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10 Most Viewed Nigerian Music Videos On YouTube

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Nigerian Music Videos have
come a long way from the bare bone productions that were common in the late 90s to early 2000s. Videos are now as important as the songs in reaching new markets. The plethora of music video channels available on satellite televisions have not stopped the exponential growth in viewership of these videos on YouTube.
A sizeable number of views come from the diaspora. Audiences are visibly eager to see the visuals representing their culture and showcasing the latest dance steps. According to a recent report by TECHCAB posted in the social media, here are the ten most viewed Nigerian music videos on-line. The figures are based on You Tube a view which is currently the most popular video platform on the planet.
P-Square “Personally” – 45, 961, 238 views “personally” stand out as the most viewed Nigerian music video on You Tube. The video is a glowing tribute to Michael Jackson, which was acknowledged by Michael Jackson’s brother, Jermaine.
The P-Square duo re-enacted dance steps made iconic by the King of Pop, the music video was shot and directed by their brother and long time collaborator, Jude Engees Okoye and Clarence Peters.
D’Banj “Oliver Twist” – 33,869,369 views. D’Banj’s 2012 summer release “Oliver Twist” is arguably the biggest hit of his career. The song scored tremendous air play within and outside Africa, most notable, United Kingdom (UK). The video features cameo appearances from American rappers, Kanye West and big Sean among others.
Oliver Twist’s video which was directed by Sean Ogunro won an award for the most gifted video of the year at the 2012 channel O’ Music Video Awards.
P-Square “Chop My Money” FT Akon & MAY D – 26, 103, 687 views
After signing a partnership deal with Akon (CONVICT), P-Square recorded “Chop my Money” with Akon and their then protégé May D. The video was released in 2013 at the time when Nigerians were skeptical about collaborations with their western counterparts. No such worries were necessary, as both the song and the video showed off the chemistry between P-Square, May D and Akon. It also featured a little signature dance which all four stars pulled up with ease. The video was directed by Jude Engees Okoye and Ben Mark.
Timaya “BUM-BUM” (REMIX) FT SEAN PAUL 25, 680, 011 views
Timaya’s dance hall smash hit, “Bum-Bum” got even better when he shot a video for the remix featuring International  dance hall star, Sean Paul, released in 2014, “Bum-Bum” was shot in 2014, it was shot by US based shooter films. The video features ladies living up to the Iyrics of the song by shaking their derriere totally NSFW.
P-Square FT Rickross; “Beautiful Onyinye” 23, 135, 433 views
Here is the third time P-Square is cropping up on this list and more so, each music video has had the influence of an International act. This time, it was Rick Ross on a rap verse, “Beautiful Onyinye” came after “chop my money’ and it clearly showed that P-square was rolling in the prologue. The video was shot in 2012 partly in Miami and South Africa by Jude Engees Okoye.
Yemi Alade “Jonny” – 21, 926, 872 views
Johnny was and is still a smash hit across Africa. Yemi Alade is the only female act in the top ten list. The video released in 2014 features Nigerian comedian, Bovi, who was the host of an investigative TV show similar to the American show ‘cheaters’. The video was directed by Clarence Peters.
Davido’s ‘Aye’ – 21, 583, 446 views
Davido’s “Aye” was a massive success in Nigeria, directed by Clarence Peters. The video was released in 2014 and became the most watched music YouTube video in Nigeria community.
P-square “Shekini” 14, 210, 001 views
The Okoye twin brothers are Africa’s foremost dancers and this video is an Ode to that which they love to do most, from “cha-cha” to street dance, dirty dancing to Mj inspired branch offs, plus some other yet to be named new moves.
The song itself is a fast paced, energetic anthem that P-square matched beat for beat with Zesty dance routines in the 2014 Clarence Peters’ video which quickly out ranked many others to claim the 8th position on the list.
J. Martins FT DJ Arafat “Touching Body” 14, 033, 301 views
J. Martins hit, “Touching body” earned its way onto the 9th spot on this list. The music was released in 2013, the matt max directed video is star studded and features Ivorian disc Jockey, DJ Arafat as well as cameo appearances from the brothers Ikechukwu and Kalu Uche of the Super Eagles.
Davido “Gobe”, 13, 729, 492 views
Davido is seen in the video trying to impress a kingpin’s girl. The event played out naturally and Romeo got a good beating for his efforts. The video garnered such nominations as most gifted afro pop extra video at the 2013 Nigeria Music Video Award (NMCA).

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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