the remaining five InfraCos will soon be licensed, to boost broadband penetration.
According to him, the commission established a Broadband Implementation and Monitoring Committee (BIMC) to drive the licensing of broadband infrastructure companies and their deployment.
Danbatta said that the NCC, within its mandate, would engage stakeholders in the telecommunications industry in addressing the challenges of the industry in the implementation of the broadband plan.
For Yusuf, broadband has facilitated education and knowledge dissemination, enabling trade and commerce and contributing to growing entrepreneurship across the world.
According to him, the plan should be diligently implemented to spur economic growth and help Nigeria prepare for a post-oil economy.
Teniola also insists that there is the need to take broadband to the hinterlands, so as to enhance socio-economic development nationwide.
According to him, the country’s broadband is not up to the stipulated minimum speed of 1.5 megabit per second.
He said that the minimum speed of 1.5mbps is only found in few instances and in business communities like Lagos Island, while most parts of the country experience lower internet speed.
“On the average, we have not achieved 1.5mbps; it is not that there aren’t instances of 1.5mbps but it is not across board.
“When you look at the 21 per cent penetration being advocated by the NCC and the National Bureau of Statistics, and the measures that I have shared with you, we are nowhere near the 21 per cent,’’ Teniola said.
Sesan also agreed that the political will is the major reason why the NBP is yet to be implemented.
“The government needs to throw its weight behind this project, to make it a reality,’’ he insisted.
According to Danbatta, multiple taxation and regulation, right of way, power supply, vandalism of infrastructure and foreign exchange, are their major challenges in making the project a reality.
He noted that the commission has done a lot to tackle the challenges towards achieving the 30 per cent broadband penetration target.
“The Strategic Vision Plan is ensuring that the ICT infrastructure is up to the standard necessary to provide ubiquitous broadband services in Nigeria.
“Despite challenges affecting the telecommunications industry, within the space of two years after the implementation of the SVP, quantitative results show that Active Mobile-Broadband Penetration has increased from less than 10 per cent in 2015 to 21.8 per cent in 2017,’’ Danbatta said.
He said that with the strategies put in place, the country would achieve the 30 per cent broadband penetration target by 2018.
Stakeholders in the industry, however, say that achieving the 30 per cent target would depend on the implementation of the broadband plan.
They are of the opinion that the implementation should be accelerated and broadband taken to every corner of the nation, so as to boost socio-economic development nationwide.
Onuegbu is of the News Agency of Nigeria.
It’s Time to Understand the SEO Evolution Curve over the Years
You can’t learn and master SEO within a short period. You will have to be patient. The subject is vast. And the interesting matter is, whenever there’s a change in Google algorithms, SEO trends also change. If you are keen to learn about SEO, you need to invest ample time and energy on the subject.
Right from the inception of SEO, the digital marketers have implemented several online strategies to make sure that their sites would enjoy increased online visibility on the SERP’s. But today, with the growing competition for the market share, it becomes rather complicated for start-up and small-scale businesses to stand in competition with the big business houses and successful online sites. They find it challenging to attract more organic traffic and increase their customer base. However, with the useful options such as paid ads, link building, social media interactions, email marketing and the other, there’s ample help at hand. And all these channels today are supported with other channels like video, image and voice search as well. There’s also artificial intelligence now to add to the list. To know more about this, you can get in touch with Golden Search Advantage.
The one for all and all for one online campaign
The moment SERP got supplemented through link building as well as other initiatives, for generating a considerable amount of significant site traffic; it naturally became evident that merely attracting the online visitors weren’t sufficient. The moment the visitors arrived, they needed to get influenced to spend adequate time to make a purchase, study and fill out necessary forms, respond to a CTA (Call to Action) like submit email id, complete registration, share feedback or download an eBook. The conversion rate optimization is beneficial. It helps in checking those boxes that impacts the online visitors purchasing decision and encourages them in completing a commercial transaction.
Going forward, after a certain point in time the SEO focus started to become all about user experience. It meant that right from the time an online visitor arrives in a site, it is essential for the site to allow smooth site navigation. Also, the content needs to be user-friendly and not verbose. The content should address the customer’s pain points and help in maximizing the leads or sales. Good rankings alone are not sufficient enough to fulfil this target. There are few other tools, such as the PPC (Pay Per Click) ads that can also contribute to making SEO beneficial for a company.
