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Behold, Nigeria’s Mega Artistes – How Much They Earn

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It is no gainsaying the fact
that most top Nigerian entertainment celebrities and show-biz personalities have been raking in millions of naira from endorsement deals with various corporate organisations, blue clip companies and telecommunication giants across the country. These categories include musicians, comedians and Nollywood stars. In this report, we unveiled some of the celebrities with the most endorsement deals and how much they are worth. They include the following:-
-GENEVIEVE NNAJI:-She is one of the richest actressses in Nollywood and she achieved the feat not only by starring in high budget films, but also by promoting several blue clip brands. Some of the brands she is representing or has represented include LUX, Cintrion Energy drink, Range Rover Evogue, Etisalat, Polo and Amstel Malta.
The Etisalat deal alone earned her N100 million, the polo deal is put in the region of N 70 million, while the Cintrion Energy Drink rakes in 50 million for the super actress.
This excludes her fees in movie roles worth millions of naira.
-DON JAZZY:- Don Jazzy has become a very wealthy man even making Forbe’s List as the richest artists in Nigeria. The CEO of Mavin Records is not only making money from his star studded record label, he also has very lucrative endorsement deals including one with Loya Milk where he got nothing less than N50 million, his N25 million deal with MTN and his mouth watering endorsement with Samsung Africa which rakes in millions of naira.
-WIZKID: His deal with Telecommunications network NTN is worth N45 million, he also has endorsement deals with Pepsi worth about N350,000, he has another endorsement deal with Guiness. No wonder the “Jaiye Jaiye” Crooner could afford to replace his crashed 25 million naira Porsche panamera with a brand new one just two weeks ago.
-FUNKE AKINDELE:- Funke Akindele shot into prominence with the release of her smash hit movie “Jenifa” where she made over N60 million. Since then, she has become queen of endorsements with numerous brands- using her to advertise their products. Her ensorsements include: Vita foam where she got N20 million, telecoms giant, Globa com, Jobberman. Com, Qlichy. Com, Klin detergent, Lagos Inland Revenue Service and Nigeria’s  premier detergent, Omo are among those paying the A-List actress mouth watering sums of money to represent them in one capacity or the other.
IYANYA:-After winning MTN Project Fume, in 2008’ Kukere’,  Crooner Iyanya made a lot of money from his jaw dropping endorsement deals with top brands. His endorsement deal with MTN is worth N60 million, he also has a $ 350,000 endorsement deal with Zinox computers and a N35 million deal with phone manufacturing company, Solo mobile where he also received a 2014 Pradosuv suv.
OMAWUMI:- She shot into limelight after becoming 1st runner up at the 2007 West African idols. Omawumi is now one of the highest paid female artiste charging up to N5 million per show. She is also one of the singers with the highest number of endorsement deals.
Glo deal is said to be worth N25 million, others include Konga worth between N5 to N10 million Mortein and Malter Guiness.
-TIWA SAVAGE: Apart from her very successful music career, the first lady of Marvin records also has a number of juicy endorsement deals worth several millions of naira. Her MTN deal is reportedly worth N30 million. Other deals include contracts with Pepsi, Forte Oil and Maggi worth millions of naira.
-DAVIDO:- ‘Aye crooner, Davido has deals with MTN Pulse and Guiness Nigeria. While the Guiness deal has not been declared, his MTN contract is reported to have made the ‘Omo-Baba Olowo “N30 million richer.
-BANKY W:- RnB Singer, Banky Wellington, popularly known as Banky W. is smilling to the bank with his jaw dropping N100 milion endorsement deal with samsung mobile as well as his endorsement deal with MTN.
KATE HENSHAW: The A-List Nollywood actress has an endorsement deal with Samsung as the face of Samsung. She has other mulit-million naira endorsements like face of Blessing perfume and face of Onga.
JOHN OKAFOR (MR IBU):- He has been entertaining movie lovers for a very long time . Just recently, he got two very lucrative endorsement deals, one as ambassador for sports betting company, Merry Bet and another one as brand ambassador for GoTV.
SAKA:- He is known for his strange roles in movies. The funny actor is known for his” I don port “campaign and he received a whopping N20 million when he switched from Etisalat to MTN. He also has a lucrative deal with Soul Mate hair cream where he had appeared in a number of their adverts.
D’BANJ:- D’banj’s deal with Glo is said to be in the region of N100 million while P-SQUARE’s endorsement deal with GLO is worth N140 million.
MIKE EZURUONYE:- Just few months after he was dropped as Glo ambassador, Mike ported to Airtel in a very lucrative endorsement deal running into millions of naira.
BURNA BOY AND WAJE: They have multimillion naira endorsement deals as Glo mbassadors while ‘Limpopo” Crooner KCEE and
CHIDINMA are both MTN Ambassadors with lucrative deals worth over N20 million each.
FLAVOUR:- Flavour N’ Abania has become one of the most sought after Nigerian artistes and charges nothing less than N4.5 –N5 million for shows in Nigeria and N8 million to perform at international events. He has multi million naira endorsement deals with well known brands such as Globacom, Harp Larger Beer and Onga seasoning.
Additional report from Bravo Magazine.

