Nigerian Music Videos have
come a long way from the bare bone productions that were common in the late 90s to early 2000s. Videos are now as important as the songs in reaching new markets. The plethora of music video channels available on satellite televisions have not stopped the exponential growth in viewership of these videos on YouTube.
A sizeable number of views come from the diaspora. Audiences are visibly eager to see the visuals representing their culture and showcasing the latest dance steps. According to a recent report by TECHCAB posted in the social media, here are the ten most viewed Nigerian music videos on-line. The figures are based on You Tube a view which is currently the most popular video platform on the planet.
P-Square “Personally” – 45, 961, 238 views “personally” stand out as the most viewed Nigerian music video on You Tube. The video is a glowing tribute to Michael Jackson, which was acknowledged by Michael Jackson’s brother, Jermaine.
The P-Square duo re-enacted dance steps made iconic by the King of Pop, the music video was shot and directed by their brother and long time collaborator, Jude Engees Okoye and Clarence Peters.
D’Banj “Oliver Twist” – 33,869,369 views. D’Banj’s 2012 summer release “Oliver Twist” is arguably the biggest hit of his career. The song scored tremendous air play within and outside Africa, most notable, United Kingdom (UK). The video features cameo appearances from American rappers, Kanye West and big Sean among others.
Oliver Twist’s video which was directed by Sean Ogunro won an award for the most gifted video of the year at the 2012 channel O’ Music Video Awards.
P-Square “Chop My Money” FT Akon & MAY D – 26, 103, 687 views
After signing a partnership deal with Akon (CONVICT), P-Square recorded “Chop my Money” with Akon and their then protégé May D. The video was released in 2013 at the time when Nigerians were skeptical about collaborations with their western counterparts. No such worries were necessary, as both the song and the video showed off the chemistry between P-Square, May D and Akon. It also featured a little signature dance which all four stars pulled up with ease. The video was directed by Jude Engees Okoye and Ben Mark.
Timaya “BUM-BUM” (REMIX) FT SEAN PAUL 25, 680, 011 views
Timaya’s dance hall smash hit, “Bum-Bum” got even better when he shot a video for the remix featuring International dance hall star, Sean Paul, released in 2014, “Bum-Bum” was shot in 2014, it was shot by US based shooter films. The video features ladies living up to the Iyrics of the song by shaking their derriere totally NSFW.
P-Square FT Rickross; “Beautiful Onyinye” 23, 135, 433 views
Here is the third time P-Square is cropping up on this list and more so, each music video has had the influence of an International act. This time, it was Rick Ross on a rap verse, “Beautiful Onyinye” came after “chop my money’ and it clearly showed that P-square was rolling in the prologue. The video was shot in 2012 partly in Miami and South Africa by Jude Engees Okoye.
Yemi Alade “Jonny” – 21, 926, 872 views
Johnny was and is still a smash hit across Africa. Yemi Alade is the only female act in the top ten list. The video released in 2014 features Nigerian comedian, Bovi, who was the host of an investigative TV show similar to the American show ‘cheaters’. The video was directed by Clarence Peters.
Davido’s ‘Aye’ – 21, 583, 446 views
Davido’s “Aye” was a massive success in Nigeria, directed by Clarence Peters. The video was released in 2014 and became the most watched music YouTube video in Nigeria community.
P-square “Shekini” 14, 210, 001 views
The Okoye twin brothers are Africa’s foremost dancers and this video is an Ode to that which they love to do most, from “cha-cha” to street dance, dirty dancing to Mj inspired branch offs, plus some other yet to be named new moves.
The song itself is a fast paced, energetic anthem that P-square matched beat for beat with Zesty dance routines in the 2014 Clarence Peters’ video which quickly out ranked many others to claim the 8th position on the list.
J. Martins FT DJ Arafat “Touching Body” 14, 033, 301 views
J. Martins hit, “Touching body” earned its way onto the 9th spot on this list. The music was released in 2013, the matt max directed video is star studded and features Ivorian disc Jockey, DJ Arafat as well as cameo appearances from the brothers Ikechukwu and Kalu Uche of the Super Eagles.
Davido “Gobe”, 13, 729, 492 views
Davido is seen in the video trying to impress a kingpin’s girl. The event played out naturally and Romeo got a good beating for his efforts. The video garnered such nominations as most gifted afro pop extra video at the 2013 Nigeria Music Video Award (NMCA).