The advent of new search types
Today, the way people make an online search has become essential. It is as crucial as to where they place their online search. The image, voice and video search options are becoming extremely prevalent. It primarily holds true for mobile users. Hence, the conventional campaigns that comprise of the tools mentioned above, will have to incorporate the tools and initiatives mentioned below.
The Significance of Video Search
Today, it is slightly challenging to index a video on Google. There are many ways to maximize your scopes for indexing your videos:
- Make sure you select the correct hosting platform
Choose a platform for your video, based on your objectives. When you do your research ensure that the platform you finally choose comprises of in-depth analytics. It will be required so you can keep track of the evaluation of the objective. A few prominent platforms like YouTube and Wistia contain ways to personalize the entire content, such as alternating the content run-through speed.
Regardless of the platform, a useful video strategy is sharing informative feeds daily. The “how to videos” are best, and they often get a link back to the company site. Ensure that you keep using useful information to customize the content depending on the way customers communicate with the videos. It can help in enhancing the SEO campaigns as well as the site user experience.
- Add in video transcript
Not many people want to make use of headphones and take notes! You need to offer the scope to the online users for downloading a PDF or send an email having the transcript. You can also get the users to sign-up to a form, by making them receive the transcript. It will help in creating a list for assisting other marketing practices, for instance, email marketing. It is also found, that when you place the transcript choice atop the fold, the conversion rates increase.
- Add in a thumbnail
You need to ensure that yours is compelling, customized, relevant, attractive and engaging.
- Add a description and title
Make sure to add description and title! Also, add all the keywords to make the content appealing to read.
- Ensure that the video becomes the page focus
Do you want to ensure that your web page is indexed? If yes, then the concerned page content should be relevant for the video. Furthermore, you also have to get it optimized for better results. Make sure that you reach out to an expert SEO professional or a service agency to get adequate help on this. Being in the business for a long time, they know what’s best for improving your site’s pages.
- Use other SEO initiatives for supplementing
This is an important step because it makes sure that your video gets found in the customer searches.
The functional relevance of voice search
Similar to the manual text searches, the ultimate objective for the voice search optimization is for the voice-activated equipment, which offers good outcome for the users. Hence, the machines will seek relevant and short content to cater to the searchers. Here are a couple of things that you need to remember.
- Make use of the critical long-tail keywords
Such keywords are generally more likely to get indexed instead of the single-word keywords due to the conversational factor present in the voice search.
- Make sure to optimize Google My Business Listing
It is significant information for potential users and it has a chance to maximize your possibilities of getting listed in the SERP depending on the business category or the locality.
- Develop the FAQ pages
It is essential to incorporate the FAQ pages in your corporate site. Such pages easily accommodate the long-tail as well as the conversation keywords, that the voice search bots prefer more. For instance, “Chinese Restaurant” is highly vague. You need to know that a voice search user might ask you, “Alexa, where will I get the best Chinese chicken in Huntington within an hour.” It is essential to cater to these types of queries online.
- You can deploy a well-structured data mark-up
It indicates that you need to use precise schemas. The objective for the optimizers along with content developers is to develop pages that comprise of content snippets. And this could answer the hypothetical questions briefly that the users might ask.
The Advent of Artificial Intelligence
In recent times, the discovery of smart TV’s can identify the choicest titles sources from a film library. A simple line of the film that’s voiced by the user might offer data about the film star cast; mellow the lights in viewers’ room, and provide other options as well.
The world today is opening up new challenges for AI (Artificial Intelligence). How would you or your website interpret this for maximizing customer satisfaction? Alternatively, do you want to strengthen the customer experience? For that, you have the chance to resort to AI to generate customer assistance. You need to select an AI that enables the apps and CRM’s to recognize the tone that the customer has. And this naturally triggers the effective, timely and suitable follow-up actions as well.
It has been observed, that for years SEO has been the root for influencing online searchers to visit specific sites. In addition to foundational SEO there are other secure vertical tools that shouldn’t be left out. It is the support services that have opted-in for aspects like social media, CRO, PPC and the like. Other things to pay attention to here are email marketing and social media engagements. You can also choose to opt-in for the same if you think it’s necessary.
The unified goal of all the above-mentioned initiatives should continue to attain long-term success in online business. Irrespective of the enterprise size, you can get this accomplished simply by first anticipating and then catering to the various user requirements.