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Davido Narrates How His Song Became President’s Ringtone

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Nigerian megastar, Davido shares how his father recognised that his music was getting big.
Davido says his hit single ‘Dami Duro’ was the president’s ringtone
During an interview with newsmen, Davido spoke on the early days of his career and how he eventually got his father’s approval to make music.
The Grammy nominee shared the familiar story of how he left school in Atlanta and returned to Nigeria to pursue music without his father’s blessing which later led to his business mogul dad getting him arrested.
“I don’t think he did not want me to do music, he just wanted me to be successful as whatever I did because he got a blueprint for me already,” Davido said on his father’s early reaction to his decision to make music.
“He is so supportive and he checks on everything…My dad picks my album. When I am done, I send him all the tracks and my dad goes through all the records and gives me a paragraph each,” Davido narrates the personal interest and support his Dad gives him.
“My dad gave me the name Davido…The first show I did, he arrested me, the fans, the promoters,” Davido said laughing as he narrated the story of how his father got him arrested after he returned to Nigeria without his consent and had his first show as a 17-year-old. “He just wanted me to finish school,” Davido added about his father’s insistence that he get a university degree.
The three time Grammy nominee was asked when his father recognised that his music was getting big and he revealed it was when his hit song ‘Dami Duro’ was the president’s ringtone.
“When my song was the president’s ringtone,” Davido said.
While he did not mention the president or the country, Davido is likely referring to the exploit of former Nigerian president Goodluck Jonathan who was the head of state between 2010 – 2015.
During the interview, Davido also mentioned his plans as a businessman beyond music. He revealed he had a production house called Coco House which he describes as a media house for creatives. He also added that he intends to get into crypto.

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Funke Akindele’s New Film Premiers, Dec

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Nollywood actress and filmmaker, Funke Akindele has announced that her upcoming film, Everybody Loves Jenifa, a spinoff from the Jenifa franchise will premiere in December.
“Been long you saw Jenifa!!!!”  Akindele said.
While a December premiere is confirmed, details on the film remain unknown. However, the new title, Everybody Loves Jenifa, suggests a potential return to the core elements that have made the franchise popular. With Akindele leading the creative team, viewers can anticipate the return of familiar characters and humorous storylines.
The sitcom, Jenifa’s Diary has been a major Nigerian television show since its debut in 2015. The series centres around the main character played by Akindele, and has featured Folarin “Falz” Falana, Lolo, Juliana Olayode, Lota Chukwu, Paschaline Alex Okoli, and late Aderounmu Adejumoke.
The Tide Entertainment reports that it has also had spin-offs and sequels like Aiyetoro Town (2019), which is set in Jenifa’s village, and Jenifa on Lockdown (2021).
Akindele played Jenifa in the first film in the franchise, Jenifa (2008), a village girl who travelled to the city in pursuit of fortune. Muhydeen S. Ayinde directed the movie.
The movie was nominated for four Africa Movie Academy Awards in 2009 including, Best Original Soundtrack, Best Actress in a Supporting Role, and Best Nigerian Film. For her performance in this movie, Akindele took home the Africa Movie Academy Award for Best Actress in a Leading Role.

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Halliday  Attributes Collaboration Hindrance To Sentiments, Others

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The convener, South South Media Week, Tammmy  Halliday has attributed the lack of unity and collaboration in the PortHarcourt  entertainment industry to sentiments, baggages and trust issues.
He made this known yesterday, during an interview with newsmen in Port Harcourt.
According to him, some things that spur baggages are family background, personal experience with colleagues or other people, saying that when someone has been reaped or used by  any of his colleagues or someone else, he might not want to work with some other persons because of trust issue.
This goes along with baggages, where he now sees his other colleagues as one and same with the one who used him and so this continues to hinder collaborations in the industry.
He advised that as an entertainer you should get better, visible and  exposed as the industry required.
He said  that the key factor that can help collaboration is growth, explaining that growth would make entertainers live beyond baggages, adding that if you are good at what you do, and know what you want and where you are going with it , then you are good to go.
“You can seek an advice from a legal practitioner, professional or a senior colleagues to ensure that you (entertainer) get it right.
It is not a bad idea to serve or work with someone, because you serve to rise in the industry. You have to be well  rooted, but, you should be able to know want you want and where you are going with what you do, this will help you move on, when it is no longer working for you, otherwise, you will remain there and keep complaining and then it gets to that point where you begin to see that person as a reaper,” he said.
Mr Halliday who also do corporate social responsibility award via his platform,  South South Media Week stated that critical communication is important in any situation, with a critical approach,  no doubt you will  always be on the right track.
Speaking on criteria for awarding awards, he maintained that it is on numbers, affiliations, fanbase, followership, association and sales of the person or organisation in question, saying that these also works  for collaboration with an artiste, because they are factors that facilitate growth in the industry.
Categories of award that are  awarded through the platform includes, entrepreneur award of the year, innovation award of the year and others.

Nancy Briggs

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