Entertainment
Nigerian Entertainers With Biggest Endorsement Deals
The Nigeria entertainment
industry is filled with loads of talents where music stars and actresses are in serious competition with one another on who makes it to the top or gets the biggest recognition.
Aside pursuing their personal dreams in the industry, they also hope to get supports from corporate bodies which include MTN, Globacom, Etisalat, Airtel, Loya Milk, Konga among others. Amongst the Nigerian entertainers with biggest endorsement deals are:
IYANYA
The Ibibio hiphop singer, Iyanya who won the maiden MTN project fame contest in 2008, has made a lot of money from his jaw dropping endorsement deals with top brands. His endorsement deal with MTN is worth N60m and also has a $350,000 (N57m) endorsement deal with Zinox computers. On October 16, 2013, Iyanya became the new ambassador for solo phones Nigeria, a mobile phone company situated at Computer Village, Ikeja. The one year deal is allegedly worths $220,000 (N35m). In addition, Iyanya got a 2014 Toyota prado from the deal.
P-SQUARE
The hip-hop singing duo has been in the frontline of entertainment in Africa. The star singers, Peter and Paul Okoye known as P-Square have been dominant Globacom ambassadors and these deals have a subject of envy among colleagues.
The music stars are a hardworking set of dancers and singers. P-Square’s deal with the same outfit goes for N140m. One of them Peter Okoye is the face of Olympic Milk deals, swelling their endorsement status.
D’BANJ
The ‘emergency’ crooner D’banj in the year back clinched N100m deal with Telecom giant Globacom. In October 2014, D’banj signed a lucrative endorsement deal worth N50m with Applel Beats by Dre. The Koko master also got his own customised head phones which will be launched in December. He also became ambassador for Ciroc drink in Nigeria along with Banky W, the music star also signed a deal with mobile phones company slot worth N10m and was also given a brand new red porsche car.
GENEVIEVE NNAJI
A breakdown of Genevieve’s multiple endorsements revealed that the delectable Thespian made $100,000 as the brand ambassador of Range Rover Evogue. Interestingly, she was given the option of keeping the posh ride worth over N10m and $50,000 (N82m).
Genevieve was on song again in February 2014, when telecom giant Etisalat signed her to feature on the brand campaign activities specifically assigned the easy flex account. The sweet faced and adorable role interpreter arguably made a whopping N100m.
The polo deal is put in the region of N70m while the Cintron drink rakes about N50m for the actress. Recall she was once face of Lux in Africa which also earned her millions of naira.
DAVIDO
The Aye crooner has deals with MTN pulse and Guiness Nigeria. While the Guiness deal amount is not known, his MTN contract is reported to have made the Omo Baba Olowo N30m plus richer. Also a pepsi ambassador, Davido weeks back signed about N100m deal with the brand. Considering that Davido has a billionaire father, he may not rely on endorsement deals except for a status symbol.
WIZKID
In 2015, Wizkid clinched N120m from Glo on a two year deal which means he will be paid N60m every year. In June he marked his 25 birthday with a renewal of his contract with Pepsi where he was paid $350,000. On October 23, 2013, Wizkid signed an endorsement deal with Guiness for the Guiness world of more concert which also earned him millions of naira.
BANKY W
The R&B singer and E.M.E record label boss Banky W is smiling to the banks with his whopping N100m endorsement deal with Samsung mobile as well as his endorsement with MTN. He is also a brand ambassador of Ciroc, Ultra premium Vodka
DON JAZZY
Don Jazzy has become the face of hip-hop music in Nigeria. The CEO of Mavins records is not only making money from his star studded record label, he also has very lucrative endorsement deals including one with Loya milk where he got nothing less than N50m. His N25m deal with MTN has also been renewed. Don Jazzy is also Samsung, Konga and Johnnie Walker ambassadors thereby summing his endorsement to over N100m.
TIWA/SAVAVE
Tiwa Savage has been involved in many youth empowerment and breast cancer screening projects across Nigeria. Savage helped raise money for an organisation that helped build schools in her home town. In July 2013, Savage signed an endorsement deal with MTN Nigeria reportedly worth N30m. She also signed endorsement deals with Pepsi, Forte Oil and Maggi which has made her the richest female artiste in Nigeria.
