The Nigeria entertainment
industry is filled with loads of talents where music stars and actresses are in serious competition with one another on who makes it to the top or gets the biggest recognition.
Aside pursuing their personal dreams in the industry, they also hope to get supports from corporate bodies which include MTN, Globacom, Etisalat, Airtel, Loya Milk, Konga among others. Amongst the Nigerian entertainers with biggest endorsement deals are:
The Ibibio hiphop singer, Iyanya who won the maiden MTN project fame contest in 2008, has made a lot of money from his jaw dropping endorsement deals with top brands. His endorsement deal with MTN is worth N60m and also has a $350,000 (N57m) endorsement deal with Zinox computers. On October 16, 2013, Iyanya became the new ambassador for solo phones Nigeria, a mobile phone company situated at Computer Village, Ikeja. The one year deal is allegedly worths $220,000 (N35m). In addition, Iyanya got a 2014 Toyota prado from the deal.
The hip-hop singing duo has been in the frontline of entertainment in Africa. The star singers, Peter and Paul Okoye known as P-Square have been dominant Globacom ambassadors and these deals have a subject of envy among colleagues.
The music stars are a hardworking set of dancers and singers. P-Square’s deal with the same outfit goes for N140m. One of them Peter Okoye is the face of Olympic Milk deals, swelling their endorsement status.
The ‘emergency’ crooner D’banj in the year back clinched N100m deal with Telecom giant Globacom. In October 2014, D’banj signed a lucrative endorsement deal worth N50m with Applel Beats by Dre. The Koko master also got his own customised head phones which will be launched in December. He also became ambassador for Ciroc drink in Nigeria along with Banky W, the music star also signed a deal with mobile phones company slot worth N10m and was also given a brand new red porsche car.
A breakdown of Genevieve’s multiple endorsements revealed that the delectable Thespian made $100,000 as the brand ambassador of Range Rover Evogue. Interestingly, she was given the option of keeping the posh ride worth over N10m and $50,000 (N82m).
Genevieve was on song again in February 2014, when telecom giant Etisalat signed her to feature on the brand campaign activities specifically assigned the easy flex account. The sweet faced and adorable role interpreter arguably made a whopping N100m.
The polo deal is put in the region of N70m while the Cintron drink rakes about N50m for the actress. Recall she was once face of Lux in Africa which also earned her millions of naira.
The Aye crooner has deals with MTN pulse and Guiness Nigeria. While the Guiness deal amount is not known, his MTN contract is reported to have made the Omo Baba Olowo N30m plus richer. Also a pepsi ambassador, Davido weeks back signed about N100m deal with the brand. Considering that Davido has a billionaire father, he may not rely on endorsement deals except for a status symbol.
In 2015, Wizkid clinched N120m from Glo on a two year deal which means he will be paid N60m every year. In June he marked his 25 birthday with a renewal of his contract with Pepsi where he was paid $350,000. On October 23, 2013, Wizkid signed an endorsement deal with Guiness for the Guiness world of more concert which also earned him millions of naira.
The R&B singer and E.M.E record label boss Banky W is smiling to the banks with his whopping N100m endorsement deal with Samsung mobile as well as his endorsement with MTN. He is also a brand ambassador of Ciroc, Ultra premium Vodka
Don Jazzy has become the face of hip-hop music in Nigeria. The CEO of Mavins records is not only making money from his star studded record label, he also has very lucrative endorsement deals including one with Loya milk where he got nothing less than N50m. His N25m deal with MTN has also been renewed. Don Jazzy is also Samsung, Konga and Johnnie Walker ambassadors thereby summing his endorsement to over N100m.
Tiwa Savage has been involved in many youth empowerment and breast cancer screening projects across Nigeria. Savage helped raise money for an organisation that helped build schools in her home town. In July 2013, Savage signed an endorsement deal with MTN Nigeria reportedly worth N30m. She also signed endorsement deals with Pepsi, Forte Oil and Maggi which has made her the richest female artiste in Nigeria.
Highly popular Nollywood actress and her second daughter Meriah Ekeinde are now brand ambassadors of knorr owned by Unilever, while Omotola’s daughter was paid N2.4m, Omotola fee was not disclosed, but sources revealed that the deal was worth millions of naira. Also a Scanfrost ambassador Omotola was disclosed to have gulped mouth watering amount of money from the endorsement.
Why Women In Nollywood Have More Money Than Men – Linda Osifo
Ebony Nigerian actress, Linda Osifo has opened up on why women in the movie industry are more successful than their male counterparts.
When asked why women do better, have more cars than the men in the industry, Osifo, speaking during an interview with Ebuka Obi-Uchendu on Rubbing Minds, said there are so many more avenues for women to make money than men.
According to her, actresses have ambassadorial deals from wig brands, skin care, clothing brands, which is why some of them have more money than men and are able to acquire houses.