SEO has always undergone massive change and will keep on doing so. Hence, it is essential to ensure that the users as well as the companies keep in the mind the above aspects. It is essential that you know about the way SEO has progressed so far and envision your SEO success. Once you do that you need to relay the same to your service provider. An expert service provider will consider all these aspects and come up with the best SEO strategy that works for you. When you follow the best practices, the SEO changes for your own company too are going to be productive.
How to Tweak Your PPC Copy to Boost Your Retail E-Commerce Conversions
It is an unarguable fact of retail e-commerce that despite everything that you have done, the actual decision by the visitor to click or not on your advertisement takes just a few seconds. The reason why a visitor may not have actually clicked on the advertisement despite having high purchase intent may simply rest on very small details in your advertisement copy. When all that stands between successful conversion and failure are some details that can be easily addressed, you should make it a point to understand how you can tweak the advertisement to deliver better results and get you the competitive edge that will make your business successful.
Understanding the Function of Headlines
Both Google and Bing offer advertisers the flexibility of using up to three headlines with a character count limit of 30 on each in every PPC advertisement. It can be a difficult call whether to use all or most of the available characters, as it is possible to easily go overboard and confuse the reader with too much text when a simple message may be all what you really need. However, depending on the nature of the product, sometimes having the flexibility of more text can really be an advantage. Most experienced marketers will suggest that the second headline is used for incorporating the call-to-action because it is not necessary that there will always be enough space for the third headline to be displayed. Due to this, you should be ultra-careful about what text you keep for the third headline- – if there is anything that is mandatory, it is better to avoid placing it there.
The URL That Is Displayed In the Advertisement
While the actual destination URL can be as long and ugly as deemed necessary by the web developers, it can be a big turnoff to have it on display. Therefore, you should have a display URL which is shorter and looks better in the advertisement. Name it in such a way that it serves to deliver a dose of confidence to the visitor who is about to click on the URL that they will definitely find what they are looking for by clicking on the advertisement. Because the URL is of critical importance, very wisely, both Google and Bing give it a contrasting color so that it becomes more prominent and easier to click. URLs that are more noticeable can make all the difference between you and your competitors.
Even though sitelink extensions have been around for quite long and are possibly one of the most basic extensions of ads, it is surprising how many advertisers don’t use them at all or even if they do, don’t use them effectively enough.Using ad extensions, visitors have the opportunity of learning more without clicking and since they take up more space on the results page, https://klientboost.com says that they stand out more prominently and generate more traffic. The best use of sitelink extensions is when you want to give visitors multiple potential destinations for a common search phrase whenever such an option is justifiable or when the intent of the search is vague.
To offer sitelink extensions to advertisements, you need to have a well-defined PPC program with a proper structure and hierarchy. Unless that is available it will be impossible to offer site extensions that are differentiated according to the nature of the user query. The choice of site extensions that will be available in response to a general branded query will depend significantly on how the campaign is structured. However, there is no assurance that the sitelinks will be displayed on the search page as you would expect. Sometimes, even after doing everything as required, they simply don’t display on the screen so you need to be prepared for such an exigency and not pivot your entire CPC strategy on the availability of site extensions. While, it is not very clear as to why the display sometimes disappears, according to JHSM Sydneyexperts, it may be due to factors like the rank and position of the advertisement as well as other extensions that have been enabled. For maximum impact, it is important that the landing page that opens when a site extension is clicked is relevant to what is being advertised.
There are some customers who feel more comfortable talking to a real person even when they are shopping online. The reasons can be diverse but usually it is to have a chat with an expert to confirm what they are buying is actually suited for their purpose, to make sure that the SKU is actually in stock, or for the sheer reassurance value that talking to a human gives rather than an impersonal click on a button. Whether you want to extend this kind of support to customers is something you have to decide depending on your business model because it can be costly but generally speaking, providing an additional channel for customer contact can help conversions. However, to do it will, you need to ensure that you have adequate staff and that they are trained properly to answer questions and close sales. You can end up damaging your reputation by letting the call go unanswered so you should make use of the facility of scheduling your call extensions in such a way that they only show when someone is available to take the call. Remember to use the same number as that on your landing page to prevent the advertisement from being disapproved. A call is at par with a click so you incur the same cost.