OMOTOLA JALADE-EKEINDE
Highly popular Nollywood actress and her second daughter Meriah Ekeinde are now brand ambassadors of knorr owned by Unilever, while Omotola’s daughter was paid N2.4m, Omotola fee was not disclosed, but sources revealed that the deal was worth millions of naira. Also a Scanfrost ambassador Omotola was disclosed to have gulped mouth watering amount of money from the endorsement.
Source: Naj.com
Entertainment
Stephanie Linus, First Black Recipient Of Lennox K. Black Prize
The Lennox K. Black International Prize for Excellence in Medicine is a prestigious accolade awarded by Thomas Jefferson University, recognising outstanding individuals.
The actress was honoured with the Lennox K. Black International Prize for Excellence in Medicine by Thomas Jefferson University in America in recognition of her outstanding contributions to social activism and impact through her work.
This remarkable achievement, they said, highlights her dedication to societal well-being and marks her as the first Black recipient of this distinguished award.
The Tide Entertainment reports that the Lennox K. Black International Prize for Excellence in Medicine is a prestigious accolade awarded by Thomas Jefferson University, recognising individuals who have made significant contributions to the medical field, promoting scientific discovery and advancements.
Named after Lennox K. Black, a Canadian manufacturing executive known for his philanthropic efforts and service on various boards, including Thomas Jefferson University, the prize celebrates excellence in medical innovation and global contribution to health and medicine.
The actress is renowned for her activism and impactful work in areas concerning women’s health and rights, including her efforts to combat issues like fistula and gender-based violence.
According to the award organisers she has been instrumental in bringing about social change through her films and campaigns. They added that her work extends beyond borders, affecting lives and policies internationally, embodying the spirit of the Lennox K. Black International Prize.
On receiving the award, Stephanie expressed her gratitude and reaffirmed her commitment to using her platform for social good.
“This recognition goes beyond me; it is for all the women and girls fighting for a healthier, safer world. It amplifies our message and our work. It strengthens my resolve to continue advocating for gender equality, social justice, and improved maternal and reproductive health in Africa,” she said
Susan Aldunge, Interim President of Thomas Jefferson University, admired the actress, saying, ‘‘Your ability to educate while humbly addressing the cultural obstacles impeding progress for young women is commendable. Your intelligent, personal take on the necessary human rights changes has deeply impacted all lucky to encounter you. Congratulations once more on this well-deserved award and the acknowledgement of your efforts.’”
Ms Aldunge further said that Thomas Jefferson University, a leader in medical education and research, hosts the award to underscore its mission of improving lives through innovation in health care.
‘‘The university is proud to honour Stephanie Linus, whose work aligns with Jefferson’s values of creativity, collaboration, and compassion in pursuing excellence in medicine and beyond.
“Awarding the Lennox K. Black International Prize to Stephanie Linus celebrates her achievements and signals a broader recognition of the importance of social activism in medicine and health,” she added.
“Her pioneering efforts continue to inspire and effect change, paving the way for a healthier, more equitable world’’.
Stephanie, who was named Chairperson of the Nigerian Official Selection Committee (NOSC) for the Best International Feature Film (IFF) category of the Oscars in August 2023, is best known for her 2015 advocacy movie ‘Dry’, which tells the story of a 13-year-old girl whose parents marry her off to a 60-year-old man, with devastating consequences.
Entertainment
‘I’ll Continue To Ask For My Balance’ – Phyna reacts.
Ilebaye’s revelation came just after Phyna had publicly called out the organizers for withholding some of her prizes.
Phyna, who revealed this to Newsmen insinuated that Ilebaye broke the gender code by announcing that she got her full prize money.
She also stressed that she would continue to demand for her balance, stating that she worked hard for the money during the show’s 72-day duration.
“I believe I should at least get what I worked so hard for 72 days. You all suddenly remembered your alert screenshots and IG Live………… Common……one among others is 1BTC which is over 80m in today’s market.
“To those who got their money in full
I’m happy for you. As a poor man’s child, let me ask for my money and other items remaining.,” She added.
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