“As a woman compared to a man I have more options to get more jobs than a man.
“I can advertise hair, wigs, shoes and a wide range of clothes from brands which most men cannot. The ratio of men to women is 1:3 which makes the market wider for us.
“I’ve become a brand ambassador to skincare brands and that’s an industry that men don’t dominate and conquer so this is how women are more successful.
“Women have more opportunities to make money.”
The 29-year-old actress said the mentality of the society that a woman can’t make it on her own is the reason for the rumours that most actresses have illicit affairs.
“I’ve come to understand that society has the mindset that most women can’t succeed on their own. It’s a big problem because there are many women who are doing so much for themselves,” she added.
She noted that social media plays an important role in an actor’s career because we are in a digital world but talent sustains your success.
“The more people on social media platforms, the more you can market to them, but at the end of the day talent sustains success,” she said.
The Voice Nigeria 3: How Darey Pushed Esther To Victory
The Voice Nigeria Season three came to a crescendo last Saturday night when 23-year-old Esther Benyeogo emerged as the winner of the music reality TV show.
With Esther’s victory at the keenly contested competition, Darey Art Alade has engraved his name on the list of the Voice Nigeria coaches whose talent emerged winners.
The journey to victory for Esther began with a blind audition that had a total of 32 talents performing to get the attention of any coach in order to get a turnaround.
In the third week of the show, Esther made her first appearance at the blind auditions. Her rendition of Andra Day’s ‘Rise Up’ erupted the first teary emotion on the show as coaches Darey, Waje and Falz turned to canvass for her acceptance into their teams. After her rendition of the song, Waje couldn’t hold back her tears as she got emotional and cried while heaping accolades and commendations on the graduate of the University of Benin.
Settling into Team Darey with Rachel, Ayomikun, Jeremiah, Blescene, and Dapo, Esther made no mistake of saving her powerful voice for the last round, she displayed her dexterity and brilliance from the knockouts where she was sent straight to the battles after her rendition of Westlife’s ‘Flying Without Wings.’
The Delta indigene didn’t settle for less as she conquered Jeremiah on the battlefield to qualify for the live show.
Her final performance at the grand finale elicited cheers and claps from the studio audience.
Though not new to winning singing competitions, Esther says, winning The Voice Nigeria 3 is special because she’s recognised for her singing abilities.
“I am grateful to The Voice Nigeria and my fans out there for this amazing experience. It has been my utmost joy to come on your screens every week and share my gift on such a huge platform. This win is even more special for me because it is one thing to know you have a gift, but it means everything to be recognised for that gift. I must however give thanks to God without whom I would not be here today and also appreciate my family and friends for their love, support, and prayers,” she stated.
With every of her step, Darey couldn’t help but shower accolades on Esther, who had won God’s Children Great Talent Season 7 contest in 2017 at age 19, after she emerged first runner-up in the Next Big Teen talent in 2012.
“Of course, I am thankful to my Coach, Coach Darey, for making my time here truly rewarding, and for equipping me with the skills to give this my best shot,” she said of her coach.
I Hope Nobody Else Dies Before PSquare Reconcile – Ayo Animashaun
Media entrepreneur, Ayo Animashaun, has urged former PSquare duo, Peter and Paul Okoye, to settle their differences and not wait until they lose another person.
The executive producer shared a photo of members of the defunct Plantashun Boyz, 2face Idibia, Blackface and Faze after they had made peace at the ‘Night of Tribute’ in honour of late Sound Sultan in Terra Kulture, Lagos State on Sunday, July 25, 2021.
The singers were at some point called upstage and urged to reconcile as a way to honour the late singer, who was their bosom friend and colleague.
They agreed, embraced peace and even performed their classic songs together on stage.
Holding photo of the Plantashun Boiz which he described as his ‘picture of the month’, Animashaun called on the Okoye twin brothers to follow suit while hoping they do not lose any life before they eventually do the needful.
He wrote: “My picture of the month….I hope we don’t lose another life before @iamkingrudy and @peterpsquare realise it’s their turn to bury the hatchet. @therealblackfacenaija @fazealone @official2baba.”
- Sports5 days ago
Sports Minister Hails Anyanacho,Offiong
- Sports5 days ago
Eguma Laments Rivers United’s Tight Fixtures
- Sports5 days ago
‘South-East Taekwondo U-18 Championship Will Live Up To Expectations’
- Featured5 days ago
Make Army Strongest In Africa, Wike Urges FG
- Sports3 days ago
Amuneke To Train Coaches In Three Nigerian Cities
- Sports5 days ago
Rivers United Submits Petition Against Jigawa
- Nation5 days ago
Of 1,561 Candidates, 880 Graduate From Law School-DG
- Sports5 days ago
WAFU Zone B Qualifier: Rivers Govt Throws Weight Behind Angels FC