To give your PPC content more punch, you can show the rating of the advertiser that gives added confidence to buyers that they are buying from a reputed source. To get customer reviews displayed you have to get a minimum of 100 reviews or if according to Google, there is sufficient information contributed by customers for the rating. Getting positive reviews from customers remains the tough part. Enabling the location extension is also a valuable tactic if you have a presence at physical locations that can be used by walk-in customers as an alternative to ordering online. For the tactic to work properly, you need accurate information in your Google My Business listing that is linked to your Google Ads account. Using affiliate extensions gives an additional choice to the customer to buy from you directly or from an affiliate.
Technical SEO Tips– Increase Your Web Traffic
In order to improve the usability or crawlability of a website, you should consider the option of technical SEO. Well, it is important to learn its importance as well as benefits before going to get started. It is important to pay attention to the various aspects related to technical SEO to get the desired success. You shouldn’t ignore the various factors such as content creation, On-page SEO and Off-page SEO. It is also good to focus on the aspect of link building to boost the raking of a website on the search engine.
Crawlability and indexing
You may know the fact that Google needs to index the pages before they are going to appear in search. In this case, you can help the search engine to find the important pages of your website for the proper indexing. The thing you should do is to check the indexation status of the website. You can easily do it by using some tools or techniques that have been recommended by experts. You should also try to optimize your crawl budget before taking the steps forward. You should also check whether all the important resources are crawlable or not.
Structure and navigation
It is good to build a website with strong navigation to ease up the task of the search engines or users. If your site is easy to navigate, then the users can easily explore it and understand the content that you have added to it. You should also follow some tips to improve the crawlability of the website. Well, you can do it with ease by making the flat site structure and the clean sitemap. You should also review the sitemap because it helps the search engines to understand how your site is structured.
Everyone may know that there is no magic that can make your website run faster. It is the reason why you should make some improvements to your website to boost its speed. You should use technical SEO tips to make your website run faster that can also result in the faster user experience. You should try to eliminate the unnecessary data whenever possible to increase the speed of your website. It is also important to optimize the images of the website for making some improvements to the speed.
By paying attention to all these factors, you can make your website more accessible. Never ignore the tips mentioned above, if you want to improve the technical SEO. It will also make a good impact on the indexation and ranking of the website.
Check Vital details
It is important to optimize the content and link profiles to boost the ranking of the websites. You should also focus on the technical SEO aspects to bring the website to the top pages of the search engines. You can also use the website accessibility checker or other tools to evaluate the indexation or the ranking of the websites. After doing this, it is easy to make improvements according to the results. It is also one of the effective methods that can help you to enhance the accessibility of the website with ease.
You can also take help from the professionals who know very well that how to increase the accessibility of the website. With the help of professionals, you can make your task easier. You don’t need to do the hard work or to spend time making improvements to your website. The professionals will do it on your behalf, and the thing you should do is to pay them a nominal fee.
Why should you hire the professionals?
Most of the people are hiring experts instead of doing hard work to check or improve the accessibility of the website or a blog. There are many reasons why you should hire experts, and you need to check them out. When you visit the official website of these experts, then they will always check the accessibility level of your website. Well, they have a lot of popular software that they use to complete this task. They also take help from their experienced staff to evaluate the website manually. You don’t need to worry if you don’t have the trained staff or the tools for checking the accessibility. Get help from professionals and easily complete this task.
The professionals will detect the accessibility issues related to your website, and then they will also give you advice on how to fix them. They will also provide the details related to the issues and the methods to solve them. They will also give you assistance to fix various accessibility-related problems. In this way, your website can achieve good accessibility that will automatically make a positive impact on its ranking.
How to Train your team?
When you visit the website of the professionals, then they also offer some online courses to train the staff members of different companies. You can easily get the best courses for your staff members to train them properly. With the help of these courses, your staff can get the basic knowledge or principles related to the techniques of improving the site’s accessibility. They will also teach you how to implement these techniques or strategies to your website. Choose the right courses for the content managers, marketing team or the other staff members. In this way, you can train your team perfectly to make improvements to your website.
With the help of a trained team, you can easily manage the content of your website. You should also learn about various tools and software that are mainly used for content management and other purposes related to the website. After getting the proper knowledge for your team, you can take the steps immediately to enhance the accessibility of your website. Well, it can provide various benefits to your website and its ranking on the search engine. Use some technical SEO tips for increasing the rank of your website.
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