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FG To Discourage Films, Music Production Abroad …As Paul Okoye, Others React

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In a bid to develop the Nigerian entertainment industry, Minister of Information and Culture, Alhaji Lai Mohammed, has announced plans by the Federal Government to discourage production of Nigerian music and films outside the country.
The minister revealed this when he paid a visit to the headquarters of the Copy right Society of Nigeria (COSON) in Lagos, recently. He said, “this government has agreed that henceforth whatever we consume in Nigeria in terms of music and films must be made in Nigeria. We cannot continue to go to South Africa or any other country to produce our films and then send them back to be consumed in Nigeria”.
He said the broadcasting code and the advertising code are very clear on this, for you to classify a product as a Nigerian product, it must have a certain percentage of Nigerian content for it to be allowed and patronized in Nigeria.  The Minister also added that  Nigerian artistes were often flown outside the country to make their recordings and as a result, they help in developing the economies of whatever countries they work in.
“When they get there, they will patronize the economy of that country and then bring the products back to Nigeria for us to consume. It is like somebody going to China or Japan to make a product that looks like palm wine and bring it back home to label it Nigerian Palm Wine”, he stressed.
“As long as we are not able to implement our own code to ensure total production of Nigerian music and movies, our young talents will not get jobs. It is Nigerians that pay for the consumption of these products and therefore they must be allowed and encouraged to participate in their production. I am going to meet with the relevant authorities over this to ensure that whatever amendment that is needed to be made to our broadcasting code in this regard is done urgently”,  the minister said.
To encourage local production of films and music, the minister added that Nigeria investment promotion commission had put forward a proposal to classify the creative industry and grant it a pioneer status.
He said that with the pioneer status, the creative industry would be entitled to certain incentives and tax holiday. The minister also said that there would also be waivers for shipment of imported music and films production equipment.
Meanwhile, in reaction to the proposed plan, Peter Okoye, one half of the music due, (P-Square wrote in his instagramme page that sometimes he is ashamed to call himself a Nigerian. He further went on to  say that it’s entertainers who help the government cover up their shame. He ended by saying that government has been failing Nigerians since 1960.
In his own reaction, Nigerian ace comedian, I Go to Dye condemned the Federal Government’s  plan to stop the production of movies and music videos abroad and proposed ways the federal government could achieve their plan without any complaint and also asked relevant questions on his post; here is what he wrote:-
“Undoubtedly, Entertainment, music, comedy sports and film productions are the highest ranking human resources export from Nigeria government should protect their intellectual property and invest into its capacity building.
I have observed with keen interest the recent reports credited to the honourable Minister of Information and Culture, Lai Mohammed-proposing  to ban the production of our indigenous films abroad, instead of such pronouncements, I expect a mutual partnership with government and all
stakeholders in the entertainment industry”.
“What level of support has government provided to the growth of entertainment in terms of protecting their works, piracy is still on the high, most of the actors, actresses and producers do not earn what is obtainable in other parts of the world in terms of technical, social support and general contribution to their well being.
“I recommend that instead of putting laws to check the issue of films produced outside Nigeria, Government  should invest in the sector to develop it, introduce partners hip that will bring about government earning funds from the services provided through technical equipment, logistics sites and establishment of a standard Nollywood village, more soft loans should be provided to film producers while the ministry of information and culture should engage the film writers and producers to build contents that can significantly profile our image as a country”.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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