Duncan Mighty Cheats Death In Ghastly Car Accident
Rivers State-born singer, Duncan Mighty has survived a car accident while travelling to Uyo, Akwa Ibom State.
The self-acclaimed Port Harcourt First Son, on his Instagram account, thanked God for saving his life and Nigerians for praying for him.
He revealed that on January 2, 2022, his vehicle drove straight into the river after a failed brake.
He wrote, “God bless you for your prayers. 2nd January on our way to Uyo, our vehicle drove straight into the river after a trailer on a high speed failed brake, was the last thing I can remember.
“Next is seeing myself in the hospital. God made, no be man made.”
Grammy Awards Postponed Indefinitely, As Omicron Variant Spreads
The 64th Grammy Awards has been postponed indefinitely amid an unprecedented wave of COVID Omicron variant.
Recording Academy announced that the awards was postponed indefinitely for safety reasons.
The awards show had been scheduled for January 31; no new date has been set yet.
CBS and Recording Academy in a statement said holding the show on January 31 simply contains too many risks given the uncertainty surrounding the Omicron variant.
Part of the statement read, “After careful consideration and analysis with city and state officials, health and safety experts, the artist community and our many partners, the Recording Academy and CBS have postponed the 64th Annual Grammy Awards Show.”
CBS noted that the health and safety of those in our music community, the live audience, and those who tirelessly work to produce the award show remain our top priority.
“We look forward to celebrating Music’s Biggest Night® on a future date, which will be announced soon,” the statement read.
Yuletide: Emohua Turns To Carnival City …Commends Awuse’s Magnanimity
The 2021 Yuletide celebration in Emohua Community, Rivers State was funfilled amidst glitz and glamour as the good people of the ancient town came out in their numbers to celebrate Christmas and new year under a peaceful atmosphere with gratitude to God and Ohna Sergent Awuse for a hitch free yuletide as the town literally turned to a carnival city.
The weeklong activities which started from December 23rd 2021 kicked off with the Ohna Awuse cup competition which featured six teams named after different countries. At the grand finale on January 4th 2022, South Africa defeated Ivory Coast with a lone goal and went home with the golden cup and N250,000 cash, while the second position went to Ivory Coast with a cash prize of N150,000, Egypt took third and got N100,000.
Speaking at the event, the Chairman, Organising Committee of the tournament, Mr Nnebuchi Woleru, thanked Ohna Awuse for sponsoring the tournament which has been in existence for the past six years. He described the soccer event as a unifying factor among the youths as the players were drawn from the eight villages in Emohua town. He stressed that they decided to name the teams after countries to avoid acrimony and rancour as was witnessed in previous tournaments.
According to Woleru, the football event helped to ensure peace in the community and contributed in curbing the menace of youth restiveness cultism and other social vices among the youths. He thanked Ohna Awuse for his foresight and for ensuring peace in the town.
Ohna Awuse noted that the purpose of the competition was to encourage the youths to discover and harness their potentials, promote peace and unity among the youths and to change the negative narrative and conduct for which they were known in the past. He thanked them for their peaceful conduct throughout the competition.
Ohna Awuse also ushered in the new year by hosting Ohna Emohua, Eleru-urie, Emohua Council of Chiefs, widows and the youths. He noted that 2022 was a year of peace, unity and freedom as he called for all hands to be on deck to move Emohua to the next level of development and peaceful coexistence.
The yuletide also witnessed masquerade displays and carnivals by the eight villages of Emohua. Speaking at one of the masquerade displays the Chairman of Ohna Mele Masquerade Dance, Mr Ifeanyi Iroh, thanked Ohna Awuse, Barr Chima Obinna and others for sponsoring the masquerade dance which he said had given them a sense of belonging and had helped to promote their age long culture and tradition.
Also speaking the youth Chairman and coordinator of Mgbuetor Carnival, Mr Anachor Emenike noted that the purpose of the carnival was to entertain the youths during the festive period and the carnival symbolises unity, peace and love among the youths. He thanked Hon Collins Amegl Opuel Wordu and other sponsores of the event for making their dream come true and urged others to emulate their kind gestures.
By: Jacob Obinna
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